Nyx Bare With Me Concealer Serum Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nyx Bare With Me Concealer Serum sales on Amazon US totaled 168,800 units in July 2026 (▼ 15.5% vs. the prior month), generating an estimated $1,533,765 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.2% of unit volume and 51.0% of revenue, while a typical listing is priced at $11.21. The keyword itself pulled 24,868 Amazon queries over the same period (▲ 7.4% MoM).
Zooming out to the 12-month window ending July 2026, the nyx bare with me concealer serum Top 50 moved 1,846,350 units and $17,324,622 in cumulative sales — an average of 153,863 units and $1,443,718 per month. Monthly throughput topped out at 199,800 units in June 2026 and dipped to 101,500 in May 2026, leaving the latest reading 31.8% higher than August 2025.
Nyx Bare With Me Concealer Serum Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
168.8K
▼ 15.5% MoM
Monthly Revenue 2026/07
$1.5M
▼ 27.0% MoM
Top 10 Market Share 2026/07
59.2%
Nyx Bare With Me Concealer Serum Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nyx bare with me concealer serum listing on Amazon US in July 2026 is ASIN B01N9KIKZA (Brand: Milani), which sold 20,000 units at $9.99 apiece — equal to 11.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 100,000 units and $781,700 in July 2026 — 59.2% of unit volume and 51.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nyx Bare With Me Concealer Serum' on Amazon
July 2026
Is 59.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01N9KIKZA
Milani Setting Spray + Primer, Make It Last Original Natural Finish | 3-In-1 Prime + Hydrate + Set. Up To 24 Hour Wear. Nourishing And Long-Wearing With A Natural Finish. Cruelty-Free
20K
▲ 0.0%vs. prior month
$216K
latest month
12-month trend
B004Y9GTOO
MAYBELLINE Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 110, 1 Count (Packaging May Vary)
10K
▼ 50.0%vs. prior month
$99.6K
latest month
12-month trend
B00B4YVU4G
NYX PROFESSIONAL MAKEUP Makeup Setting Spray - Matte Finish, Long-Lasting Face Mist for up to 16HR Wear, Vegan Formula
10K
▲ 0.0%vs. prior month
$96.2K
latest month
12-month trend
B0BSP38HYN
e.l.f. Camo Color Corrector for Dark Circles, Hydrating Under-Eye Brightening Concealer, Neutralizes Discoloration, Infused with Hyaluronic Acid, Peach
10K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
B0BWVXMWF5
Albeaut Concealer Brush, Angled Under Eye Makeup Small Foundation Precision Face Blending Brush (193 concealer brush), 1pc
10K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend
B0C37GMSJS
Catrice Under Eye Brightener, Dark Circles Color Corrector (020 Warm Nude) | With Hyaluronic Acid & Shea Butter, Lightweight Buildable Hydrating Concealer, Vegan, Cruelty Free, Fragrance Free, 0.14 oz
10K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
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Best Nyx Bare With Me Concealer Serum Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing nyx bare with me concealer serum brand in July 2026, moving 40,000 units across 5 ASINs for 40.0% of Top 10 volume. Milani follows with 20,000 units (20.0%), ahead of MAYBELLINE on 10,000 units (10.0%).
With 6 brands splitting the Top 10 and 70.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.56 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
5 ASINs in Top 10
40.0%
Units
40K
Revenue
$240K
Avg. price
$6.56
B0BSP38HYN
$5.00·★4.0·6.2K revse.l.f. Camo Color Corrector for Dark Circles, Hydrating Under-Eye Brightening Concealer, Neutralizes Discoloration, Infused with Hyaluronic Acid, Peach
Units sold10KB07ZQZVMRW
$7.00·★4.5·10.1K revse.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Ivory
Units sold8KB07ZR1DXGX
$7.00·★4.4·6.6K revse.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Fair Warm
Units sold8KB0CPFX9BZ2
$5.00·★4.7·3.7K revse.l.f. Camo Liquid Blush Brush | Angled Blush Brush Ideal For Applying & Blending Colors On Cheeks, Soft, Dense Bristles, Vegan & Cruelty-free
Units sold8KB00JZ4V6V4
$8.81·★4.4·20.1K revse.l.f. Poreless Face Primer, Skin-Smoothing Matte Makeup Base, Minimizes Pores & Fine Lines, Long-Lasting Foundation Primer with Tea Tree & Vitamins A & E, Vegan & Cruelty-Free
Units sold6K
Milani
1 ASIN in Top 10
20.0%
Units
20K
Revenue
$216K
Avg. price
$9.99
B01N9KIKZA
$9.99·★4.5·36.3K revsMilani Setting Spray + Primer, Make It Last Original Natural Finish | 3-In-1 Prime + Hydrate + Set. Up To 24 Hour Wear. Nourishing And Long-Wearing With A Natural Finish. Cruelty-Free
Units sold20K
MAYBELLINE
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$99.6K
Avg. price
$9.98
B004Y9GTOO
$9.98·★4.4·35.5K revsMAYBELLINE Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 110, 1 Count (Packaging May Vary)
Units sold10K
Trending Nyx Bare With Me Concealer Serum Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00JZ4V6V4 booked 6K units at $8.81, with ▼ 14.3% MoM change. On the growth side, B0BRQZYH2B leads positive momentum with ▲ 300.0% MoM growth on 800 units, with B07ZVXYB79 close behind at ▲ 75.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00JZ4V6V4
e.l.f. Poreless Face Primer, Skin-Smoothing Matte Makeup Base, Minimizes Pores & Fine Lines, Long-Lasting Foundation Primer with Tea Tree & Vitamins A & E, Vegan & Cruelty-Free
Price
$8.81
Rating
4.4
Reviews
20.1K
Latest month sales
B0BRQZYH2B
NYX PROFESSIONAL MAKEUP Bare With Me Concealer Serum, Up To 24Hr Hydration - Medium Vanilla
Price
$10.20
Rating
4.3
Reviews
617
Latest month sales
B07ZVXYB79
e.l.f. 16HR Camo Concealer, Full Coverage, Matte Finish Under-Eye & Blemish Corrector, Hydrating Formula, 16-Hour Crease-Resistant Wear, Deep Olive
Unlock to view ASIN details and product titles
Price
$7.00
Rating
4.3
Reviews
3.1K
Latest month sales
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