Oil Cleanser For Face Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Oil Cleanser For Face sales on Amazon US totaled 461,700 units in July 2026 (▼ 26.2% vs. the prior month), generating an estimated $7,889,110 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.3% of unit volume and 68.2% of revenue, while a typical listing is priced at $18.76. The keyword itself pulled 26,781 Amazon queries over the same period (▲ 8.6% MoM).
Zooming out to the 12-month window ending July 2026, the oil cleanser for face Top 50 moved 6,100,300 units and $103,709,797 in cumulative sales — an average of 508,358 units and $8,642,483 per month. Monthly throughput topped out at 655,600 units in November 2025 and dipped to 282,400 in May 2026, leaving the latest reading 13.0% lower than August 2025.
Oil Cleanser For Face Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
461.7K
▼ 26.2% MoM
Monthly Revenue 2026/07
$7.9M
▼ 23.9% MoM
Top 10 Market Share 2026/07
69.3%
Oil Cleanser For Face Market Share & Sales Concentration on Amazon US — July 2026
The most-sold oil cleanser for face listing on Amazon US in July 2026 is ASIN B0BVV8BNYJ (Brand: ANUA), which sold 60,000 units at $13.00 apiece — equal to 13.0% of every unit tracked in this report.
The Top 10 ASINs account for 320,000 units and $5,378,300 in July 2026 — 69.3% of unit volume and 68.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Oil Cleanser For Face' on Amazon
July 2026
Is 69.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BVV8BNYJ
ANUA Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
60K
▼ 14.3%vs. prior month
$780K
latest month
12-month trend
B01MSSDEPK
CeraVe Hydrating Cleanser with Hyaluronic Acid, Face Wash for Dry Skin,16oz | Skin Care For Men and Women, Daily Cleanser & Makeup Remover with Glycerin & Ceramides, National Eczema Association Certified
60K
▲ 0.0%vs. prior month
$958.2K
latest month
12-month trend
B01N1LL62W
CeraVe Foaming Facial Cleanser, Face Wash for Oily Skin, 16fl oz | Skin Care with Hyaluronic Acid & Niacinamide, Makeup Remover, Daily Face Wash For Men & Women, Fragrance Free, Oil Control
50K
▲ 25.0%vs. prior month
$795K
latest month
12-month trend
B0BN2PX8V3
Anua Heartleaf Pore Control Cleansing Oil, Korean Skincare, 6.76 fl.oz | Pore Cleanser, Sebum Care, Gentle Melting Oil Cleanser for Face, Safe For All Skin Type, Daily Hydrating Makeup Remover
50K
▼ 37.5%vs. prior month
$840.5K
latest month
12-month trend
B01N34XW93
La Roche-Posay Toleriane Purifying Foaming Facial Cleanser with Niacinamide | Oil free face wash for sensitive skin with niacinamide and ceramides. Pore cleanser that won’t dry out skin and is soap free.
40K
▼ 60.0%vs. prior month
$799.6K
latest month
12-month trend
B0C74SQRYP
MAREE Glycolic Acid Pads - Toner Pads for Face Cleansing - Exfoliating Pad with Tea Tree Oil, Salicylic Acid & Vitamins E, B3, B5 - Facial Polishes & Peels, Skin Pore Resurfacing & Radiance - 50 Count
20K
▲ 100.0%vs. prior month
$426.2K
latest month
12-month trend
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Best Oil Cleanser For Face Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ANUA is the best-performing oil cleanser for face brand in July 2026, moving 110,000 units across 2 ASINs for 34.4% of Top 10 volume. CeraVe follows with 110,000 units (34.4%), ahead of La Roche-Posay on 40,000 units (12.5%).
With 8 brands splitting the Top 10 and 81.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.00 to $19.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ANUA
2 ASINs in Top 10
34.4%
Units
110K
Revenue
$1.6M
Avg. price
$15.00
B0BVV8BNYJ
$13.00·★4.6·20.8K revsANUA Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
Units sold60KB0BN2PX8V3
$17.00·★4.4·28.6K revsAnua Heartleaf Pore Control Cleansing Oil, Korean Skincare, 6.76 fl.oz | Pore Cleanser, Sebum Care, Gentle Melting Oil Cleanser for Face, Safe For All Skin Type, Daily Hydrating Makeup Remover
Units sold50K
CeraVe
2 ASINs in Top 10
34.4%
Units
110K
Revenue
$1.8M
Avg. price
$15.97
B01MSSDEPK
$15.97·★4.7·132.8K revsCeraVe Hydrating Cleanser with Hyaluronic Acid, Face Wash for Dry Skin,16oz | Skin Care For Men and Women, Daily Cleanser & Makeup Remover with Glycerin & Ceramides, National Eczema Association Certified
Units sold60KB01N1LL62W
$15.97·★4.8·104.2K revsCeraVe Foaming Facial Cleanser, Face Wash for Oily Skin, 16fl oz | Skin Care with Hyaluronic Acid & Niacinamide, Makeup Remover, Daily Face Wash For Men & Women, Fragrance Free, Oil Control
Units sold50K
La Roche-Posay
1 ASIN in Top 10
12.5%
Units
40K
Revenue
$799.6K
Avg. price
$19.97
B01N34XW93
$19.97·★4.7·45.8K revsLa Roche-Posay Toleriane Purifying Foaming Facial Cleanser with Niacinamide | Oil free face wash for sensitive skin with niacinamide and ceramides. Pore cleanser that won’t dry out skin and is soap free.
Units sold40K
Trending Oil Cleanser For Face Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01N5K834V booked 10K units at $16.90, with ▲ 0.0% MoM change. On the growth side, B000V2FBAQ leads positive momentum with ▲ 300.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01N5K834V
MANYO Pure Cleansing Oil, Makeup Remover, Blackhead & Pore Care, 6.76 fl oz | Natural oil cleanser that melts makeup and helps with blackhead care, Korean skincare, Tea tree, Rice bran
Price
$16.90
Rating
4.5
Reviews
6.9K
Latest month sales
B08Q3CQM7X
JUNO & Co. Clean 10 Cleansing Balm 10 Ingredients Makeup Remover 85g / 3.0oz
Price
$14.99
Rating
4.6
Reviews
18.1K
Latest month sales
B000V2FBAQ
KOSE SOFTYMO Speedy Cleansing Oil 230ml
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.6
Reviews
9.8K
Latest month sales
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