Olay Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Olay sales on Amazon US totaled 325,000 units in July 2026 (▼ 22.4% vs. the prior month), generating an estimated $5,971,020 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.8% of unit volume and 36.1% of revenue, while a typical listing is priced at $20.55. The keyword itself pulled 37,047 Amazon queries over the same period (▼ 16.9% MoM).
Zooming out to the 12-month window ending July 2026, the olay Top 50 moved 3,199,150 units and $63,728,241 in cumulative sales — an average of 266,596 units and $5,310,687 per month. Monthly throughput topped out at 419,000 units in June 2026 and dipped to 203,000 in May 2026, leaving the latest reading 49.1% higher than August 2025.
Olay Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
325K
▼ 22.4% MoM
Monthly Revenue 2026/07
$6M
▼ 23.5% MoM
Top 10 Market Share 2026/07
42.8%
Olay Market Share & Sales Concentration on Amazon US — July 2026
The most-sold olay listing on Amazon US in July 2026 is ASIN B007M81B4M (Brand: Olay), which sold 20,000 units at $23.94 apiece — equal to 6.2% of every unit tracked in this report.
The Top 10 ASINs account for 139,000 units and $2,155,400 in July 2026 — 42.8% of unit volume and 36.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Olay' on Amazon
July 2026
Is 42.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B007M81B4M
Olay Face Moisturizer, Regenerist Micro-Sculpting Cream for Women, Fragrance-Free - Anti-Aging, Anti-Wrinkle, Firming Skin Care - Triple Collagen Cream, Peptide, Hyaluronic Acid, Niacinamide, 1.7oz
20K
▼ 33.3%vs. prior month
$460.6K
latest month
12-month trend
B0G3XN8152
Olay Body Wash for Women, Ultra Moisture, 24/7 Moisture Barrier Repair, Hydrating Formula for Visibly Healthy Soft Skin, Vitamin B3 & Hyaluronic Blend, For All Skin Types, Shea Butter Scent, 35 fl oz
20K
▼ 33.3%vs. prior month
$219K
latest month
12-month trend
B0D7XXQYNH
Olay Body Lotion for Women, Firming with Collagen Peptides Serum, Visibly Firmer Skin, 24hr Moisture & Hydration, Fast Absorbing Formula, Vitamin B3 Complex, For All Skin Types, 17 fl oz
20K
▼ 33.3%vs. prior month
$199.8K
latest month
12-month trend
B0GSWRFC9L
Olay Super Serum Body Wash for Extra Dry Skin, 24hr Long Lasting Rich Hydration, 5+ Ingredient Complex for Bright, Even, Firm, & Luminous Skin, with Collagen Peptide, Vitamin C & Shea Butter, 20 fl oz
20K
▲ 0.0%vs. prior month
$279.4K
latest month
12-month trend
B00479FP4Q
Olay Makeup Remover Wipes, Daily Facials Hydrating Face Cleanser for Normal to Dry Skin, Alcohol & Fragrance Free, Soft Face Wash Towels, Travel Essentials for Women, Convenient Dry Cloths, 66 ct
10K
▲ 0.0%vs. prior month
$129.4K
latest month
12-month trend
B00HV8TWNA
Olay Beauty Bar, Ultra Moisture,10x More Moisturizers, Nourishing Conditioners, Smooth & Gentle on Skin, Vitamin B3 Complex, For All Skin Types, Shea Butter Scent, 3.17 oz, (Pack of 12)
10K
▼ 50.0%vs. prior month
$119.4K
latest month
12-month trend
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Trending Olay Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01NAJFDUJ booked 10K units at $6.97, with ▲ 66.7% MoM change. On the growth side, B0BHH1LBX2 leads positive momentum with ▲ 200.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01NAJFDUJ
Olay Body Wash for Women, Ultra Moisture, 24hr Moisturizing, Hydrating & Refreshing, B3 Vitamin Complex, Free of Parabens & Phthalates, For All Skin Types, Shea Butter Scent, 22 fl oz
Price
$6.97
Rating
4.8
Reviews
6.7K
Latest month sales
B08CFKB29L
Olay Retinol Night Cream for Women, MAX, Anti-Aging Face Mousturizer, Fragrance-Free, Non Greasy - Anti-Wrinkle, Smooth Fine Lines, Hydrating Skin Care - Triple Collagen Cream, Niacinamide, 1.7oz
Price
$34.94
Rating
4.6
Reviews
12.1K
Latest month sales
B0BHH1LBX2
Olay Body Wash for Women, Ultra Moisture, 24hr Moisturizing, Hydrating & Refreshing, B3 Vitamin Complex, Free of Parabens & Phthalates, for All Skin Types, Shea Butter Scent, 22 fl oz (Pack of 4)
Unlock to view ASIN details and product titles
Price
$25.98
Rating
4.8
Reviews
10.1K
Latest month sales
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