Nyx Fat Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

NYX PROFESSIONAL MAKEUP is the best-performing nyx fat oil brand in July 2026, moving 41,000 units across 5 ASINs for 64.1% of Top 10 volume. NOONI follows with 13,000 units (20.3%), ahead of e.l.f. on 7,000 units (10.9%).

With 4 brands splitting the Top 10 and 95.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $11.33, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07CG7JCT8 booked 3K units at $12.00, with ▲ 50.0% MoM change. On the growth side, B0GPBDJDTV leads positive momentum with ▲ 133.3% MoM growth on 700 units, with B0FPMHTKCN close behind at ▲ 100.0% MoM on 2K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.