Ortho Home Defense Insect Killer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ortho Home Defense Insect Killer sales on Amazon US totaled 809,000 units in July 2026 (▲ 4.9% vs. the prior month), generating an estimated $13,131,680 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.5% of unit volume and 59.0% of revenue, while a typical listing is priced at $18.67. The keyword itself pulled 25,779 Amazon queries over the same period (▼ 2.4% MoM).
Zooming out to the 12-month window ending July 2026, the ortho home defense insect killer Top 50 moved 5,336,900 units and $87,940,489 in cumulative sales — an average of 444,742 units and $7,328,374 per month. Monthly throughput topped out at 809,000 units in July 2026 and dipped to 156,300 in December 2025, leaving the latest reading 23.3% higher than August 2025.
Ortho Home Defense Insect Killer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
809K
▲ 4.9% MoM
Monthly Revenue 2026/07
$13.1M
▼ 2.6% MoM
Top 10 Market Share 2026/07
65.5%
Ortho Home Defense Insect Killer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ortho home defense insect killer listing on Amazon US in July 2026 is ASIN B00E4GACB8 (Brand: Terro), which sold 100,000 units at $9.58 apiece — equal to 12.4% of every unit tracked in this report.
The Top 10 ASINs account for 530,000 units and $7,751,600 in July 2026 — 65.5% of unit volume and 59.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ortho Home Defense Insect Killer' on Amazon
July 2026
Is 65.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00E4GACB8
Terro Ant Killer Liquid Baits (6 in a Box) | Borax Formula, Kills the Queen & the Entire Colony, Liquid Ant Baits Indoor, Kills Household Ants, Indoor Use
100K
▲ 0.0%vs. prior month
$804K
latest month
12-month trend
B07T869RNY
Zevo Flying Insect Trap for Fruit Flies & Gnats, 1 Plug-in Base & 1 Refills | Catches Fruit Flies & Gnats Near Fruit Bowls & Trash Bins, Spray-Free, Odor-Free, Blue & UV Light Trap, Safe for Kids & Pets*
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B07JBRJH79
Mighty Mint Peppermint Oil Insect Repellent Spray, 16 oz | Natural Indoor & Outdoor Bug Control for Spiders, Ants, Roaches, Plant-Based, Extra-Strong Formula with Microfiber Cloth
80K
▲ 60.0%vs. prior month
$1.4M
latest month
12-month trend
B000BQMOF2
Raid Wasp & Hornet Killer Bug Spray, Kills Entire Nest, 14 oz, 2 Count | Kills Wasps & Hornets on Contact, Sprays Up to 22 Feet
60K
▲ 50.0%vs. prior month
$599.4K
latest month
12-month trend
B01N0TGJHB
Ortho Home Defense Insect Killer for Indoor & Perimeter2, Wand, 1.33 gal. | Ready-To-Use Bug Killer with Comfort Wand, Kills Ants, Roaches and Spiders, Use in Kitchens, Bathrooms and Home Perimeter
60K
▲ 20.0%vs. prior month
$1.2M
latest month
12-month trend
B00NES7LMU
Raid Ant & Roach Killer Bug Spray, Fragrance Free, 17.5 oz, 2 Count | Kills Ants & Roaches on Contact, Keeps Killing For Up to 13 Weeks, For Home Use, No Lingering Chemical Odor
40K
▲ 33.3%vs. prior month
$383.2K
latest month
12-month trend
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Best Ortho Home Defense Insect Killer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Terro is the best-performing ortho home defense insect killer brand in July 2026, moving 100,000 units across 1 ASIN for 18.9% of Top 10 volume. ZEVO follows with 100,000 units (18.9%), ahead of Raid on 100,000 units (18.9%).
Volume is spread across 8 brands, with the top three holding 56.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.58 to $19.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Terro
1 ASIN in Top 10
18.9%
Units
100K
Revenue
$804K
Avg. price
$9.58
B00E4GACB8
$9.58·★4.6·161.5K revsTerro Ant Killer Liquid Baits (6 in a Box) | Borax Formula, Kills the Queen & the Entire Colony, Liquid Ant Baits Indoor, Kills Household Ants, Indoor Use
Units sold100K
ZEVO
1 ASIN in Top 10
18.9%
Units
100K
Revenue
$1.8M
Avg. price
$19.97
B07T869RNY
$19.97·★4.2·54.9K revsZevo Flying Insect Trap for Fruit Flies & Gnats, 1 Plug-in Base & 1 Refills | Catches Fruit Flies & Gnats Near Fruit Bowls & Trash Bins, Spray-Free, Odor-Free, Blue & UV Light Trap, Safe for Kids & Pets*
Units sold100K
Raid
2 ASINs in Top 10
18.9%
Units
100K
Revenue
$982.6K
Avg. price
$9.79
B000BQMOF2
$9.99·★4.7·13.5K revsRaid Wasp & Hornet Killer Bug Spray, Kills Entire Nest, 14 oz, 2 Count | Kills Wasps & Hornets on Contact, Sprays Up to 22 Feet
Units sold60KB00NES7LMU
$9.58·★4.7·16.2K revsRaid Ant & Roach Killer Bug Spray, Fragrance Free, 17.5 oz, 2 Count | Kills Ants & Roaches on Contact, Keeps Killing For Up to 13 Weeks, For Home Use, No Lingering Chemical Odor
Units sold40K
Trending Ortho Home Defense Insect Killer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07WHJW3FR booked 20K units at $16.15, with ▲ 0.0% MoM change. On the growth side, B075D6WXTN leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0C1Q39Q9R close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07WHJW3FR
Ortho Home Defense Max Indoor Insect Barrier, Wand, 1 gal. | Ready-To-Use Home Bug Killer with Extended Reach Comfort Wand, Kills Ants, Roaches, Spiders, Fleas and Ticks
Price
$16.15
Rating
4.3
Reviews
29.2K
Latest month sales
B075D6WXTN
TERRO Ant & Roach Bait, 4-Pack, Indoor Ant Killer and Roach Killer | Pre-Filled Dual Bait Stations Attract and Kill Ants, Roaches, and Silverfish, Ready-To-Use Indoor Bait with Twist Tab, T360
Price
$7.98
Rating
4.4
Reviews
2.4K
Latest month sales
B0C1Q39Q9R
Atticus Talak 7.9% Indoor/Outdoor Bifenthrin Insecticide Concentrate (32oz) | Control Ants, Mosquitoes, Cockroaches, Spiders, Armyworms, and 70+ More Pests, Measuring Made Easy with Tip 'N Measure Bottle
Unlock to view ASIN details and product titles
Price
$26.99
Rating
4.5
Reviews
5K
Latest month sales
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