Obagi Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Obagi sales on Amazon US totaled 363,800 units in July 2026 (▼ 41.4% vs. the prior month), generating an estimated $12,242,686 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 87.7% of unit volume and 66.9% of revenue, while a typical listing is priced at $75.76. The keyword itself pulled 24,062 Amazon queries over the same period (▲ 2.1% MoM).
Zooming out to the 12-month window ending July 2026, the obagi Top 50 moved 3,698,750 units and $124,354,354 in cumulative sales — an average of 308,229 units and $10,362,863 per month. Monthly throughput topped out at 620,500 units in June 2026 and dipped to 153,950 in May 2026, leaving the latest reading 81.6% higher than August 2025.
Obagi Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
363.8K
▼ 41.4% MoM
Monthly Revenue 2026/07
$12.2M
▼ 39.0% MoM
Top 10 Market Share 2026/07
87.7%
Obagi Market Share & Sales Concentration on Amazon US — July 2026
The most-sold obagi listing on Amazon US in July 2026 is ASIN B0DK4Y2YP3 (Brand: celimax), which sold 100,000 units at $16.00 apiece — equal to 27.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 319,000 units and $8,186,900 in July 2026 — 87.7% of unit volume and 66.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Obagi' on Amazon
July 2026
Is 87.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DK4Y2YP3
celimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0BBSP2JNQ
SimplyVital Face Moisturizer Retinol Collagen Hyaluronic Acid Cream 1.7 oz | Anti-Aging, Moisturizer Face Cream for Women & Men, Visibly Firming, Hydrating Neck Care, Day & Night Skin Care, Silky Feel
50K
▼ 16.7%vs. prior month
$1.1M
latest month
12-month trend
B0DWFLY18Y
Anua PDRN Hyaluronic Acid 100 Moisturizing Cream, 2.02 fl oz | Lightweight, Non-Greasy Hydrating Face Moisturizer with Salmon DNA for Glass Skin, Korean Skincare
40K
▼ 60.0%vs. prior month
$919.2K
latest month
12-month trend
B0GKFD9ZQW
ANUA Collagen Retinol Refining Gua Sha Cream, 2.7 fl.oz | Neck Cream for Lifting & Firming, Jawline to Décolleté, Daily Moisturizer, Fine Line Care, Neck Massager, Korean Skincare
30K
▼ 57.1%vs. prior month
$869.4K
latest month
12-month trend
B08L8B5JR2
Vibriance Super C Vitamin C Serum for Mature Skin, 1 fl oz | All-in-One Vitamin C, Hydrates, Firms, Lifts, Smooths, Targets Age Spots, Wrinkles
20K
▼ 33.3%vs. prior month
$921.8K
latest month
12-month trend
B09YDCCJBJ
AESTURA ATOBARRIER365 Cream with Ceramides, Korean Face Moisturizer for Barrier Repair | 120H lasting Hydration, Ceramide Capsules, Dry & Sensitive Skin, Non-comedogenic, 80 mL / 2.70 fl.oz.
20K
▼ 60.0%vs. prior month
$640K
latest month
12-month trend
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Best Obagi Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
celimax is the best-performing obagi brand in July 2026, moving 100,000 units across 1 ASIN for 31.3% of Top 10 volume. ANUA follows with 70,000 units (21.9%), ahead of SimplyVital on 50,000 units (15.7%).
With 8 brands splitting the Top 10 and 69.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.00 to $26.25, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
celimax
1 ASIN in Top 10
31.3%
Units
100K
Revenue
$1.8M
Avg. price
$16.00
B0DK4Y2YP3
$16.00·★4.4·23.5K revscelimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
Units sold100K
ANUA
2 ASINs in Top 10
21.9%
Units
70K
Revenue
$1.8M
Avg. price
$26.25
B0DWFLY18Y
$24.00·★4.6·5K revsAnua PDRN Hyaluronic Acid 100 Moisturizing Cream, 2.02 fl oz | Lightweight, Non-Greasy Hydrating Face Moisturizer with Salmon DNA for Glass Skin, Korean Skincare
Units sold40KB0GKFD9ZQW
$28.50·★4.4·1.1K revsANUA Collagen Retinol Refining Gua Sha Cream, 2.7 fl.oz | Neck Cream for Lifting & Firming, Jawline to Décolleté, Daily Moisturizer, Fine Line Care, Neck Massager, Korean Skincare
Units sold30K
SimplyVital
1 ASIN in Top 10
15.7%
Units
50K
Revenue
$1.1M
Avg. price
$19.98
B0BBSP2JNQ
$19.98·★4.4·37.1K revsSimplyVital Face Moisturizer Retinol Collagen Hyaluronic Acid Cream 1.7 oz | Anti-Aging, Moisturizer Face Cream for Women & Men, Visibly Firming, Hydrating Neck Care, Day & Night Skin Care, Silky Feel
Units sold50K
Trending Obagi Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B004JVSGWU booked 9K units at $39.00, with ▼ 55.0% MoM change. On the growth side, B07K91743R leads positive momentum with ▲ 100.0% MoM growth on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B004JVSGWU
Kiehl's Ultra Facial Cream Daily Moisturizer with 4.5% Squalane | Face Cream for Long-Lasting Hydration & Moisture - Fragrence Free & Suitable for All Skin Types
Price
$39.00
Rating
4.6
Reviews
7.9K
Latest month sales
B07K91743R
ZO Skin Health Hydrating Cleanser 6.7 Fl. Oz.
Price
$49.99
Rating
4.8
Reviews
1.3K
Latest month sales
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