Olly Body Wash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Olly Body Wash sales on Amazon US totaled 577,900 units in July 2026 (▼ 8.1% vs. the prior month), generating an estimated $7,379,610 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.5% of unit volume and 49.6% of revenue, while a typical listing is priced at $12.78. The keyword itself pulled 10,614 Amazon queries over the same period (▼ 18.8% MoM).
Zooming out to the 12-month window ending July 2026, the olly body wash Top 50 moved 5,078,900 units and $63,279,093 in cumulative sales — an average of 423,242 units and $5,273,258 per month. Monthly throughput topped out at 629,000 units in June 2026 and dipped to 301,200 in May 2026, leaving the latest reading 61.0% higher than August 2025.
Olly Body Wash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
577.9K
▼ 8.1% MoM
Monthly Revenue 2026/07
$7.4M
▼ 6.4% MoM
Top 10 Market Share 2026/07
48.5%
Olly Body Wash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold olly body wash listing on Amazon US in July 2026 is ASIN B0DPHQRLJC (Brand: eos), which sold 60,000 units at $9.98 apiece — equal to 10.4% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 280,000 units and $3,657,500 in July 2026 — 48.5% of unit volume and 49.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Olly Body Wash' on Amazon
July 2026
Is 48.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DPHQRLJC
eos Cashmere Body Wash- Vanilla Cashmere, Creamy Gel with Shea Butter, 16 fl oz
60K
▲ 0.0%vs. prior month
$598.8K
latest month
12-month trend
B0B1PDDLGZ
Naturium The Glow Getter Multi-Oil Body Wash, 16.9 fl oz | Nourishing Gentle Cleanser, Dissolves Impurities, Hydrating Base Protects Essential Moisture, for All Skin Types
40K
▲ 33.3%vs. prior month
$590K
latest month
12-month trend
B01MT3PG83
Aveeno Daily Moisturizing Body Wash for Normal to Dry Skin, Sensitive Formula with Prebiotic Oat, Gently Cleanses Dry Skin, Lightly Scented Body Wash for Women and Men, Value Size 33 fl. Oz
30K
▲ 0.0%vs. prior month
$389.1K
latest month
12-month trend
B0FNWJFQFM
medicube Kojic Acid Turmeric Brightening Body Wash, 13.52 fl.oz | Shower Gel for Uneven Skin - Niacinamide, Vitamin C, AHA BHA, Deep Cleansing & Hydrating, Easy & Effective, 13.52 fl.oz
30K
▲ 50.0%vs. prior month
$562.2K
latest month
12-month trend
B075X2KL5C
Aveeno Skin Relief Body Wash with Triple Oat Complex, Fragrance-Free, Gentle Daily Body Wash for Sensitive Skin Leaves Itchy, Dry Skin Feeling Soothed & Moisturized, Value Size 33 Fl Oz
20K
▲ 0.0%vs. prior month
$259.4K
latest month
12-month trend
B0BT1WL6KY
Method Body Wash, Simply Nourish, 28 fl oz | Soothing Formula, Leaves Skin Feeling Soft & Moisturized, Made Without Parabens, Notes of Coconut, Rice Milk & Shea Butter
20K
▲ 0.0%vs. prior month
$240K
latest month
12-month trend
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Best Olly Body Wash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
eos is the best-performing olly body wash brand in July 2026, moving 80,000 units across 2 ASINs for 28.6% of Top 10 volume. Aveeno follows with 70,000 units (25.0%), ahead of Naturium on 40,000 units (14.3%).
With 7 brands splitting the Top 10 and 67.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.98 to $15.18, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
eos
2 ASINs in Top 10
28.6%
Units
80K
Revenue
$798.4K
Avg. price
$9.98
B0DPHQRLJC
$9.98·★4.7·23.1K revseos Cashmere Body Wash- Vanilla Cashmere, Creamy Gel with Shea Butter, 16 fl oz
Units sold60KB0CX21RTHH
$9.98·★4.7·23.1K revseos Cashmere Body Wash- Fresh & Cozy, Creamy Gel with Shea Butter, 16 fl oz
Units sold20K
Aveeno
3 ASINs in Top 10
25.0%
Units
70K
Revenue
$907.9K
Avg. price
$12.97
B01MT3PG83
$12.97·★4.7·13.3K revsAveeno Daily Moisturizing Body Wash for Normal to Dry Skin, Sensitive Formula with Prebiotic Oat, Gently Cleanses Dry Skin, Lightly Scented Body Wash for Women and Men, Value Size 33 fl. Oz
Units sold30KB075X2KL5C
$12.97·★4.6·40.8K revsAveeno Skin Relief Body Wash with Triple Oat Complex, Fragrance-Free, Gentle Daily Body Wash for Sensitive Skin Leaves Itchy, Dry Skin Feeling Soothed & Moisturized, Value Size 33 Fl Oz
Units sold20KB07FD24RTR
$12.97·★4.7·12.8K revsAveeno Stress Relief Body Wash, Lavender Scent with Nourishing Prebiotic Oat, Sensitive Skin Body Wash for Normal to Dry Skin, Paraben-, Dye-, and Soap-Free, Value Size 33 Fl Oz
Units sold20K
Naturium
1 ASIN in Top 10
14.3%
Units
40K
Revenue
$590K
Avg. price
$15.18
B0B1PDDLGZ
$15.18·★4.6·7.6K revsNaturium The Glow Getter Multi-Oil Body Wash, 16.9 fl oz | Nourishing Gentle Cleanser, Dissolves Impurities, Hydrating Base Protects Essential Moisture, for All Skin Types
Units sold40K
Trending Olly Body Wash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07FD24RTR booked 20K units at $12.97, with ▲ 0.0% MoM change. On the growth side, B01NAJFDUJ leads positive momentum with ▲ 66.7% MoM growth on 10K units, with B0FNWJFQFM close behind at ▲ 50.0% MoM on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07FD24RTR
Aveeno Stress Relief Body Wash, Lavender Scent with Nourishing Prebiotic Oat, Sensitive Skin Body Wash for Normal to Dry Skin, Paraben-, Dye-, and Soap-Free, Value Size 33 Fl Oz
Price
$12.97
Rating
4.7
Reviews
12.8K
Latest month sales
B01NAJFDUJ
Olay Body Wash for Women, Ultra Moisture, 24hr Moisturizing, Hydrating & Refreshing, B3 Vitamin Complex, Free of Parabens & Phthalates, For All Skin Types, Shea Butter Scent, 22 fl oz
Price
$6.97
Rating
4.8
Reviews
6.8K
Latest month sales
B0FNWJFQFM
medicube Kojic Acid Turmeric Brightening Body Wash, 13.52 fl.oz | Shower Gel for Uneven Skin - Niacinamide, Vitamin C, AHA BHA, Deep Cleansing & Hydrating, Easy & Effective, 13.52 fl.oz
Unlock to view ASIN details and product titles
Price
$15.12
Rating
4.6
Reviews
1.4K
Latest month sales
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