Orange Shirt Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Orange Shirt sales on Amazon US totaled 15,350 units in July 2026 (▼ 21.7% vs. the prior month), generating an estimated $206,233 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.5% of unit volume and 47.7% of revenue, while a typical listing is priced at $15.73. The keyword itself pulled 13,840 Amazon queries over the same period (▼ 19.7% MoM).
Zooming out to the 12-month window ending July 2026, the orange shirt Top 50 moved 100,800 units and $1,409,051 in cumulative sales — an average of 8,400 units and $117,421 per month. Monthly throughput topped out at 19,600 units in June 2026 and dipped to 2,850 in January 2026, leaving the latest reading 74.4% higher than August 2025.
Orange Shirt Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
15.3K
▼ 21.7% MoM
Monthly Revenue 2026/07
$206.2K
▼ 21.9% MoM
Top 10 Market Share 2026/07
51.5%
Orange Shirt Market Share & Sales Concentration on Amazon US — July 2026
The most-sold orange shirt listing on Amazon US in July 2026 is ASIN B0CXJFBVLH (Brand: BJY), which sold 2,000 units at $9.99 apiece — equal to 13.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 7,900 units and $98,369 in July 2026 — 51.5% of unit volume and 47.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Orange Shirt' on Amazon
July 2026
Is 51.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CXJFBVLH
BJY Cotton Basic T Shirts for Women,Crew Neck Short Sleeve Summer Shirts(2XS-3XL)
2K
▼ 33.3%vs. prior month
$19.9K
latest month
12-month trend
B09TVGQR2L
MAGCOMSEN Men's Polo Shirts 3 Buttons Casual Work T Shirts Quick Dry Short Sleeve Golf Shirt Pique Jersey Outdoor Performance
1K
▼ 66.7%vs. prior month
$10.9K
latest month
12-month trend
B088CYZNKS
Aeuui Womens Workout Tops for Women Racerback Tank Tops
800
▼ 20.0%vs. prior month
$10.3K
latest month
12-month trend
B09NF1D9PT
Under Armour Boys' Short Sleeve Elite T-Shirt, Relaxed Fit
700
▼ 12.5%vs. prior month
$7.3K
latest month
12-month trend
B087JQQWTW
Boladeci Men's UPF 50+ Sun Protection Lightweight Hoodie Shirts Long Sleeve Fishing Shirt SPF UV Hiking Swim
700
▲ 0.0%vs. prior month
$8.7K
latest month
12-month trend
B0DT3M9SVN
Zenlonr Womens Summer Tops 2026 Casual V Neck Ruffle Cap Sleeve Blouse Shirts Solid Color Tunic Tops
600
▲ 100.0%vs. prior month
$6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Orange Shirt Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BJY is the best-performing orange shirt brand in July 2026, moving 2,000 units across 1 ASIN for 25.3% of Top 10 volume. MAGCOMSEN follows with 1,600 units (20.3%), ahead of Carhartt on 1,000 units (12.7%).
Volume is spread across 8 brands, with the top three holding 58.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BJY
1 ASIN in Top 10
25.3%
Units
2K
Revenue
$19.9K
Avg. price
$9.99
B0CXJFBVLH
$9.99·★4.2·3.2K revsBJY Cotton Basic T Shirts for Women,Crew Neck Short Sleeve Summer Shirts(2XS-3XL)
Units sold2K
MAGCOMSEN
2 ASINs in Top 10
20.3%
Units
1.6K
Revenue
$16.9K
Avg. price
$13.99
B09TVGQR2L
$14.99·★4.5·2.6K revsMAGCOMSEN Men's Polo Shirts 3 Buttons Casual Work T Shirts Quick Dry Short Sleeve Golf Shirt Pique Jersey Outdoor Performance
Units sold1KB08WYZQSSW
$12.99·★4.4·3.5K revsMAGCOMSEN Men's Short Sleeve UPF 50+ T-Shirt Quick Dry Workout Athletic Running Swim Tops Tee Rash Guard Performance Shirts
Units sold600
Carhartt
2 ASINs in Top 10
12.7%
Units
1K
Revenue
$20K
Avg. price
$19.99
B09KT3R3D8
$19.99·★4.6·22.2K revsCarhartt Men's Iconic K87 Pocket T-Shirt
Units sold500B09KTLYV84
$19.99·★4.6·22.3K revsCarhartt Men's Iconic K87 Pocket T-Shirt
Units sold500
Trending Orange Shirt Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DT3M9SVN booked 600 units at $16.99, with ▲ 100.0% MoM change. On the growth side, B01DSQPZHK leads positive momentum with ▲ 500.0% MoM growth on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DT3M9SVN
Zenlonr Womens Summer Tops 2026 Casual V Neck Ruffle Cap Sleeve Blouse Shirts Solid Color Tunic Tops
Price
$16.99
Rating
4.3
Reviews
1.1K
Latest month sales
B0DPQGQJHT
UNIANKIYA Open Back Workout Tops for Women Loose Fit Athletic Crop Tee Short Sleeve Gym Running Yoga Shirt
Price
$16.99
Rating
4.4
Reviews
1.3K
Latest month sales
B01DSQPZHK
French Toast Girls' Short Sleeve Picot Collar Polo School Uniform Shirt (Standard and Plus)
Unlock to view ASIN details and product titles
Price
$10.00
Rating
4.7
Reviews
3.2K
Latest month sales
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