Nylabone Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nylabone sales on Amazon US totaled 141,600 units in July 2026 (▼ 5.0% vs. the prior month), generating an estimated $1,647,623 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.9% of unit volume and 60.4% of revenue, while a typical listing is priced at $14.37. The keyword itself pulled 24,899 Amazon queries over the same period (▲ 0.7% MoM).
Zooming out to the 12-month window ending July 2026, the nylabone Top 50 moved 1,634,000 units and $19,693,126 in cumulative sales — an average of 136,167 units and $1,641,094 per month. Monthly throughput topped out at 195,600 units in December 2025 and dipped to 74,500 in May 2026, leaving the latest reading 15.5% higher than August 2025.
Nylabone Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
141.6K
▼ 5.0% MoM
Monthly Revenue 2026/07
$1.6M
▼ 5.8% MoM
Top 10 Market Share 2026/07
69.9%
Nylabone Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nylabone listing on Amazon US in July 2026 is ASIN B00CPDWT2M (Brand: Benebone), which sold 30,000 units at $10.87 apiece — equal to 21.2% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 99,000 units and $994,670 in July 2026 — 69.9% of unit volume and 60.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nylabone' on Amazon
July 2026
Is 69.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00CPDWT2M
Benebone Wishbone Durable Dog Chew Toy for Aggressive Chewers, Real Bacon, Made in USA, Medium
30K
▲ 0.0%vs. prior month
$327.3K
latest month
12-month trend
B07FD8BMDX
Nylabone Healthy Edibles Puppy Dog Treats Variety Pack, 3 Count | Roast beef, turkey & apple, bacon flavor, natural puppy treats, made in USA, highly digestible, for x-small dogs up to 15 lbs
20K
▲ 0.0%vs. prior month
$86.6K
latest month
12-month trend
B0123LGP66
Nylabone Healthy Edibles Wild Dog Treats, Bison Flavor, Medium, 2 Count | Natural dog chew bones, made in USA, highly digestible dog chews, long lasting chews for medium dogs up to 35 lbs
10K
▲ 0.0%vs. prior month
$54.7K
latest month
12-month trend
B0DHG69418
Frienhund Tough Dog Toys for Aggressive Chewers 3 Pack, Indestructible Dog Toys for Large Dogs, Dog Chew Toys, Aggressive Chew Toys to Keep Them Busy, Dog Toy for 30-75lbs Medium/Large Breeds
10K
▲ 0.0%vs. prior month
$134.3K
latest month
12-month trend
B0052L9Q1Q
Nylabone Puppy Chew Teething Ring Bone Dog Toy, Chicken Flavor, X-Small | Soothing teething toys for puppies, puppy enrichment, & teething relief, freezable for added comfort, dogs up to 15 lbs
6K
▼ 14.3%vs. prior month
$23.9K
latest month
12-month trend
B09DJ6CD2B
Benebone Medium 4-Pack Dog Toys for Aggressive Chewers – Under 60 lbs | Durable, Multipack, Super Chewer, Made in USA, Dog Bones, Long-Lasting, A Size for Every Dog, Keeps Them Busy
6K
▲ 0.0%vs. prior month
$209.7K
latest month
12-month trend
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Best Nylabone Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nylabone is the best-performing nylabone brand in July 2026, moving 50,000 units across 6 ASINs for 50.5% of Top 10 volume. Benebone follows with 36,000 units (36.4%), ahead of Frienhund on 10,000 units (10.1%).
With 4 brands splitting the Top 10 and 97.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.29 to $22.91, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nylabone
6 ASINs in Top 10
50.5%
Units
50K
Revenue
$275.4K
Avg. price
$6.29
B07FD8BMDX
$4.33·★4.5·12.1K revsNylabone Healthy Edibles Puppy Dog Treats Variety Pack, 3 Count | Roast beef, turkey & apple, bacon flavor, natural puppy treats, made in USA, highly digestible, for x-small dogs up to 15 lbs
Units sold20KB0123LGP66
$5.47·★4.2·21.8K revsNylabone Healthy Edibles Wild Dog Treats, Bison Flavor, Medium, 2 Count | Natural dog chew bones, made in USA, highly digestible dog chews, long lasting chews for medium dogs up to 35 lbs
Units sold10KB0052L9Q1Q
$3.99·★4.1·14.4K revsNylabone Puppy Chew Teething Ring Bone Dog Toy, Chicken Flavor, X-Small | Soothing teething toys for puppies, puppy enrichment, & teething relief, freezable for added comfort, dogs up to 15 lbs
Units sold6KB000HCMRF2
$4.31·★4.4·5K revsNylabone Healthy Edibles Natural Dog Chews Long Lasting Roast Beef Flavor Treats for Dogs, Medium/Wolf (2 Count) | Natural dog chews, made in USA, highly digestible, vet recommended, long lasting, dog treats for medium dogs up to 35 lbs
Units sold5KB06XCXJ5D8
$9.97·★4.3·15K revsNylabone New Puppy Starter Kit, Puppy Teething Toys, 3 Pack, Blue | Teething toys for puppies, natural chew treat & toy set for small dogs up to 25 lbs, long lasting chicken & bacon flavor
Units sold5KB00JZIDFKK
$9.69·★4.5·70.2K revsNylabone Power Chew Original Bone Dog Chew Toys, Small, 3 Count | Peanut butter, chicken, and bacon flavor, durable dog toys for aggressive chewers, helps clean teeth, for dogs up to 25 lbs
Units sold4K
Benebone
2 ASINs in Top 10
36.4%
Units
36K
Revenue
$537K
Avg. price
$22.91
B00CPDWT2M
$10.87·★4.5·109.4K revsBenebone Wishbone Durable Dog Chew Toy for Aggressive Chewers, Real Bacon, Made in USA, Medium
Units sold30KB09DJ6CD2B
$34.95·★4.6·15.6K revsBenebone Medium 4-Pack Dog Toys for Aggressive Chewers – Under 60 lbs | Durable, Multipack, Super Chewer, Made in USA, Dog Bones, Long-Lasting, A Size for Every Dog, Keeps Them Busy
Units sold6K
Frienhund
1 ASIN in Top 10
10.1%
Units
10K
Revenue
$134.3K
Avg. price
$13.99
B0DHG69418
$13.99·★4.2·6.4K revsFrienhund Tough Dog Toys for Aggressive Chewers 3 Pack, Indestructible Dog Toys for Large Dogs, Dog Chew Toys, Aggressive Chew Toys to Keep Them Busy, Dog Toy for 30-75lbs Medium/Large Breeds
Units sold10K
Trending Nylabone Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FKT84ZF4 booked 3K units at $15.99, with ▼ 25.0% MoM change. On the growth side, B07SFKH6D8 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0DP26FG6Z close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FKT84ZF4
Kseroo 3-Pack Indestructible Dog Chew Toys for Aggressive Chewers,25-100lbs | Bacon Flavored Rock-Hard Solid Nylon Dog Bones for Medium & Large Breeds, Keeps Them Busy, Dental Textured, Long Lasting - XL
Price
$15.99
Rating
4.4
Reviews
872
Latest month sales
B07SFKH6D8
Nylabone Power Chew Customer Favorites Dog Chew Toys, 3 Count, Large | Flavor Medley, peanut butter, and beef flavor, durable dog toys for aggressive chewers, for large breeds up to 50 lbs
Price
$23.39
Rating
4.6
Reviews
6.4K
Latest month sales
B0DP26FG6Z
Nylabone Beef Broth Bones for Dogs, 60 Count, 2.6 Lbs
Unlock to view ASIN details and product titles
Price
$24.95
Rating
4.7
Reviews
529
Latest month sales
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