Olay Body Wash For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Olay Body Wash For Women sales on Amazon US totaled 647,000 units in July 2026 (▼ 18.6% vs. the prior month), generating an estimated $7,774,840 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.6% of unit volume and 49.3% of revenue, while a typical listing is priced at $13.10. The keyword itself pulled 22,430 Amazon queries over the same period (▼ 1.3% MoM).
Zooming out to the 12-month window ending July 2026, the olay body wash for women Top 50 moved 6,325,200 units and $76,047,466 in cumulative sales — an average of 527,100 units and $6,337,289 per month. Monthly throughput topped out at 795,000 units in June 2026 and dipped to 377,700 in May 2026, leaving the latest reading 45.4% higher than August 2025.
Olay Body Wash For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
647K
▼ 18.6% MoM
Monthly Revenue 2026/07
$7.8M
▼ 15.3% MoM
Top 10 Market Share 2026/07
52.6%
Olay Body Wash For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold olay body wash for women listing on Amazon US in July 2026 is ASIN B00MEDOY2G (Brand: Dove), which sold 100,000 units at $10.99 apiece — equal to 15.5% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 340,000 units and $3,832,000 in July 2026 — 52.6% of unit volume and 49.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Olay Body Wash For Women' on Amazon
July 2026
Is 52.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00MEDOY2G
Dove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B00SK71SAG
Dove Sensitive Skin Body Wash, 24hr Lotion-Soft Skin, 30.6 oz | Dove Sensitive Skin Body Wash soothes dry, sensitive skin with 24-hour hydration and a hypoallergenic formula.
60K
▼ 40.0%vs. prior month
$658.2K
latest month
12-month trend
B0BZGRCBY4
eos Natural Shea Better Body Lotion, Fresh & Cozy, 16 fl oz
30K
▲ 0.0%vs. prior month
$281.1K
latest month
12-month trend
B01MT3PG83
Aveeno Daily Moisturizing Body Wash for Normal to Dry Skin, Sensitive Formula with Prebiotic Oat, Gently Cleanses Dry Skin, Lightly Scented Body Wash for Women and Men, Value Size 33 fl. Oz
30K
▲ 0.0%vs. prior month
$389.1K
latest month
12-month trend
B075X2KL5C
Aveeno Skin Relief Body Wash with Triple Oat Complex, Fragrance-Free, Gentle Daily Body Wash for Sensitive Skin Leaves Itchy, Dry Skin Feeling Soothed & Moisturized, Value Size 33 Fl Oz
20K
▲ 0.0%vs. prior month
$259.4K
latest month
12-month trend
B0G3XN8152
Olay Body Wash for Women, Ultra Moisture, 24/7 Moisture Barrier Repair, Hydrating Formula for Visibly Healthy Soft Skin, Vitamin B3 & Hyaluronic Blend, For All Skin Types, Shea Butter Scent, 35 fl oz
20K
▼ 33.3%vs. prior month
$219K
latest month
12-month trend
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Best Olay Body Wash For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing olay body wash for women brand in July 2026, moving 200,000 units across 4 ASINs for 58.8% of Top 10 volume. Aveeno follows with 70,000 units (20.6%), ahead of eos on 30,000 units (8.8%).
With 5 brands splitting the Top 10 and 88.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $12.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
4 ASINs in Top 10
58.8%
Units
200K
Revenue
$2.2M
Avg. price
$10.98
B00MEDOY2G
$10.99·★4.8·86.1K revsDove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
Units sold100KB00SK71SAG
$10.97·★4.8·63.6K revsDove Sensitive Skin Body Wash, 24hr Lotion-Soft Skin, 30.6 oz | Dove Sensitive Skin Body Wash soothes dry, sensitive skin with 24-hour hydration and a hypoallergenic formula.
Units sold60KB073DV5GKH
$10.97·★4.8·3.6K revsDove Body Wash Pamper Shea Butter & Vanilla 30.6 oz Pump, Sulfate Free | Dove Shea Butter & Vanilla Body Wash nourishes skin for 24 hours with MicroMoisture technology and warm vanilla scent.
Units sold20KB07ND4W7WR
$10.99·★4.7·3K revsDove Body Wash Restore Coconut & Cocoa Butter 30.6 oz Pump, Sulfate Free | Dove Coconut & Cocoa Butter Body Wash nourishes dry skin with creamy coconut scent and MicroMoisture technology.
Units sold20K
Aveeno
3 ASINs in Top 10
20.6%
Units
70K
Revenue
$907.9K
Avg. price
$12.97
B01MT3PG83
$12.97·★4.7·13.3K revsAveeno Daily Moisturizing Body Wash for Normal to Dry Skin, Sensitive Formula with Prebiotic Oat, Gently Cleanses Dry Skin, Lightly Scented Body Wash for Women and Men, Value Size 33 fl. Oz
Units sold30KB075X2KL5C
$12.97·★4.6·40.8K revsAveeno Skin Relief Body Wash with Triple Oat Complex, Fragrance-Free, Gentle Daily Body Wash for Sensitive Skin Leaves Itchy, Dry Skin Feeling Soothed & Moisturized, Value Size 33 Fl Oz
Units sold20KB07FD24RTR
$12.97·★4.7·12.8K revsAveeno Stress Relief Body Wash, Lavender Scent with Nourishing Prebiotic Oat, Sensitive Skin Body Wash for Normal to Dry Skin, Paraben-, Dye-, and Soap-Free, Value Size 33 Fl Oz
Units sold20K
eos
1 ASIN in Top 10
8.8%
Units
30K
Revenue
$281.1K
Avg. price
$8.99
B0BZGRCBY4
$8.99·★4.7·74.3K revseos Natural Shea Better Body Lotion, Fresh & Cozy, 16 fl oz
Units sold30K
Trending Olay Body Wash For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B073DV5GKH booked 20K units at $10.97, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B073DV5GKH
Dove Body Wash Pamper Shea Butter & Vanilla 30.6 oz Pump, Sulfate Free | Dove Shea Butter & Vanilla Body Wash nourishes skin for 24 hours with MicroMoisture technology and warm vanilla scent.
Price
$10.97
Rating
4.8
Reviews
3.6K
Latest month sales
B07FD24RTR
Aveeno Stress Relief Body Wash, Lavender Scent with Nourishing Prebiotic Oat, Sensitive Skin Body Wash for Normal to Dry Skin, Paraben-, Dye-, and Soap-Free, Value Size 33 Fl Oz
Price
$12.97
Rating
4.7
Reviews
12.8K
Latest month sales
B0BT1VXDGD
Method Body Wash, Pure Peace, Paraben and Phthalate Free, 28 oz (Pack of 1)
Unlock to view ASIN details and product titles
Price
$12.00
Rating
4.7
Reviews
13.4K
Latest month sales
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