Old Spice Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Old Spice sales on Amazon US totaled 325,000 units in July 2026 (▲ 1.1% vs. the prior month), generating an estimated $4,163,330 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.1% of unit volume and 43.7% of revenue, while a typical listing is priced at $12.82. The keyword itself pulled 36,560 Amazon queries over the same period (▲ 2.6% MoM).
Zooming out to the 12-month window ending July 2026, the old spice Top 50 moved 3,241,300 units and $40,772,063 in cumulative sales — an average of 270,108 units and $3,397,672 per month. Monthly throughput topped out at 325,000 units in July 2026 and dipped to 162,700 in May 2026, leaving the latest reading 21.9% higher than August 2025.
Old Spice Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
325K
▲ 1.1% MoM
Monthly Revenue 2026/07
$4.2M
▲ 2.0% MoM
Top 10 Market Share 2026/07
43.1%
Old Spice Market Share & Sales Concentration on Amazon US — July 2026
The most-sold old spice listing on Amazon US in July 2026 is ASIN B08NYHVJ5N (Brand: Old Spice), which sold 30,000 units at $12.49 apiece — equal to 9.2% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 140,000 units and $1,818,200 in July 2026 — 43.1% of unit volume and 43.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Old Spice' on Amazon
July 2026
Is 43.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08NYHVJ5N
Old Spice Aluminum Free Deodorant For Men, High Endurance, 24/7 Sweat Defense & Odor Protection to Eliminate Odors, 24/7 Freshness & Lasting Scent, Sport Scent, 3.0 oz (Pack of 3)
30K
▲ 50.0%vs. prior month
$419.1K
latest month
12-month trend
B08NYMBXG8
Old Spice Aluminum Free Deodorant For Men, High Endurance, 24/7 Sweat Defense & Odor Protection, 24/7 Freshness & Lasting Scent, Refresh Scent, 3.0 oz (Pack of 3)
20K
▲ 150.0%vs. prior month
$234.4K
latest month
12-month trend
B0FX5PDSZ2
Old Spice Body Wash for Men, The Spice Alchemist Collection, 24/7 Cologne Infused Hydration, No Trade Off Formula, Free of Phthalates Silicones & Dyes, Cashmere + Vanilla Wood Scent, 20 oz
20K
▲ 0.0%vs. prior month
$259.4K
latest month
12-month trend
B005GM0K2A
Old Spice Aluminum Free Deodorant for Men, High Endurance, 24/7 Lasting Freshness & Long Lasting Scent, 24/7 Advanced Sweat & Odor Protection, Pure Sport Scent, 3.0 oz (Pack of 2)
10K
▼ 50.0%vs. prior month
$78.2K
latest month
12-month trend
B00777ZIHO
Old Spice Dry Feel Antiperspirant Deodorant for Men, 24/7 Sweat & Odor Protection, Gentle on Skin with Skin Conditioners, Dry Feel Stick, Fiji with Palm Tree + Coconut Scent, 2.6 oz (Pack of 2)
10K
▲ 0.0%vs. prior month
$135.6K
latest month
12-month trend
B008HQ8LJQ
Old Spice Antiperspirant Deodorant For Men, High Endurance, 24/7 Sweat Defense & Odor Protection, 24/7 Freshness & Lasting Scent, Pure Sport Scent, 3.0 oz (Pack of 2)
10K
▲ 0.0%vs. prior month
$72.8K
latest month
12-month trend
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Trending Old Spice Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B08NYMBXG8 booked 20K units at $9.40, with ▲ 150.0% MoM change. On the growth side, B0FY3V7QJ9 leads positive momentum with ▲ 200.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08NYMBXG8
Old Spice Aluminum Free Deodorant For Men, High Endurance, 24/7 Sweat Defense & Odor Protection, 24/7 Freshness & Lasting Scent, Refresh Scent, 3.0 oz (Pack of 3)
Price
$9.40
Rating
4.7
Reviews
24.3K
Latest month sales
B0CNJ48DND
Old Spice Refreshing Body Wash for Men, 3X Defense, 24/7 Shower Fresh with Long Lasting Scent, Red Collection, Swagger with Cedarwood Scent, 24 oz (Pack of 2)
Price
$15.94
Rating
4.8
Reviews
8.2K
Latest month sales
B0FY3V7QJ9
Old Spice Cologne Mist for Men, The Spice Alchemist Collection, 24/7 Cologne Infused Scent, No Trade Off Formula, Free of Parabens & Phthalates, Cashmere + Vanilla Wood Scent, 3.8 oz
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.5
Reviews
244
Latest month sales
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