Organic Coconut Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Organic Coconut Oil sales on Amazon US totaled 216,900 units in July 2026 (▼ 9.9% vs. the prior month), generating an estimated $3,079,665 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.9% of unit volume and 54.0% of revenue, while a typical listing is priced at $16.75. The keyword itself pulled 41,310 Amazon queries over the same period (▲ 8.7% MoM).
Zooming out to the 12-month window ending July 2026, the organic coconut oil Top 50 moved 2,678,950 units and $37,733,824 in cumulative sales — an average of 223,246 units and $3,144,485 per month. Monthly throughput topped out at 251,150 units in January 2026 and dipped to 126,650 in May 2026, leaving the latest reading 9.9% lower than August 2025.
Organic Coconut Oil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
216.9K
▼ 9.9% MoM
Monthly Revenue 2026/07
$3.1M
▼ 10.7% MoM
Top 10 Market Share 2026/07
60.9%
Organic Coconut Oil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold organic coconut oil listing on Amazon US in July 2026 is ASIN B07PG9FG6J (Brand: Amazon Grocery), which sold 40,000 units at $7.17 apiece — equal to 18.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 132,000 units and $1,663,430 in July 2026 — 60.9% of unit volume and 54.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Organic Coconut Oil' on Amazon
July 2026
Is 60.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07PG9FG6J
Amazon Grocery Organic Virgin Coconut Oil, 15 Fl Oz
40K
▲ 0.0%vs. prior month
$287.2K
latest month
12-month trend
B07346X1R5
Handcraft Blends Fractionated Coconut Oil - 16 Fl Oz | 100% Pure & Natural, Unscented Carrier Oil, Hexane-Free, Naturally Derived for Hair, Skin, Nails, Massage & Hair Tonic
20K
▲ 0.0%vs. prior month
$195.2K
latest month
12-month trend
B004NTCE1M
Nutiva Organic, Cold-Pressed, Unrefined, Virgin Coconut Oil from Fresh, non-GMO, Sustainably Farmed Coconuts, 15-ounce
10K
▼ 50.0%vs. prior month
$98.4K
latest month
12-month trend
B00PMR3QF2
Majestic Pure Fractionated Coconut Oil – Lightweight Liquid Carrier Oil for Essential Oils, Massage, Skin, Hair & DIY Personal Care Applications -16 Fl Oz
10K
▲ 0.0%vs. prior month
$97K
latest month
12-month trend
B0747B7X2Z
Nature's Way Organic MCT Oil, Brain and Body Fuel*, Keto & Paleo, 30 Fl Oz | Liquid coconut MCT oil with 14 g medium chain triglycerides per serving for brain and body fuel; Non-GMO, 30 fl oz.
10K
▲ 0.0%vs. prior month
$252.1K
latest month
12-month trend
B00DS842HS
Viva Naturals Organic Coconut Oil, 16 fl oz – Unrefined, Cold-Pressed Extra Virgin Coconut Oil, USDA Organic & Non-GMO, Natural Cooking Oil, Hair Oil & Skin Oil
10K
▼ 50.0%vs. prior month
$99.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Organic Coconut Oil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Grocery is the best-performing organic coconut oil brand in July 2026, moving 47,000 units across 2 ASINs for 35.6% of Top 10 volume. Handcraft Blends follows with 20,000 units (15.2%), ahead of Nutiva on 10,000 units (7.6%).
Volume is spread across 9 brands, with the top three holding 58.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.17 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Grocery
2 ASINs in Top 10
35.6%
Units
47K
Revenue
$337.5K
Avg. price
$7.17
B07PG9FG6J
$7.17·★4.7·29.6K revsAmazon Grocery Organic Virgin Coconut Oil, 15 Fl Oz
Units sold40KB07PLZH4QD
$7.17·★4.7·16K revsAmazon Grocery Organic Refined Coconut Oil, 15 Fl Oz
Units sold7K
Handcraft Blends
1 ASIN in Top 10
15.2%
Units
20K
Revenue
$195.2K
Avg. price
$9.99
B07346X1R5
$9.99·★4.6·39.2K revsHandcraft Blends Fractionated Coconut Oil - 16 Fl Oz | 100% Pure & Natural, Unscented Carrier Oil, Hexane-Free, Naturally Derived for Hair, Skin, Nails, Massage & Hair Tonic
Units sold20K
Nutiva
1 ASIN in Top 10
7.6%
Units
10K
Revenue
$98.4K
Avg. price
$9.84
B004NTCE1M
$9.84·★4.7·69.3K revsNutiva Organic, Cold-Pressed, Unrefined, Virgin Coconut Oil from Fresh, non-GMO, Sustainably Farmed Coconuts, 15-ounce
Units sold10K
Trending Organic Coconut Oil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07PLZH4QD booked 7K units at $7.17, with ▲ 16.7% MoM change. On the growth side, B00Y8HZS1W leads positive momentum with ▲ 300.0% MoM growth on 2K units, with B0F48Z7MJW close behind at ▲ 233.3% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07PLZH4QD
Amazon Grocery Organic Refined Coconut Oil, 15 Fl Oz
Price
$7.17
Rating
4.7
Reviews
16K
Latest month sales
B00Y8HZS1W
Island Fresh Organic Coconut Oil, Extra Virgin, Cold-Pressed, 54 fl oz – USDA Organic, Non-GMO for Cooking, Baking, Hair and Skin
Price
$19.76
Rating
4.8
Reviews
8.6K
Latest month sales
B0F48Z7MJW
Organic Fractionated Coconut Oil | 100% Pure, Cold-Pressed | USDA Certified Organic | Amber Glass Bottle with Glass Dropper | For Face, Skin, & Hair - 1 Fl Oz
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.5
Reviews
429
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this organic coconut oil report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card