Optimum Nutrition Gold Standard Whey Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Optimum Nutrition Gold Standard Whey sales on Amazon US totaled 600,000 units in July 2026 (▼ 20.3% vs. the prior month), generating an estimated $22,492,660 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.7% of unit volume and 52.1% of revenue, while a typical listing is priced at $52.54. The keyword itself pulled 35,796 Amazon queries over the same period (▲ 24.7% MoM).
Zooming out to the 12-month window ending July 2026, the optimum nutrition gold standard whey Top 50 moved 7,072,000 units and $249,720,940 in cumulative sales — an average of 589,333 units and $20,810,078 per month. Monthly throughput topped out at 753,000 units in June 2026 and dipped to 357,200 in May 2026, leaving the latest reading 0.2% lower than August 2025.
Optimum Nutrition Gold Standard Whey Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
600K
▼ 20.3% MoM
Monthly Revenue 2026/07
$22.5M
▼ 18.7% MoM
Top 10 Market Share 2026/07
61.7%
Optimum Nutrition Gold Standard Whey Market Share & Sales Concentration on Amazon US — July 2026
The most-sold optimum nutrition gold standard whey listing on Amazon US in July 2026 is ASIN B00GL2HMES (Brand: Nutricost), which sold 100,000 units at $19.35 apiece — equal to 16.7% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 370,000 units and $11,724,300 in July 2026 — 61.7% of unit volume and 52.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Optimum Nutrition Gold Standard Whey' on Amazon
July 2026
Is 61.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00GL2HMES
Nutricost Creatine Monohydrate Micronized Powder 500G, 100 Servings | 5000mg Per Serving (5g), 17.9 Oz
100K
▲ 0.0%vs. prior month
$2.1M
latest month
12-month trend
B00J074W7Q
Orgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
60K
▼ 14.3%vs. prior month
$1.8M
latest month
12-month trend
B00DLWONF2
Optimum Nutrition Micronized Creatine Monohydrate Capsules, 100 Ct | Micronized Creatine Monohydrate Capsules, Easy to Swallow, Keto Friendly, Supports Muscle Building, Strength & Performance
40K
▼ 20.0%vs. prior month
$741.2K
latest month
12-month trend
B00J074W94
Orgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb | Plant based protein, 7g prebiotic fiber, low net carb, no added sugar or lactose ingredients, non-GMO, for shakes & smoothies
40K
▼ 20.0%vs. prior month
$1.2M
latest month
12-month trend
B002DYIZEO
Optimum Nutrition Creatine Monohydrate Powder, Unflavored, 1.32 LB | 5g Micronized Creatine Monohydrate Powder Per Serving, Supports Muscle Strength & Power, Easy Mixing, Banned Substance Tested
30K
▼ 66.7%vs. prior month
$839.7K
latest month
12-month trend
B000GISTZ4
Optimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
30K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Optimum Nutrition Gold Standard Whey Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Optimum Nutrition is the best-performing optimum nutrition gold standard whey brand in July 2026, moving 130,000 units across 5 ASINs for 35.1% of Top 10 volume. Nutricost follows with 100,000 units (27.0%), ahead of Orgain on 100,000 units (27.0%).
With 5 brands splitting the Top 10 and 89.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.35 to $49.65, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Optimum Nutrition
5 ASINs in Top 10
35.1%
Units
130K
Revenue
$4.8M
Avg. price
$49.65
B00DLWONF2
$19.99·★4.7·29.7K revsOptimum Nutrition Micronized Creatine Monohydrate Capsules, 100 Ct | Micronized Creatine Monohydrate Capsules, Easy to Swallow, Keto Friendly, Supports Muscle Building, Strength & Performance
Units sold40KB002DYIZEO
$27.99·★4.6·78.6K revsOptimum Nutrition Creatine Monohydrate Powder, Unflavored, 1.32 LB | 5g Micronized Creatine Monohydrate Powder Per Serving, Supports Muscle Strength & Power, Easy Mixing, Banned Substance Tested
Units sold30KB000GISTZ4
$49.75·★4.7·48.6K revsOptimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
Units sold30KB002DYIZH6
$54.25·★4.6·100K revsOptimum Nutrition Gold Standard Whey Protein, Double Rich Chocolate, 2 LB | 24g of 100% Whey Protein Powder Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support
Units sold20KB000GISU1M
$96.28·★4.7·48.6K revsOptimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 5LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
Units sold10K
Nutricost
1 ASIN in Top 10
27.0%
Units
100K
Revenue
$2.1M
Avg. price
$19.35
B00GL2HMES
$19.35·★4.7·59.6K revsNutricost Creatine Monohydrate Micronized Powder 500G, 100 Servings | 5000mg Per Serving (5g), 17.9 Oz
Units sold100K
Orgain
2 ASINs in Top 10
27.0%
Units
100K
Revenue
$3M
Avg. price
$31.98
B00J074W7Q
$31.98·★4.5·62.1K revsOrgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
Units sold60KB00J074W94
$31.98·★4.5·64.9K revsOrgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb | Plant based protein, 7g prebiotic fiber, low net carb, no added sugar or lactose ingredients, non-GMO, for shakes & smoothies
Units sold40K
Trending Optimum Nutrition Gold Standard Whey Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B099J2SWXV booked 20K units at $38.22, with ▲ 100.0% MoM change. On the growth side, B008JC26E4 leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B000GIPJZ2 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B099J2SWXV
Dymatize ISO100 Protein Powder, 100% Whey Isolate, Gourmet Vanilla | 25g Protein, Hydrolyzed, Fast-Absorbing, Supports Muscle Health, 5.5g BCAAs, Gluten-Free, 20 Servings, 1.3 lb
Price
$38.22
Rating
4.6
Reviews
20.6K
Latest month sales
B008JC26E4
MuscleTech Whey Protein Powder (Milk Chocolate, 4LB) - 30g Protein | Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 3g of Creatine & 6.8g of BCAA - Packaging May Vary
Price
$75.35
Rating
4.5
Reviews
7.7K
Latest month sales
B000GIPJZ2
Optimum Nutrition Gold Standard Whey Protein Powder, Cookies & Cream, 5 LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
Unlock to view ASIN details and product titles
Price
$96.28
Rating
4.7
Reviews
11.2K
Latest month sales
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