Oil Cleanser Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Oil Cleanser sales on Amazon US totaled 324,800 units in July 2026 (▼ 29.6% vs. the prior month), generating an estimated $5,734,560 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.2% of unit volume and 63.8% of revenue, while a typical listing is priced at $20.54. The keyword itself pulled 66,578 Amazon queries over the same period (▼ 3.0% MoM).
Zooming out to the 12-month window ending July 2026, the oil cleanser Top 50 moved 4,215,300 units and $75,454,442 in cumulative sales — an average of 351,275 units and $6,287,870 per month. Monthly throughput topped out at 464,900 units in November 2025 and dipped to 183,700 in May 2026, leaving the latest reading 13.0% lower than August 2025.
Oil Cleanser Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
324.8K
▼ 29.6% MoM
Monthly Revenue 2026/07
$5.7M
▼ 29.5% MoM
Top 10 Market Share 2026/07
70.2%
Oil Cleanser Market Share & Sales Concentration on Amazon US — July 2026
The most-sold oil cleanser listing on Amazon US in July 2026 is ASIN B0BVV8BNYJ (Brand: ANUA), which sold 60,000 units at $13.00 apiece — equal to 18.5% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 228,000 units and $3,659,810 in July 2026 — 70.2% of unit volume and 63.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Oil Cleanser' on Amazon
July 2026
Is 70.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BVV8BNYJ
Anua Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
60K
▼ 14.3%vs. prior month
$780K
latest month
12-month trend
B01N1LL62W
CeraVe Foaming Facial Cleanser, Face Wash for Oily Skin, 16fl oz | Skin Care with Hyaluronic Acid & Niacinamide, Makeup Remover, Daily Face Wash For Men & Women, Fragrance Free, Oil Control
50K
▲ 25.0%vs. prior month
$795K
latest month
12-month trend
B0BN2PX8V3
Anua Heartleaf Pore Control Cleansing Oil, Korean Skincare, 6.76 fl.oz | Pore Cleanser, Sebum Care, Gentle Melting Oil Cleanser for Face, Safe For All Skin Type, Daily Hydrating Makeup Remover
50K
▼ 37.5%vs. prior month
$840.5K
latest month
12-month trend
B00ZY65OSI
Bioderma Atoderm Shower Oil, Cleansing Oil For Face & Body, Nourishing Cleansing Oil For Dry to Atopic Sensitive Skin For Softer & Smooth Skin For Your Whole Family
10K
▲ 0.0%vs. prior month
$339.9K
latest month
12-month trend
B01N5K834V
MANYO Pure Cleansing Oil, Makeup Remover, Blackhead & Pore Care, 6.76 fl oz | Natural oil cleanser that melts makeup and helps with blackhead care, Korean skincare, Tea tree, Rice bran
10K
▲ 0.0%vs. prior month
$158.7K
latest month
12-month trend
B07T5BN3P2
SKIN1004 Madagascar Centella Light Cleansing Oil 6.76 fl.oz, 200ml | Gentle Oil Cleanser for Face, Korean Facial Cleanser, Double Cleansing | Gentle Oil Cleanser for Deep Cleansing, Daily Makeup Remover, Facial Cleanser with Madagascar Centella, Korean Skin Care
10K
▼ 75.0%vs. prior month
$130.3K
latest month
12-month trend
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Best Oil Cleanser Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ANUA is the best-performing oil cleanser brand in July 2026, moving 110,000 units across 2 ASINs for 48.2% of Top 10 volume. CeraVe follows with 50,000 units (21.9%), ahead of Bioderma on 19,000 units (8.3%).
With 8 brands splitting the Top 10 and 78.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.00 to $26.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ANUA
2 ASINs in Top 10
48.2%
Units
110K
Revenue
$1.6M
Avg. price
$15.00
B0BVV8BNYJ
$13.00·★4.6·20.7K revsAnua Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
Units sold60KB0BN2PX8V3
$17.00·★4.4·28.5K revsAnua Heartleaf Pore Control Cleansing Oil, Korean Skincare, 6.76 fl.oz | Pore Cleanser, Sebum Care, Gentle Melting Oil Cleanser for Face, Safe For All Skin Type, Daily Hydrating Makeup Remover
Units sold50K
CeraVe
1 ASIN in Top 10
21.9%
Units
50K
Revenue
$795K
Avg. price
$15.97
B01N1LL62W
$15.97·★4.8·76.1K revsCeraVe Foaming Facial Cleanser, Face Wash for Oily Skin, 16fl oz | Skin Care with Hyaluronic Acid & Niacinamide, Makeup Remover, Daily Face Wash For Men & Women, Fragrance Free, Oil Control
Units sold50K
Bioderma
2 ASINs in Top 10
8.3%
Units
19K
Revenue
$519.8K
Avg. price
$26.99
B00ZY65OSI
$33.99·★4.5·44.7K revsBioderma Atoderm Shower Oil, Cleansing Oil For Face & Body, Nourishing Cleansing Oil For Dry to Atopic Sensitive Skin For Softer & Smooth Skin For Your Whole Family
Units sold10KB0CY3QBYQR
$19.99·★4.5·44.7K revsBioderma Atoderm Shower Oil, Cleansing Oil For Face & Body, Nourishing Cleansing Oil For Dry to Atopic Sensitive Skin For Softer & Smooth Skin For Your Whole Family
Units sold9K
Trending Oil Cleanser Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CY3QBYQR booked 9K units at $19.99, with ▲ 0.0% MoM change. On the growth side, B000V2FBAQ leads positive momentum with ▲ 300.0% MoM growth on 2K units, with B00C0TI114 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CY3QBYQR
Bioderma Atoderm Shower Oil, Cleansing Oil For Face & Body, Nourishing Cleansing Oil For Dry to Atopic Sensitive Skin For Softer & Smooth Skin For Your Whole Family
Price
$19.99
Rating
4.5
Reviews
44.7K
Latest month sales
B000V2FBAQ
KOSE SOFTYMO Speedy Cleansing Oil 230ml
Price
$12.99
Rating
4.6
Reviews
9.8K
Latest month sales
B00C0TI114
Desert Essence Thoroughly Clean Face Wash, Tea Tree Oil, 8.5 fl oz | Removes excess oil and impurities without over-drying; botanical formula for oily skin
Unlock to view ASIN details and product titles
Price
$12.95
Rating
4.6
Reviews
8.1K
Latest month sales
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