Ocu Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ocu sales on Amazon US totaled 93,200 units in July 2026 (▲ 27.0% vs. the prior month), generating an estimated $1,719,167 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 99.6% of unit volume and 99.0% of revenue, while a typical listing is priced at $51.92. The keyword itself pulled 22,280 Amazon queries over the same period (▲ 24.7% MoM).
Zooming out to the 12-month window ending July 2026, the ocu Top 50 moved 766,800 units and $14,726,058 in cumulative sales — an average of 63,900 units and $1,227,172 per month. Monthly throughput topped out at 93,200 units in July 2026 and dipped to 37,650 in May 2026, leaving the latest reading 48.8% higher than August 2025.
Ocu Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
93.2K
▲ 27.0% MoM
Monthly Revenue 2026/07
$1.7M
▲ 14.0% MoM
Top 10 Market Share 2026/07
99.6%
Ocu Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ocu listing on Amazon US in July 2026 is ASIN B00NNZRJ2G (Brand: OCuSOFT), which sold 40,000 units at $11.97 apiece — equal to 42.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 92,800 units and $1,701,735 in July 2026 — 99.6% of unit volume and 99.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ocu' on Amazon
July 2026
Is 99.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00NNZRJ2G
OCuSOFT Lid Scrub Original Eyelid Cleanser - Pre-Moistened Eyelid Wipes for Mild to Moderate Conditions - Eyelid Cleanser to Clean, Comfort & Soothe Irritated Eyelids - 30 Count
40K
▲ 100.0%vs. prior month
$468.8K
latest month
12-month trend
B00DJUK8IM
Ocuvite 50+ Eye Vitamins, Lutein & Zeaxanthin Supplement, 90 Softgels | Eye health supplement for adults 50+, omega-3, zinc, vitamins C & E, supports macular health*, men & women
20K
▲ 0.0%vs. prior month
$464.8K
latest month
12-month trend
B0C9F5GMF2
OCuSOFT Lid Scrub Plus Inflation Buster, Pre-Moistened Pads, 30+5 Count | Extra Strength For Irritated Eyelids Associated with Blepharitis, Dry Eye, Meibomian Gland Dysfunction, MGD and Demodex
20K
▲ 0.0%vs. prior month
$399K
latest month
12-month trend
B000A7VRYG
OCuSOFT Lid Scrub Original Foaming Eyelid Cleanser - Mild Instant Foaming Eyelid & Eyelash Cleanser - Daily Eyelid Wash to Remove Oil, Dust, Pollen & Eye Makeup - 7.25 fl oz
10K
▲ 0.0%vs. prior month
$212.4K
latest month
12-month trend
B07BB69Z5G
Ocu-GLO PB Vision Supplement for Small Dogs & Cats – Easy to Administer Powder Blend with Lutein, Omega-3 Fatty Acids, Grape Seed Extract and Antioxidants to Promote Eye Health, 30ct Sprinkle Capsules
900
▲ 0.0%vs. prior month
$31.2K
latest month
12-month trend
B0816ZNH37
Ocu-GLO PB Vision Supplement for Medium & Large Dogs – Easy to Administer Powder Blend with Lutein, Omega-3 Fatty Acids, Grape Seed Extract & Antioxidants to Promote Eye Health, 90ct Powder Capsules
600
▼ 14.3%vs. prior month
$52K
latest month
12-month trend
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Best Ocu Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OCuSOFT is the best-performing ocu brand in July 2026, moving 70,000 units across 3 ASINs for 75.4% of Top 10 volume. Ocuvite follows with 20,000 units (21.6%), ahead of Ocu-GLO on 2,800 units (3.0%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.96 to $58.86, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OCuSOFT
3 ASINs in Top 10
75.4%
Units
70K
Revenue
$1.1M
Avg. price
$17.96
B00NNZRJ2G
$11.97·★4.7·7.8K revsOCuSOFT Lid Scrub Original Eyelid Cleanser - Pre-Moistened Eyelid Wipes for Mild to Moderate Conditions - Eyelid Cleanser to Clean, Comfort & Soothe Irritated Eyelids - 30 Count
Units sold40KB0C9F5GMF2
$19.95·★4.7·5.4K revsOCuSOFT Lid Scrub Plus Inflation Buster, Pre-Moistened Pads, 30+5 Count | Extra Strength For Irritated Eyelids Associated with Blepharitis, Dry Eye, Meibomian Gland Dysfunction, MGD and Demodex
Units sold20KB000A7VRYG
$21.95·★4.7·10.2K revsOCuSOFT Lid Scrub Original Foaming Eyelid Cleanser - Mild Instant Foaming Eyelid & Eyelash Cleanser - Daily Eyelid Wash to Remove Oil, Dust, Pollen & Eye Makeup - 7.25 fl oz
Units sold10K
Ocuvite
1 ASIN in Top 10
21.6%
Units
20K
Revenue
$464.8K
Avg. price
$23.47
B00DJUK8IM
$23.47·★4.7·23.8K revsOcuvite 50+ Eye Vitamins, Lutein & Zeaxanthin Supplement, 90 Softgels | Eye health supplement for adults 50+, omega-3, zinc, vitamins C & E, supports macular health*, men & women
Units sold20K
Ocu-GLO
6 ASINs in Top 10
3.0%
Units
2.8K
Revenue
$156.7K
Avg. price
$58.86
B07BB69Z5G
$34.65·★4.3·1.3K revsOcu-GLO PB Vision Supplement for Small Dogs & Cats – Easy to Administer Powder Blend with Lutein, Omega-3 Fatty Acids, Grape Seed Extract and Antioxidants to Promote Eye Health, 30ct Sprinkle Capsules
Units sold900B0816ZNH37
$86.60·★4.3·1.3K revsOcu-GLO PB Vision Supplement for Medium & Large Dogs – Easy to Administer Powder Blend with Lutein, Omega-3 Fatty Acids, Grape Seed Extract & Antioxidants to Promote Eye Health, 90ct Powder Capsules
Units sold600B0887JCSPL
$65.10·★4.2·1.3K revsOcu-GLO Cat & Dog Supplement for Eye Support - Chewable Vision Vitamins Supplements for Large and Small Pets Care with Lutein, Omega-3 Fatty Acids, Grape Seed Extract & Antioxidants
Units sold500B08MB61BW3
$38.40·★4.2·1.3K revsOcu-GLO Cat & Dog Supplement for Eye Support - Chewable Vision Vitamins Supplements for Large and Small Pets Care with Lutein, Omega-3 Fatty Acids, Grape Seed Extract & Antioxidants
Units sold400B00MO9XIEU
$78.00·★4.4·955 revsOcu-GLO Canine Vision Supplement for Small Dogs 10 lb and Under-90 Liquid Gel Caps
Units sold200B010QOYBU4
$50.40·★4.2·499 revsOcu-GLO Vision Supplement for Medium to Large Dogs (45ct)
Units sold200
Trending Ocu Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00NNZRJ2G leads positive momentum with ▲ 100.0% MoM growth on 40K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00NNZRJ2G
OCuSOFT Lid Scrub Original Eyelid Cleanser - Pre-Moistened Eyelid Wipes for Mild to Moderate Conditions - Eyelid Cleanser to Clean, Comfort & Soothe Irritated Eyelids - 30 Count
Price
$11.97
Rating
4.7
Reviews
7.8K
Latest month sales
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