Olay Face Moisturizer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Olay Face Moisturizer sales on Amazon US totaled 291,300 units in July 2026 (▼ 20.6% vs. the prior month), generating an estimated $6,092,907 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.3% of unit volume and 53.9% of revenue, while a typical listing is priced at $21.81. The keyword itself pulled 43,817 Amazon queries over the same period (▲ 0.0% MoM).
Zooming out to the 12-month window ending July 2026, the olay face moisturizer Top 50 moved 3,853,300 units and $79,681,473 in cumulative sales — an average of 321,108 units and $6,640,123 per month. Monthly throughput topped out at 388,950 units in November 2025 and dipped to 168,600 in May 2026, leaving the latest reading 2.7% lower than August 2025.
Olay Face Moisturizer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
291.3K
▼ 20.6% MoM
Monthly Revenue 2026/07
$6.1M
▼ 23.3% MoM
Top 10 Market Share 2026/07
56.3%
Olay Face Moisturizer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold olay face moisturizer listing on Amazon US in July 2026 is ASIN B0BBSP2JNQ (Brand: SimplyVital), which sold 50,000 units at $23.97 apiece — equal to 17.2% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 164,000 units and $3,282,540 in July 2026 — 56.3% of unit volume and 53.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Olay Face Moisturizer' on Amazon
July 2026
Is 56.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0BBSP2JNQ
SimplyVital Face Moisturizer Retinol Collagen Hyaluronic Acid Cream 1.7 oz | Anti-Aging, Moisturizer Face Cream for Women & Men, Visibly Firming, Hydrating Neck Care, Day & Night Skin Care, Silky Feel
50K
▼ 16.7%vs. prior month
$1.1M
latest month
12-month trend
B07N74F8NP
The Ordinary Natural Moisturizing Factors + Hyaluronic Acid, Lightweight Hydrator for Skin Barrier Support & Hydration
20K
▲ 0.0%vs. prior month
$250K
latest month
12-month trend
B002JDUMFO
L’Oreal Paris Collagen Daily Face Moisturizer, Anti Aging Face Cream to Reduce Wrinkles and Provide Intense Hydration, 1.7 oz
20K
▲ 0.0%vs. prior month
$198K
latest month
12-month trend
B007M81B4M
Olay Face Moisturizer, Regenerist Micro-Sculpting Cream for Women, Fragrance-Free - Anti-Aging, Anti-Wrinkle, Firming Skin Care - Triple Collagen Cream, Peptide, Hyaluronic Acid, Niacinamide, 1.7oz
20K
▼ 33.3%vs. prior month
$460.6K
latest month
12-month trend
B08CFKB29L
Olay Retinol Night Cream for Women, MAX, Anti-Aging Face Mousturizer, Fragrance-Free, Non Greasy - Anti-Wrinkle, Smooth Fine Lines, Hydrating Skin Care - Triple Collagen Cream, Niacinamide, 1.7oz
10K
▲ 11.1%vs. prior month
$317.4K
latest month
12-month trend
B001F0H77I
POND'S Nourishing Moisturizing Cream, Crema S, Fragrance Free, Ivory, 14.1 Oz
9K
▼ 10.0%vs. prior month
$69.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Olay Face Moisturizer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SimplyVital is the best-performing olay face moisturizer brand in July 2026, moving 50,000 units across 1 ASIN for 30.5% of Top 10 volume. Olay follows with 48,000 units (29.3%), ahead of L'Oreal Paris on 28,000 units (17.1%).
With 5 brands splitting the Top 10 and 76.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $20.68 to $30.09, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SimplyVital
1 ASIN in Top 10
30.5%
Units
50K
Revenue
$1.1M
Avg. price
$23.97
B0BBSP2JNQ
$23.97·★4.4·37.1K revsSimplyVital Face Moisturizer Retinol Collagen Hyaluronic Acid Cream 1.7 oz | Anti-Aging, Moisturizer Face Cream for Women & Men, Visibly Firming, Hydrating Neck Care, Day & Night Skin Care, Silky Feel
Units sold50K
Olay
4 ASINs in Top 10
29.3%
Units
48K
Revenue
$1.3M
Avg. price
$30.09
B007M81B4M
$23.99·★4.6·30.5K revsOlay Face Moisturizer, Regenerist Micro-Sculpting Cream for Women, Fragrance-Free - Anti-Aging, Anti-Wrinkle, Firming Skin Care - Triple Collagen Cream, Peptide, Hyaluronic Acid, Niacinamide, 1.7oz
Units sold20KB08CFKB29L
$34.94·★4.6·12.1K revsOlay Retinol Night Cream for Women, MAX, Anti-Aging Face Mousturizer, Fragrance-Free, Non Greasy - Anti-Wrinkle, Smooth Fine Lines, Hydrating Skin Care - Triple Collagen Cream, Niacinamide, 1.7oz
Units sold10KB07XQBY5QQ
$29.94·★4.6·15.9K revsOlay Retinol Night Cream for Women, Anti-Aging Face Moisturizer, Fragrance-Free, Non Greasy - Anti-Wrinkle, Smooth Fine Lines, Hydrating Skin Care - Triple Collagen Cream, Peptide, Niacinamide, 1.7oz
Units sold9KB0DHWFWSVF
$31.49·★4.5·5K revsOlay Super Cream with Sunscreen SPF 30, Lightweight Face Moisturizer with Sun Protection, 5-in-1 Skin Care Benefits - Hydrating, Brightening, Firming - Niacinamide, Vitamin C, Collagen Peptide, 1.7 oz
Units sold9K
L'Oreal Paris
2 ASINs in Top 10
17.1%
Units
28K
Revenue
$452.6K
Avg. price
$20.68
B002JDUMFO
$9.97·★4.6·56.3K revsL’Oreal Paris Collagen Daily Face Moisturizer, Anti Aging Face Cream to Reduce Wrinkles and Provide Intense Hydration, 1.7 oz
Units sold20KB07TYY18QX
$31.40·★4.5·51.5K revsL'Oreal Paris Revitalift Triple Power Face Cream, 2.55 oz | Anti-Aging Face Moisturizer with Hyaluronic Acid, Vitamin C & Pro Retinol, 24HR Hydration, Plumps, Firms & Brightens Skin
Units sold8K
Trending Olay Face Moisturizer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08CFKB29L booked 10K units at $34.94, with ▲ 11.1% MoM change. On the growth side, B00HZ6UOQ2 leads positive momentum with ▲ 50.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08CFKB29L
Olay Retinol Night Cream for Women, MAX, Anti-Aging Face Mousturizer, Fragrance-Free, Non Greasy - Anti-Wrinkle, Smooth Fine Lines, Hydrating Skin Care - Triple Collagen Cream, Niacinamide, 1.7oz
Price
$34.94
Rating
4.6
Reviews
12.1K
Latest month sales
B00HZ6UOQ2
Olay Face Moisturizer, Active Hydrating Beauty Moisturizing Lotion, 6 fl oz
Price
$10.94
Rating
4.7
Reviews
4.1K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this olay face moisturizer report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card