Ordinary Retinol Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ordinary Retinol sales on Amazon US totaled 1,095,000 units in July 2026 (▼ 14.1% vs. the prior month), generating an estimated $17,848,130 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.9% of unit volume and 55.8% of revenue, while a typical listing is priced at $18.45. The keyword itself pulled 24,841 Amazon queries over the same period (▲ 4.4% MoM).
Zooming out to the 12-month window ending July 2026, the ordinary retinol Top 50 moved 10,461,000 units and $157,935,764 in cumulative sales — an average of 871,750 units and $13,161,314 per month. Monthly throughput topped out at 1,275,000 units in June 2026 and dipped to 553,200 in May 2026, leaving the latest reading 65.4% higher than August 2025.
Ordinary Retinol Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.1M
▼ 14.1% MoM
Monthly Revenue 2026/07
$17.8M
▼ 18.2% MoM
Top 10 Market Share 2026/07
63.9%
Ordinary Retinol Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ordinary retinol listing on Amazon US in July 2026 is ASIN B01MDTVZTZ (Brand: The Ordinary), which sold 100,000 units at $6.00 apiece — equal to 9.1% of every unit tracked in this report.
The Top 10 ASINs account for 700,000 units and $9,961,700 in July 2026 — 63.9% of unit volume and 55.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ordinary Retinol' on Amazon
July 2026
Is 63.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B01MDTVZTZ
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin
100K
▲ 0.0%vs. prior month
$600K
latest month
12-month trend
B01MYEZPC8
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
100K
▲ 0.0%vs. prior month
$990K
latest month
12-month trend
B0DG4WXBCF
MEDITHERAPY Retinal Skin Booster Serum 5.07 fl oz | Retinaldehyde, Niacinamide, Cica | Korean Hydrating Face & Body Serum for Dull, Uneven Skin, All Skin Types, K-Beauty
100K
▲ 0.0%vs. prior month
$2M
latest month
12-month trend
B0DK4Y2YP3
celimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B06WD5J8KY
The Ordinary Azelaic Acid Suspension 10%, Formula for Uneven and Blemish-Prone Skin
80K
▲ 0.0%vs. prior month
$976K
latest month
12-month trend
B0DMTDN158
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
60K
▲ 0.0%vs. prior month
$540K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Ordinary Retinol Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
The Ordinary is the best-performing ordinary retinol brand in July 2026, moving 340,000 units across 4 ASINs for 48.6% of Top 10 volume. MEDITHERAPY follows with 100,000 units (14.3%), ahead of celimax on 100,000 units (14.3%).
With 7 brands splitting the Top 10 and 77.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.28 to $17.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
The Ordinary
4 ASINs in Top 10
48.6%
Units
340K
Revenue
$3.1M
Avg. price
$9.28
B01MDTVZTZ
$6.00·★4.7·63.9K revsThe Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin
Units sold100KB01MYEZPC8
$9.90·★4.7·40.1K revsThe Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
Units sold100KB06WD5J8KY
$12.20·★4.5·8.8K revsThe Ordinary Azelaic Acid Suspension 10%, Formula for Uneven and Blemish-Prone Skin
Units sold80KB0DMTDN158
$9.00·★4.7·61.6K revsThe Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
Units sold60K
MEDITHERAPY
1 ASIN in Top 10
14.3%
Units
100K
Revenue
$2M
Avg. price
$17.49
B0DG4WXBCF
$17.49·★4.3·10.7K revsMEDITHERAPY Retinal Skin Booster Serum 5.07 fl oz | Retinaldehyde, Niacinamide, Cica | Korean Hydrating Face & Body Serum for Dull, Uneven Skin, All Skin Types, K-Beauty
Units sold100K
celimax
1 ASIN in Top 10
14.3%
Units
100K
Revenue
$1.8M
Avg. price
$16.00
B0DK4Y2YP3
$16.00·★4.4·23.5K revscelimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
Units sold100K
Trending Ordinary Retinol Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FX418XT8 booked 30K units at $18.81, with ▼ 25.0% MoM change. On the growth side, B0FB5WKLRM leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B0GZ19T1SM close behind at ▲ 66.7% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FX418XT8
ARENCIA Vitamin C Booster Shot Serum with Glutathione, Niacinamide and Vitamin E for Dark Spot Care, Fine Lines & Wrinkles, Glass Skin, Korean Skincare 30ml/1.01 fl.oz
Price
$18.81
Rating
4.4
Reviews
3.1K
Latest month sales
B0FB5WKLRM
The Ordinary UV Filters SPF 45 Serum Sunscreen for Face, Lightweight Hydrating Broad-Spectrum Sunscreen, UVA/UVB Protection, Non-Comedogenic, No White Cast, 2 Fl Oz
Price
$19.00
Rating
4.6
Reviews
827
Latest month sales
B0GZ19T1SM
celimax The Vita A Retinal Shot Tightening Booster (Global Set, 1.61 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
Unlock to view ASIN details and product titles
Price
$39.00
Rating
4.4
Reviews
23.5K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this ordinary retinol report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card