Oatmeal Shampoo For Dogs Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Oatmeal Shampoo For Dogs sales on Amazon US totaled 175,900 units in July 2026 (▼ 2.2% vs. the prior month), generating an estimated $2,524,302 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.2% of unit volume and 56.1% of revenue, while a typical listing is priced at $18.48. The keyword itself pulled 22,082 Amazon queries over the same period (▼ 1.0% MoM).
Zooming out to the 12-month window ending July 2026, the oatmeal shampoo for dogs Top 50 moved 1,876,850 units and $26,549,365 in cumulative sales — an average of 156,404 units and $2,212,447 per month. Monthly throughput topped out at 188,400 units in August 2025 and dipped to 107,050 in May 2026, leaving the latest reading 6.6% lower than August 2025.
Oatmeal Shampoo For Dogs Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
175.9K
▼ 2.2% MoM
Monthly Revenue 2026/07
$2.5M
▲ 1.3% MoM
Top 10 Market Share 2026/07
64.2%
Oatmeal Shampoo For Dogs Market Share & Sales Concentration on Amazon US — July 2026
The most-sold oatmeal shampoo for dogs listing on Amazon US in July 2026 is ASIN B005CUTWDE (Brand: Wahl), which sold 30,000 units at $7.97 apiece — equal to 17.1% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 113,000 units and $1,414,950 in July 2026 — 64.2% of unit volume and 56.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Oatmeal Shampoo For Dogs' on Amazon
July 2026
Is 64.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B005CUTWDE
Wahl USA Dry Skin & Itch Relief Pet Shampoo for Dogs – Oatmeal Formula with Coconut Lime Verbena Scent & Pet Friendly Formula, 24 Oz - Model 820004A | Oatmeal Formula Moisturizes Skin & Provides Itch Relief For Sensitive Skin Dogs, Pet Friendly Formula - Model 820004A
30K
▲ 0.0%vs. prior month
$206.4K
latest month
12-month trend
B0037Z6VJY
Veterinary Formula Clinical Care Antiseptic & Antifungal Shampoo, 16 oz | Medicated formula helps alleviate scaly, greasy and red skin; free from parabens, dyes and soap
10K
▲ 0.0%vs. prior month
$97.1K
latest month
12-month trend
B005CUTW8O
Wahl USA 4-in-1 Calming Dog Shampoo with Lavender Chamomile Scent – Cleans, Conditions, Detangles, & Moisturizes - Pet Friendly Formula - 24 Oz - Model 820000A
10K
▼ 50.0%vs. prior month
$68.9K
latest month
12-month trend
B00CVTRO48
Burts Bees Tearless Puppy Shampoo & Conditioner with Buttermilk, 16 Fl Oz | Gentle 2-in-1 formula cleans and conditions sensitive puppy skin and coat; tearless for easy bath time
10K
▲ 0.0%vs. prior month
$61.8K
latest month
12-month trend
B07K6JSBRB
Pet Honesty Chlorhexidine Cat & Dog Seasonal Itch Relief Shampoo, for Allergies, Itching, Skin and Coat Supplement, Helps Shedding, Hot Spots, Deodorizing Dog Shampoo & Grooming Supplies,16oz
10K
▲ 0.0%vs. prior month
$229.9K
latest month
12-month trend
B0947674MT
Douxo S3 PYO Medicated Dog Shampoo with 3% Chlorhexidine for Dogs – Antibacterial & Antiseptic Yeast Infection Treatment For Dogs & Cats, Clinically Proven, 6.7 fl oz
10K
▲ 0.0%vs. prior month
$220K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Oatmeal Shampoo For Dogs Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Wahl is the best-performing oatmeal shampoo for dogs brand in July 2026, moving 48,000 units across 3 ASINs for 42.5% of Top 10 volume. BURT'S BEES FOR PETS follows with 20,000 units (17.7%), ahead of Douxo on 18,000 units (15.9%).
With 6 brands splitting the Top 10 and 76.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.16 to $25.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Wahl
3 ASINs in Top 10
42.5%
Units
48K
Revenue
$412K
Avg. price
$11.98
B005CUTWDE
$7.97·★4.6·43.4K revsWahl USA Dry Skin & Itch Relief Pet Shampoo for Dogs – Oatmeal Formula with Coconut Lime Verbena Scent & Pet Friendly Formula, 24 Oz - Model 820004A | Oatmeal Formula Moisturizes Skin & Provides Itch Relief For Sensitive Skin Dogs, Pet Friendly Formula - Model 820004A
Units sold30KB005CUTW8O
$7.97·★4.7·34.8K revsWahl USA 4-in-1 Calming Dog Shampoo with Lavender Chamomile Scent – Cleans, Conditions, Detangles, & Moisturizes - Pet Friendly Formula - 24 Oz - Model 820000A
Units sold10KB079T44C3J
$19.99·★4.6·43.4K revsWahl USA Dry Skin & Itch Relief Pet Shampoo for Dogs – Oatmeal Formula with Coconut Lime Verbena Scent - 64 Oz - Model 821004-050 | Half Gallon Shampoo For Multi-Dog Families, Dry Skin & Itch Relief For Dogs, Oatmeal Formula – Model 821004-050
Units sold8K
BURT'S BEES FOR PETS
2 ASINs in Top 10
17.7%
Units
20K
Revenue
$132.9K
Avg. price
$7.16
B00CVTRO48
$7.48·★4.5·31.2K revsBurts Bees Tearless Puppy Shampoo & Conditioner with Buttermilk, 16 Fl Oz | Gentle 2-in-1 formula cleans and conditions sensitive puppy skin and coat; tearless for easy bath time
Units sold10KB00DTEV54Y
$6.84·★4.4·17.4K revsBurts Bees for Pets Oatmeal Dog Shampoo with Honey, Unscented, 16 Fl Oz | Soothing colloidal oat flour formula for itchy, sensitive dog skin; pH-balanced and sulfate-free for regular use
Units sold10K
Douxo
2 ASINs in Top 10
15.9%
Units
18K
Revenue
$411.9K
Avg. price
$25.49
B0947674MT
$25.99·★4.7·8.2K revsDouxo S3 PYO Medicated Dog Shampoo with 3% Chlorhexidine for Dogs – Antibacterial & Antiseptic Yeast Infection Treatment For Dogs & Cats, Clinically Proven, 6.7 fl oz
Units sold10KB09478KGJZ
$24.99·★4.6·4.1K revsDouxo S3 Calm Dog Shampoo for Itchy Skin Relief, Dog Shampoo for Allergies and Itching, Soothes Itchy, Irritated or Allergic Skin For Dogs and Cats, 6.7 fl oz | Dog Shampoo for Allergies and Itching, Soothes Itchy, Irritated or Allergic Skin For Dogs and Cats, 6.7 fl oz
Units sold8K
Trending Oatmeal Shampoo For Dogs Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0C798H3KY leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0037Z6VLC close behind at ▲ 66.7% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C798H3KY
Pawfy 5 in 1 Dog Shampoo and Conditioner for Itchy Skin (Oatmeal & Aloe) | Gentle Dog Wash for Smelly Dogs & Sensitive Coats. Deodorizing Coconut Formula - Safe for Puppies of Every Breed & Size.
Price
$23.99
Rating
4.4
Reviews
1.1K
Latest month sales
B0037Z6VLC
Veterinary Formula Clinical Care Hot Spot & Itch Relief Pet Shampoo, 16 oz | Medicated formula helps alleviate sensitive skin, scratching and excessive licking of the coat
Price
$9.92
Rating
4.6
Reviews
9.8K
Latest month sales
B0CKRWQ967
MiconaHex+Triz Shampoo for Dogs, Cats and Horses, 8 oz | Antibiofilm, Moisturizing; Packaging May Vary
Unlock to view ASIN details and product titles
Price
$32.01
Rating
4.7
Reviews
3K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this oatmeal shampoo for dogs report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card