Nyx Buttermelt Blush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nyx Buttermelt Blush sales on Amazon US totaled 220,300 units in July 2026 (▼ 21.7% vs. the prior month), generating an estimated $1,934,272 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.3% of unit volume and 68.0% of revenue, while a typical listing is priced at $8.87. The keyword itself pulled 22,762 Amazon queries over the same period (▲ 5.3% MoM).
Zooming out to the 12-month window ending July 2026, the nyx buttermelt blush Top 50 moved 2,820,500 units and $25,013,731 in cumulative sales — an average of 235,042 units and $2,084,478 per month. Monthly throughput topped out at 339,750 units in December 2025 and dipped to 130,050 in May 2026, leaving the latest reading 19.3% higher than August 2025.
Nyx Buttermelt Blush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
220.3K
▼ 21.7% MoM
Monthly Revenue 2026/07
$1.9M
▼ 23.3% MoM
Top 10 Market Share 2026/07
66.3%
Nyx Buttermelt Blush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nyx buttermelt blush listing on Amazon US in July 2026 is ASIN B08GSTPT8Y (Brand: AOA STUDIO), which sold 40,000 units at $9.95 apiece — equal to 18.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 146,000 units and $1,316,020 in July 2026 — 66.3% of unit volume and 68.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nyx Buttermelt Blush' on Amazon
July 2026
Is 66.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08GSTPT8Y
AOA Studio Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
40K
▼ 50.0%vs. prior month
$380K
latest month
12-month trend
B07MH1KHJ2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
20K
▲ 0.0%vs. prior month
$194.6K
latest month
12-month trend
B0F3J6W5KW
e.l.f. Sheer For It Blush Tint, Cherry Cola | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
20K
▲ 0.0%vs. prior month
$100K
latest month
12-month trend
B00B4YVU4G
NYX PROFESSIONAL MAKEUP Makeup Setting Spray - Matte Finish, Long-Lasting Face Mist for up to 16HR Wear, Vegan Formula
10K
▲ 0.0%vs. prior month
$96.2K
latest month
12-month trend
B07MWSRJ89
e.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Sparkling Rose, 0.17 Oz
10K
▲ 0.0%vs. prior month
$52.4K
latest month
12-month trend
B088W7L534
e.l.f. Monochromatic Multi Stick, Travel-Sized Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Vegan & Cruelty-Free, Dazzling Peony, 0.17 Oz
10K
▼ 50.0%vs. prior month
$50K
latest month
12-month trend
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Best Nyx Buttermelt Blush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing nyx buttermelt blush brand in July 2026, moving 48,000 units across 4 ASINs for 32.9% of Top 10 volume. AOA STUDIO follows with 40,000 units (27.4%), ahead of BS-MALL on 28,000 units (19.2%).
With 5 brands splitting the Top 10 and 79.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.45 to $9.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
4 ASINs in Top 10
32.9%
Units
48K
Revenue
$242.4K
Avg. price
$5.45
B0F3J6W5KW
$5.79·★4.4·10K revse.l.f. Sheer For It Blush Tint, Cherry Cola | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
Units sold20KB07MWSRJ89
$5.00·★4.4·98K revse.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Sparkling Rose, 0.17 Oz
Units sold10KB088W7L534
$6.00·★4.4·98K revse.l.f. Monochromatic Multi Stick, Travel-Sized Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Vegan & Cruelty-Free, Dazzling Peony, 0.17 Oz
Units sold10KB0CPFX9BZ2
$5.00·★4.7·3.7K revse.l.f. Camo Liquid Blush Brush | Angled Blush Brush Ideal For Applying & Blending Colors On Cheeks, Soft, Dense Bristles, Vegan & Cruelty-free
Units sold8K
AOA STUDIO
1 ASIN in Top 10
27.4%
Units
40K
Revenue
$380K
Avg. price
$9.95
B08GSTPT8Y
$9.95·★4.8·22.9K revsAOA Studio Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
Units sold40K
BS-MALL
2 ASINs in Top 10
19.2%
Units
28K
Revenue
$242.5K
Avg. price
$7.83
B07MH1KHJ2
$9.99·★4.6·60K revsBS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
Units sold20KB0DQ1TNY59
$5.67·★4.7·3.3K revsMakeup Sponge Set BS-MALL Triangle Puff 14PCS Non-Latex Beauty Blender Sponges with Travel Case, Soft Makeup Puff for Foundation, Concealer, Cream & Powder, Face & Eye Blending for Sensitive Skin
Units sold8K
Trending Nyx Buttermelt Blush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DQ1TNY59 booked 8K units at $5.67, with ▲ 33.3% MoM change. On the growth side, B0CZ63J96Q leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B007NW2DLM close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DQ1TNY59
Makeup Sponge Set BS-MALL Triangle Puff 14PCS Non-Latex Beauty Blender Sponges with Travel Case, Soft Makeup Puff for Foundation, Concealer, Cream & Powder, Face & Eye Blending for Sensitive Skin
Price
$5.67
Rating
4.7
Reviews
3.3K
Latest month sales
B0CZ63J96Q
NYX PROFESSIONAL MAKEUP Buttermelt Powder Blush, Fade and Transfer-Resistant Blush, Up to 12HR Make Up Wear, Vegan Formula - Butta Together
Price
$9.97
Rating
4.5
Reviews
12.8K
Latest month sales
B007NW2DLM
e.l.f. Blush, Long-Lasting Blush For Creating A Natural, Healthy Glow, Flatters Your Skin Tone, Vegan & Cruelty-Free
Unlock to view ASIN details and product titles
Price
$4.00
Rating
4.2
Reviews
2.2K
Latest month sales
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