Ordinary Volufiline Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ordinary Volufiline sales on Amazon US totaled 823,800 units in July 2026 (▼ 5.2% vs. the prior month), generating an estimated $13,826,954 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.6% of unit volume and 69.5% of revenue, while a typical listing is priced at $19.35. The keyword itself pulled 10,382 Amazon queries over the same period (▼ 40.4% MoM).
Zooming out to the 12-month window ending July 2026, the ordinary volufiline Top 50 moved 6,642,950 units and $100,980,109 in cumulative sales — an average of 553,579 units and $8,415,009 per month. Monthly throughput topped out at 869,000 units in June 2026 and dipped to 359,300 in August 2025, leaving the latest reading 129.3% higher than August 2025.
Ordinary Volufiline Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
823.8K
▼ 5.2% MoM
Monthly Revenue 2026/07
$13.8M
▼ 6.3% MoM
Top 10 Market Share 2026/07
71.6%
Ordinary Volufiline Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ordinary volufiline listing on Amazon US in July 2026 is ASIN B01MYEZPC8 (Brand: The Ordinary), which sold 100,000 units at $9.90 apiece — equal to 12.1% of every unit tracked in this report.
The Top 10 ASINs account for 590,000 units and $9,616,600 in July 2026 — 71.6% of unit volume and 69.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ordinary Volufiline' on Amazon
July 2026
Is 71.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01MYEZPC8
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
100K
▲ 0.0%vs. prior month
$990K
latest month
12-month trend
B0DK4Y2YP3
celimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0GHMZXX8Y
medicube PDRN Pink Collagen Volume Multi Balm Stick - Face & Body Balm | Volufiline, PDRN, NAD, Collagen - Under-Eyes, Neck, Forehead, Smile Lines, Lips, Plumping & Radiance for Line Care, K-Beauty
90K
▼ 10.0%vs. prior month
$1.7M
latest month
12-month trend
B06WD5J8KY
The Ordinary Azelaic Acid Suspension 10%, Formula for Uneven and Blemish-Prone Skin
80K
▲ 0.0%vs. prior month
$976K
latest month
12-month trend
B0DMTDN158
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
60K
▲ 0.0%vs. prior month
$540K
latest month
12-month trend
B0GVQ6NYR3
medicube PDRN Collagen Gua Sha Neck Wrinkle Cream - Firming, Contour Care | Built-In Gua Sha Massager with Volufiline 5% - For the Look of Fine Lines, Jawline, Neck, Décolleté, Korean Skincare, 3.17 oz
50K
vs. prior month
$1.4M
latest month
12-month trend
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Best Ordinary Volufiline Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
The Ordinary is the best-performing ordinary volufiline brand in July 2026, moving 310,000 units across 6 ASINs for 52.5% of Top 10 volume. medicube follows with 180,000 units (30.5%), ahead of celimax on 100,000 units (16.9%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.05 to $17.74, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
The Ordinary
6 ASINs in Top 10
52.5%
Units
310K
Revenue
$3.9M
Avg. price
$16.05
B01MYEZPC8
$9.90·★4.7·40.3K revsThe Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
Units sold100KB06WD5J8KY
$12.20·★4.5·8.8K revsThe Ordinary Azelaic Acid Suspension 10%, Formula for Uneven and Blemish-Prone Skin
Units sold80KB0DMTDN158
$9.00·★4.7·62K revsThe Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
Units sold60KB01MUZVE1C
$9.20·★4.4·19K revsThe Ordinary Caffeine Solution 5% + EGCG Eye Serum, Depuffing Eye Serum for Dark Circles and Tired Eyes
Units sold30KB09WMT8HYB
$24.00·★3.9·1.6K revsThe Ordinary Multi-Peptide Serum for Hair Density, Peptide-Powered Formula for Thicker, Fuller Looking Hair
Units sold20KB0C9DXGXZ3
$32.00·★4.6·3.2K revsThe Ordinary Multi-Peptide + Copper Peptides 1%, GHK-Cu Anti-Aging Serum for Fine Lines and Skin Elasticity
Units sold20K
medicube
3 ASINs in Top 10
30.5%
Units
180K
Revenue
$3.9M
Avg. price
$17.74
B0GHMZXX8Y
$15.20·★3.8·2.5K revsmedicube PDRN Pink Collagen Volume Multi Balm Stick - Face & Body Balm | Volufiline, PDRN, NAD, Collagen - Under-Eyes, Neck, Forehead, Smile Lines, Lips, Plumping & Radiance for Line Care, K-Beauty
Units sold90KB0GVQ6NYR3
$22.90·★4.4·526 revsmedicube PDRN Collagen Gua Sha Neck Wrinkle Cream - Firming, Contour Care | Built-In Gua Sha Massager with Volufiline 5% - For the Look of Fine Lines, Jawline, Neck, Décolleté, Korean Skincare, 3.17 oz
Units sold50KB0GCC2JV65
$15.12·★4.5·1.8K revsmedicube NAD EGF Firming Serum for Face & Neck | Anti-Aging Serum with EGF Peptide, NAD & Collagen - Wrinkle Appearance, Elasticity & Pore Care, Korean Skincare, 1.01 fl.oz
Units sold40K
celimax
1 ASIN in Top 10
16.9%
Units
100K
Revenue
$1.8M
Avg. price
$17.00
B0DK4Y2YP3
$17.00·★4.4·23.8K revscelimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
Units sold100K
Trending Ordinary Volufiline Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GVQ6NYR3 booked 50K units at $22.90. On the growth side, B0FB5WKLRM leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B08422NWYZ close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GVQ6NYR3
medicube PDRN Collagen Gua Sha Neck Wrinkle Cream - Firming, Contour Care | Built-In Gua Sha Massager with Volufiline 5% - For the Look of Fine Lines, Jawline, Neck, Décolleté, Korean Skincare, 3.17 oz
Price
$22.90
Rating
4.4
Reviews
526
Latest month sales
B0FB5WKLRM
The Ordinary UV Filters SPF 45 Serum Sunscreen for Face, Lightweight Hydrating Broad-Spectrum Sunscreen, UVA/UVB Protection, Non-Comedogenic, No White Cast, 2 Fl Oz
Price
$19.00
Rating
4.6
Reviews
833
Latest month sales
![[ Volufiline 10ml ] Cosmetic Ingredient - 100% Volufiline 10ml(0.34 fl. oz) France SEDERMA | Cosmetic Grade | For face and body Improve Skin Elasticity, Wrinkle Improvement](https://m.media-amazon.com/images/I/61xFIHLvX4L._AC_UY512_.jpg)
B08422NWYZ
[ Volufiline 10ml ] Cosmetic Ingredient - 100% Volufiline 10ml(0.34 fl. oz) France SEDERMA | Cosmetic Grade | For face and body Improve Skin Elasticity, Wrinkle Improvement
Unlock to view ASIN details and product titles
Price
$19.61
Rating
4.0
Reviews
1.6K
Latest month sales
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