Dog Birthday Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dog Birthday sales on Amazon US totaled 171,800 units in July 2026 (▼ 4.6% vs. the prior month), generating an estimated $1,814,621 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.4% of unit volume and 63.0% of revenue, while a typical listing is priced at $11.24. The keyword itself pulled 46,266 Amazon queries over the same period (▲ 8.5% MoM).
Zooming out to the 12-month window ending July 2026, the dog birthday Top 50 moved 2,021,400 units and $21,554,640 in cumulative sales — an average of 168,450 units and $1,796,220 per month. Monthly throughput topped out at 309,350 units in December 2025 and dipped to 99,300 in May 2026, leaving the latest reading 20.4% higher than August 2025.
Dog Birthday Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
171.8K
▼ 4.6% MoM
Monthly Revenue 2026/07
$1.8M
▼ 3.1% MoM
Top 10 Market Share 2026/07
63.4%
Dog Birthday Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dog birthday listing on Amazon US in July 2026 is ASIN B00CPDWT2M (Brand: Benebone), which sold 30,000 units at $10.87 apiece — equal to 17.5% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 109,000 units and $1,142,580 in July 2026 — 63.4% of unit volume and 63.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dog Birthday' on Amazon
July 2026
Is 63.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00CPDWT2M
Benebone Wishbone Durable Dog Chew Toy for Aggressive Chewers, Real Bacon, Made in USA, Medium | Durable, Super Chewer, Made in USA, Dog Bones, Long-Lasting, A Size for Every Dog, Keeps Them Busy
30K
▲ 0.0%vs. prior month
$327.3K
latest month
12-month trend
B0085YZGX4
HEALTHFULS Real Dried Sweet Potato Slices, Grain Free Dog Treats, 16 oz | Real Dried Sweet Potatoes, Limited Ingredients, Natural Sweet Flavor, Delicious Treat, No Artificial Flavors, For All Breeds
10K
▼ 50.0%vs. prior month
$89.8K
latest month
12-month trend
B0CTHM86NC
Milk-Bone Dunkin’ Vanilla Glaze Flavor Dog Biscuits, 8 Oz. | Vanilla glaze flavor with other natural flavors, Donut-inspired dog treats
10K
▲ 0.0%vs. prior month
$35.6K
latest month
12-month trend
B010IU5B78
Good 'n' Fun Kabobs Long-Lasting Dog Treat Made With Real Protein, 18 Count | Premium Chicken, Pork and Beef Hide Chew, Supports Dental Health and Mental Stimulation, For Adult Dogs
10K
▲ 0.0%vs. prior month
$101.5K
latest month
12-month trend
B09BBL8T4Z
Best Pet Supplies Interactive Squeaky Dog Toy - Crinkle Duck, Blue | Stuffing Free Body, Soft, Squeaks & Crinkles, No Mess, Perfect for Moderate Chewers, Toss and Fetch Play
10K
▲ 11.1%vs. prior month
$59.9K
latest month
12-month trend
B09XXPCB4T
PETSTA Dog Puzzle Toys, Treat Dispensing Dog Enrichment Toys for IQ Training and Brain Stimulation, Interactive Mentally Stimulating Toys as Gifts for Puppies, Cats, Dogs
10K
▲ 0.0%vs. prior month
$130.9K
latest month
12-month trend
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Best Dog Birthday Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Benebone is the best-performing dog birthday brand in July 2026, moving 30,000 units across 1 ASIN for 27.5% of Top 10 volume. WOOF follows with 12,000 units (11.0%), ahead of HEALTHFULS on 10,000 units (9.2%).
Volume is spread across 9 brands, with the top three holding 47.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.98 to $17.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Benebone
1 ASIN in Top 10
27.5%
Units
30K
Revenue
$327.3K
Avg. price
$10.87
B00CPDWT2M
$10.87·★4.5·109.3K revsBenebone Wishbone Durable Dog Chew Toy for Aggressive Chewers, Real Bacon, Made in USA, Medium | Durable, Super Chewer, Made in USA, Dog Bones, Long-Lasting, A Size for Every Dog, Keeps Them Busy
Units sold30K
WOOF
2 ASINs in Top 10
11.0%
Units
12K
Revenue
$209.9K
Avg. price
$17.49
B0F1382SHF
$14.99·★4.6·864 revsWOOF Pupsicle Birthday Refill Pops Dog Treats, Large | Fits large Pupsicle, pre-made birthday treats, naturally sweet, cake flavor, long-lasting enrichment, shelf stable
Units sold6KB0F19ZT36X
$19.99·★4.1·8.5K revsWOOF Pupsicle Interactive Dog Ball Toy for Dogs Large 25-75 lbs - Pink | Long-lasting enrichment toy for medium/large dogs, easy-fill design, low-mess play, made of natural rubber, easy to clean
Units sold6K
HEALTHFULS
1 ASIN in Top 10
9.2%
Units
10K
Revenue
$89.8K
Avg. price
$8.98
B0085YZGX4
$8.98·★4.4·3.3K revsHEALTHFULS Real Dried Sweet Potato Slices, Grain Free Dog Treats, 16 oz | Real Dried Sweet Potatoes, Limited Ingredients, Natural Sweet Flavor, Delicious Treat, No Artificial Flavors, For All Breeds
Units sold10K
Trending Dog Birthday Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F19ZT36X booked 6K units at $19.99, with ▲ 0.0% MoM change. On the growth side, B0B1LVKG8D leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B0BKH23JXC close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F19ZT36X
WOOF Pupsicle Interactive Dog Ball Toy for Dogs Large 25-75 lbs - Pink | Long-lasting enrichment toy for medium/large dogs, easy-fill design, low-mess play, made of natural rubber, easy to clean
Price
$19.99
Rating
4.1
Reviews
8.5K
Latest month sales
B0B1LVKG8D
Fuufome Octopus Squeaky Dog Toys for Puppy, Small and Medium Large Breed | Tough Soft Fabric, Interactive Daily Companionship, Tug of War Doggie Toy, Training Reward, Birthday Gift
Price
$9.99
Rating
4.3
Reviews
9.3K
Latest month sales
B0BKH23JXC
Multipet Lamb Chop Dog Plush Toy w/Birthday Hat - Squeaky Toy for All Dogs - Soft Plush - Stuffed Animal Dog Toys for Playing - Cute Birthday Toy (10.5”, Pink Hat, 5 Squeakers)
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.5
Reviews
81.7K
Latest month sales
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