Oribe Texturizing Spray Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Oribe Texturizing Spray sales on Amazon US totaled 142,200 units in July 2026 (▼ 49.4% vs. the prior month), generating an estimated $3,947,360 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.9% of unit volume and 50.8% of revenue, while a typical listing is priced at $32.01. The keyword itself pulled 17,225 Amazon queries over the same period (▲ 1.7% MoM).
Zooming out to the 12-month window ending July 2026, the oribe texturizing spray Top 50 moved 1,986,650 units and $54,815,587 in cumulative sales — an average of 165,554 units and $4,567,966 per month. Monthly throughput topped out at 281,200 units in June 2026 and dipped to 108,350 in May 2026, leaving the latest reading 0.6% higher than August 2025.
Oribe Texturizing Spray Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
142.2K
▼ 49.4% MoM
Monthly Revenue 2026/07
$3.9M
▼ 46.2% MoM
Top 10 Market Share 2026/07
54.9%
Oribe Texturizing Spray Market Share & Sales Concentration on Amazon US — July 2026
The most-sold oribe texturizing spray listing on Amazon US in July 2026 is ASIN B071936ZBD (Brand: COLOR WOW), which sold 10,000 units at $26.00 apiece — equal to 7.0% of every unit tracked in this report.
The Top 10 ASINs account for 78,000 units and $2,004,660 in July 2026 — 54.9% of unit volume and 50.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Oribe Texturizing Spray' on Amazon
July 2026
Is 54.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B071936ZBD
COLOR WOW Raise the Root – Thicken & Lift Spray | Volumizing, thickening spray for fine, flat, or thinning hair types. Provides instant root lift, body, and all-day volume.
10K
▼ 66.7%vs. prior month
$260K
latest month
12-month trend
B072PCY6R8
COLOR WOW Style on Steroids Texturizing Spray, Non-Sticky Hair Texturizer for Instant Volume and Texture
10K
▼ 80.0%vs. prior month
$320K
latest month
12-month trend
B094PCH9ZZ
COLOR WOW Xtra Large Volumizer – Alcohol-Free Foam for Weightless Volume | Alcohol-free hair volumizer. Formulated to deliver long-lasting volume and noticeable thickness for thin, flat, or limp hair.
10K
▼ 75.0%vs. prior month
$280K
latest month
12-month trend
B0DSWK8PV5
OUAI Travel Size Wave Spray - Texture Spray for Hair with Coconut Oil and Rice Protein - Adds Texture, Volume & Shine for Beach Waves - Paraben Free, Safe for Color & Keratin-Treated Hair (3 fl oz)
10K
▼ 50.0%vs. prior month
$160K
latest month
12-month trend
B00K6LAAKI
Kenra Platinum Dry Texture Spray 6 | Texture Defining Styler | Increases Texture & Fullness | Absorbs Oils & Impurities | Ultra-Lightweight, Non-Drying Formulation | All Hair Types
9K
▼ 10.0%vs. prior month
$225K
latest month
12-month trend
B000Q6KZW6
Kenra Platinum Texturizing Taffy 13 | Styling Fiber Crème | Medium Hold | Defines, Details, & Smooths Styles | Superior Control for Sculpting Short & Long Hairstyles | All Hair Types
8K
▼ 20.0%vs. prior month
$200K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Oribe Texturizing Spray Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
COLOR WOW is the best-performing oribe texturizing spray brand in July 2026, moving 30,000 units across 3 ASINs for 38.5% of Top 10 volume. Kenra follows with 23,000 units (29.5%), ahead of OUAI on 10,000 units (12.8%).
With 6 brands splitting the Top 10 and 80.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.00 to $28.67, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
COLOR WOW
3 ASINs in Top 10
38.5%
Units
30K
Revenue
$860K
Avg. price
$28.67
B071936ZBD
$26.00·★4.2·16.5K revsCOLOR WOW Raise the Root – Thicken & Lift Spray | Volumizing, thickening spray for fine, flat, or thinning hair types. Provides instant root lift, body, and all-day volume.
Units sold10KB072PCY6R8
$32.00·★4.2·12.5K revsCOLOR WOW Style on Steroids Texturizing Spray, Non-Sticky Hair Texturizer for Instant Volume and Texture
Units sold10KB094PCH9ZZ
$28.00·★4.1·33.4K revsCOLOR WOW Xtra Large Volumizer – Alcohol-Free Foam for Weightless Volume | Alcohol-free hair volumizer. Formulated to deliver long-lasting volume and noticeable thickness for thin, flat, or limp hair.
Units sold10K
Kenra
3 ASINs in Top 10
29.5%
Units
23K
Revenue
$503K
Avg. price
$21.00
B00K6LAAKI
$25.00·★4.4·9.2K revsKenra Platinum Dry Texture Spray 6 | Texture Defining Styler | Increases Texture & Fullness | Absorbs Oils & Impurities | Ultra-Lightweight, Non-Drying Formulation | All Hair Types
Units sold9KB000Q6KZW6
$25.00·★4.6·13.2K revsKenra Platinum Texturizing Taffy 13 | Styling Fiber Crème | Medium Hold | Defines, Details, & Smooths Styles | Superior Control for Sculpting Short & Long Hairstyles | All Hair Types
Units sold8KB00KWGVVOG
$13.00·★4.4·9.2K revsKenra Platinum Dry Texture Spray 6 | Texture Defining Styler | Increases Texture & Fullness | Absorbs Oils & Impurities | Ultra-Lightweight, Non-Drying Formulation | All Hair Types
Units sold6K
OUAI
1 ASIN in Top 10
12.8%
Units
10K
Revenue
$160K
Avg. price
$16.00
B0DSWK8PV5
$16.00·★4.2·5.9K revsOUAI Travel Size Wave Spray - Texture Spray for Hair with Coconut Oil and Rice Protein - Adds Texture, Volume & Shine for Beach Waves - Paraben Free, Safe for Color & Keratin-Treated Hair (3 fl oz)
Units sold10K
Trending Oribe Texturizing Spray Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B003NXM9HS booked 4K units at $52.00, with ▲ 0.0% MoM change. On the growth side, B0F8PBHWTD leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B07X9RYMJJ close behind at ▲ 12.5% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B003NXM9HS
ORIBE Dry Texturizing Spray - Adds Volume, Texture & Lift - Absorbs Oil
Price
$52.00
Rating
4.4
Reviews
9.2K
Latest month sales
B0F8PBHWTD
amika un.done volume & matte texture spray
Price
$17.00
Rating
4.4
Reviews
8.5K
Latest month sales
B07X9RYMJJ
ORIBE Conditioner For Magnificent Volume - Adds Volume & Thickness - 6.8oz | Weightless Volumizing Conditioner - Adds Body, Volume & Lift - Strengthens & Moisturizes Hair - For Fine & Medium Hair
Unlock to view ASIN details and product titles
Price
$52.00
Rating
4.5
Reviews
913
Latest month sales
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