Tatcha Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tatcha sales on Amazon US totaled 432,600 units in July 2026 (▼ 40.8% vs. the prior month), generating an estimated $11,374,790 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.8% of unit volume and 67.0% of revenue, while a typical listing is priced at $39.32. The keyword itself pulled 46,030 Amazon queries over the same period (▼ 57.8% MoM).
Zooming out to the 12-month window ending July 2026, the tatcha Top 50 moved 5,244,100 units and $141,525,071 in cumulative sales — an average of 437,008 units and $11,793,756 per month. Monthly throughput topped out at 730,700 units in June 2026 and dipped to 293,600 in May 2026, leaving the latest reading 28.7% higher than August 2025.
Tatcha Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
432.6K
▼ 40.8% MoM
Monthly Revenue 2026/07
$11.4M
▼ 44.5% MoM
Top 10 Market Share 2026/07
75.8%
Tatcha Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tatcha listing on Amazon US in July 2026 is ASIN B07PBXXNCY (Brand: CLEAN SKIN CLUB), which sold 100,000 units at $17.95 apiece — equal to 23.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 328,000 units and $7,617,840 in July 2026 — 75.8% of unit volume and 67.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tatcha' on Amazon
July 2026
Is 75.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0FVT77ZLL
ANUA PDRN Collagen Glow Facial Serum Spray, 3.38 fl oz | Hydrating Face Mist, Hyaluronic Acid, dewy glass finish, All Skin Types, Instant Plumping, Firming Care, Korean Skincare
50K
▼ 50.0%vs. prior month
$1M
latest month
12-month trend
B09MFMCTRK
VALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
50K
▲ 0.0%vs. prior month
$698.5K
latest month
12-month trend
B00949CTQQ
Paula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
40K
▼ 60.0%vs. prior month
$1.5M
latest month
12-month trend
B0BFQ9RD5B
d'alba Piedmont Italian White Truffle First Spray Serum (3.38 fl oz) | Vegan Skin Care, Hydrating Face Moisturizer, Cakey Makeup Fix, Glow Serum for Radiant Skin, Non Comedogenic, Korean skincare
30K
▼ 50.0%vs. prior month
$537.9K
latest month
12-month trend
B093W7CDWD
Colorescience FLEX Tinted Mineral Sunscreen SPF, Tone-Adapting Buildable Coverage with Zinc Oxide
20K
▼ 60.0%vs. prior month
$1.2M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Tatcha Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CLEAN SKIN CLUB is the best-performing tatcha brand in July 2026, moving 100,000 units across 1 ASIN for 30.5% of Top 10 volume. ANUA follows with 60,000 units (18.3%), ahead of VALITIC on 50,000 units (15.2%).
With 9 brands splitting the Top 10 and 64.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.49 to $33.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CLEAN SKIN CLUB
1 ASIN in Top 10
30.5%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
ANUA
2 ASINs in Top 10
18.3%
Units
60K
Revenue
$1.4M
Avg. price
$33.00
B0FVT77ZLL
$21.00·★4.5·5.8K revsANUA PDRN Collagen Glow Facial Serum Spray, 3.38 fl oz | Hydrating Face Mist, Hyaluronic Acid, dewy glass finish, All Skin Types, Instant Plumping, Firming Care, Korean Skincare
Units sold50KB0F384Y1KR
$45.00·★4.4·3.8K revsAnua 3-Step Glass Skin Beginner Kit | Oil Cleanser and Face Wash with Facial Serum, Double Cleansing Daily Routine with Niacinamide, Korean Skincare
Units sold10K
VALITIC
1 ASIN in Top 10
15.2%
Units
50K
Revenue
$698.5K
Avg. price
$15.49
B09MFMCTRK
$15.49·★4.2·48.1K revsVALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
Units sold50K
Trending Tatcha Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B004KELK4C booked 9K units at $19.00, with ▼ 10.0% MoM change. On the growth side, B0FT4WV1LQ leads positive momentum with ▲ 50.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B004KELK4C
Embryolisse Lait-Crème Concentré Face Moisturizer and Makeup Primer, French Face Cream With Shea Butter & Aloe Vera
Price
$19.00
Rating
4.6
Reviews
34.7K
Latest month sales
B0GWLKCFSM
PURITO Retinol + Retinal Serum for Sensitive Skin, 1.01 fl.oz | Anti-Aging Facial Serum, Wrinkles & Fine Lines, Dual Retinoids with NAD+, Elasticity & Skin Texture, Korean Skincare
Price
$17.99
Rating
4.4
Reviews
573
Latest month sales
B0FT4WV1LQ
TATCHA The Rice Wash, Soft Cream Facial Cleanser with Japanese Rice Powder
Unlock to view ASIN details and product titles
Price
$19.00
Rating
4.8
Reviews
3.4K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this tatcha report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card