Mate Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mate sales on Amazon US totaled 97,700 units in July 2026 (▲ 6.4% vs. the prior month), generating an estimated $1,707,200 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.5% of unit volume and 52.4% of revenue, while a typical listing is priced at $21.59. The keyword itself pulled 25,842 Amazon queries over the same period (▼ 3.3% MoM).
Zooming out to the 12-month window ending July 2026, the mate Top 50 moved 952,950 units and $19,040,514 in cumulative sales — an average of 79,413 units and $1,586,710 per month. Monthly throughput topped out at 97,700 units in July 2026 and dipped to 51,700 in May 2026, leaving the latest reading 17.1% higher than August 2025.
Mate Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
97.7K
▲ 6.4% MoM
Monthly Revenue 2026/07
$1.7M
▼ 6.4% MoM
Top 10 Market Share 2026/07
66.5%
Mate Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mate listing on Amazon US in July 2026 is ASIN B00MB2WJTU (Brand: Coffee Mate), which sold 40,000 units at $6.98 apiece — equal to 40.9% of every unit tracked in this report and 10.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 65,000 units and $895,350 in July 2026 — 66.5% of unit volume and 52.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mate' on Amazon
July 2026
Is 66.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00MB2WJTU
Coffee Mate Original Powder Creamer, 35.3 Oz | Powdered coffee creamer; original; 35.3 oz canister
40K
▲ 33.3%vs. prior month
$193.6K
latest month
12-month trend
B006JYGURS
Yerba Mate Playadito 500gm
4K
▲ 33.3%vs. prior month
$39.8K
latest month
12-month trend
B0D5YVMX9Q
Yerba Mate Energy Drinks, Yerba Magic, Gut Health, Peach Mango, 30 Servings | 5-in-1 drink mix with yerba mate caffeine, Lion's Mane, L-Theanine, prebiotics, probiotics, peach mango, energy drink powder
4K
▼ 20.0%vs. prior month
$160.1K
latest month
12-month trend
B0CSZBXRFX
Yerba Madre Organic Yerba Mate, Low Sugar Berry Lemonade, 150mg Natural Caffeine, Energy Drink Alternative, No Jitters or Crash, 15.5 Oz (Pack of 12)
3K
▼ 25.0%vs. prior month
$101.7K
latest month
12-month trend
B0GLTVDCM7
Yerba Madre Organic Yerba Mate, Energy Drink Alternative, Lower-Sugar Variety Pack, 150mg Plant Based Caffeine, Smooth Energy & Focus, No Jitters or Crash, 15.5oz Cans (Pack of 12)
3K
▲ 0.0%vs. prior month
$102.2K
latest month
12-month trend
B0785XPVKX
Yerba Madre Organic Yerba Mate, Enlighten Mint, 150mg Natural Caffeine, Energy Drink Alternative, No Jitters or Crash, 15.5 Oz Cans (Pack of 12)
3K
▲ 0.0%vs. prior month
$102.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mate Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Coffee Mate is the best-performing mate brand in July 2026, moving 40,000 units across 1 ASIN for 61.5% of Top 10 volume. Guayaki follows with 13,000 units (20.0%), ahead of Playadito on 4,000 units (6.2%).
With 6 brands splitting the Top 10 and 87.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.98 to $27.26, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Coffee Mate
1 ASIN in Top 10
61.5%
Units
40K
Revenue
$193.6K
Avg. price
$6.98
B00MB2WJTU
$6.98·★4.8·26.6K revsCoffee Mate Original Powder Creamer, 35.3 Oz | Powdered coffee creamer; original; 35.3 oz canister
Units sold40K
Guayaki
5 ASINs in Top 10
20.0%
Units
13K
Revenue
$441.9K
Avg. price
$27.26
B0CSZBXRFX
$34.08·★4.2·390 revsYerba Madre Organic Yerba Mate, Low Sugar Berry Lemonade, 150mg Natural Caffeine, Energy Drink Alternative, No Jitters or Crash, 15.5 Oz (Pack of 12)
Units sold3KB0GLTVDCM7
$34.08·★4.7·117 revsYerba Madre Organic Yerba Mate, Energy Drink Alternative, Lower-Sugar Variety Pack, 150mg Plant Based Caffeine, Smooth Energy & Focus, No Jitters or Crash, 15.5oz Cans (Pack of 12)
Units sold3KB0785XPVKX
$0.00·★4.7·2K revsYerba Madre Organic Yerba Mate, Enlighten Mint, 150mg Natural Caffeine, Energy Drink Alternative, No Jitters or Crash, 15.5 Oz Cans (Pack of 12)
Units sold3KB07FXR3D1R
$34.08·★4.6·1.1K revsYerba Madre Organic Yerba Mate, Awakening Orange, 150mg Natural Caffeine, Energy Drink Alternative, No Jitters or Crash, 15.5 Oz Cans (Pack of 12)
Units sold2KB07FY6NH3B
$34.08·★4.6·1.8K revsYerba Madre Organic Yerba Mate, Bluephoria, 150mg Natural Caffeine, Energy Drink Alternative, No Jitters or Crash, 15.5 Oz Cans (Pack of 12)
Units sold2K
Playadito
1 ASIN in Top 10
6.2%
Units
4K
Revenue
$39.8K
Avg. price
$9.85
B006JYGURS
$9.85·★4.6·3.5K revsYerba Mate Playadito 500gm
Units sold4K
Trending Mate Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00E3UI0SC booked 2K units at $14.95, with ▲ 0.0% MoM change. On the growth side, B07PLF9Z9P leads positive momentum with ▲ 400.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00E3UI0SC
Cruz de Malta Yerba Mate Tea – 1kg (2.2 lbs) Loose Leaf – Traditional Argentine Herbal Tea – Smooth Flavor, Naturally Sourced – USA Specific Packaging – Gluten-Free – Large Leaf Low Dust Yerba Mate | Large leaf, low dust for a smoother traditional mate, U.S. retail packaging
Price
$14.95
Rating
4.5
Reviews
7.8K
Latest month sales
B06XNVRBB4
ECOTEAS Organic Yerba Mate Loose Tea Traditional Cut 1 lb Bag Pack of 1 | Unsmoked traditional cut 1 lb, USDA organic kosher non-GMO gluten free, smooth clean natural caffeine, low acid
Price
$14.99
Rating
4.6
Reviews
1.2K
Latest month sales
B07PLF9Z9P
Yerba Madre Organic Yerba Mate, Revel Berry, 150mg Natural Caffeine, Energy Drink Alternative, No Jitters or Crash, 15.5 Oz Cans (Pack of 12)
Unlock to view ASIN details and product titles
Price
$34.08
Rating
4.6
Reviews
1.6K
Latest month sales
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