Nutro Dog Food Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nutro Dog Food sales on Amazon US totaled 376,000 units in July 2026 (▼ 11.1% vs. the prior month), generating an estimated $10,672,710 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.9% of unit volume and 47.4% of revenue, while a typical listing is priced at $35.18. The keyword itself pulled 15,958 Amazon queries over the same period (▼ 4.1% MoM).
Zooming out to the 12-month window ending July 2026, the nutro dog food Top 50 moved 4,295,550 units and $126,596,569 in cumulative sales — an average of 357,963 units and $10,549,714 per month. Monthly throughput topped out at 422,800 units in June 2026 and dipped to 241,900 in May 2026, leaving the latest reading 11.0% higher than August 2025.
Nutro Dog Food Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
376K
▼ 11.1% MoM
Monthly Revenue 2026/07
$10.7M
▼ 14.8% MoM
Top 10 Market Share 2026/07
55.9%
Nutro Dog Food Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nutro dog food listing on Amazon US in July 2026 is ASIN B08P2D95G8 (Brand: Pur Luv), which sold 60,000 units at $14.09 apiece — equal to 16.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 210,000 units and $5,058,800 in July 2026 — 55.9% of unit volume and 47.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nutro Dog Food' on Amazon
July 2026
Is 55.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08P2D95G8
Pur Luv Chicken Jerky Dog Treats, Made with 100% Real Chicken Breast, 16 Ounces, Healthy, Easily Digestible, Long-Lasting, High Protein, Satisfies Dog's Urge to Chew
60K
▲ 20.0%vs. prior month
$718.8K
latest month
12-month trend
B006HKA6II
Milk-Bone Soft & Chewy Dog Treats, 25 Oz. Canister | Made with real beef & filet mignon, tender dog treats, easy to chew, for dogs of all ages and sizes
30K
▲ 0.0%vs. prior month
$434.1K
latest month
12-month trend
B07BVL8TQF
GOOD 'N' FUN Kabobs Long-Lasting Dog Treat Made With Real Protein, 24 oz | Premium Chicken, Pork and Beef Hide Chew, Supports Dental Health and Mental Stimulation, For Adult Dogs
30K
▲ 0.0%vs. prior month
$535.2K
latest month
12-month trend
B006W6YHYQ
Greenies Teenie Original Natural Dental Dog Treats, Chicken, 130 Count | Vet-recommended, cleaner teeth after 28 days, cleans to gumline, for dogs 5-15 lbs, original chicken flavor
20K
▼ 60.0%vs. prior month
$646.2K
latest month
12-month trend
B009IOCCD2
Purina ONE Lamb and Rice Dry Dog Food, 31.1 lb Bag | Natural recipe with real lamb as the first ingredient, and a microbiome balance with prebiotic fiber for gut & immune support
20K
▲ 0.0%vs. prior month
$968K
latest month
12-month trend
B0002DQUDG
Pork Chomps Roasted Pork Skin Dog Chew 6in Twists 15ct | Low-fat, rawhide-free chew alternative; 999% digestible pork skin
10K
▲ 0.0%vs. prior month
$139.7K
latest month
12-month trend
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Best Nutro Dog Food Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pur Luv is the best-performing nutro dog food brand in July 2026, moving 60,000 units across 1 ASIN for 28.6% of Top 10 volume. Milk-Bone follows with 30,000 units (14.3%), ahead of GOOD 'N' FUN on 30,000 units (14.3%).
Volume is spread across 10 brands, with the top three holding 57.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.09 to $17.84, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pur Luv
1 ASIN in Top 10
28.6%
Units
60K
Revenue
$718.8K
Avg. price
$14.09
B08P2D95G8
$14.09·★4.6·13.6K revsPur Luv Chicken Jerky Dog Treats, Made with 100% Real Chicken Breast, 16 Ounces, Healthy, Easily Digestible, Long-Lasting, High Protein, Satisfies Dog's Urge to Chew
Units sold60K
Milk-Bone
1 ASIN in Top 10
14.3%
Units
30K
Revenue
$434.1K
Avg. price
$14.18
B006HKA6II
$14.18·★4.7·34.9K revsMilk-Bone Soft & Chewy Dog Treats, 25 Oz. Canister | Made with real beef & filet mignon, tender dog treats, easy to chew, for dogs of all ages and sizes
Units sold30K
GOOD 'N' FUN
1 ASIN in Top 10
14.3%
Units
30K
Revenue
$535.2K
Avg. price
$17.84
B07BVL8TQF
$17.84·★4.7·59.6K revsGOOD 'N' FUN Kabobs Long-Lasting Dog Treat Made With Real Protein, 24 oz | Premium Chicken, Pork and Beef Hide Chew, Supports Dental Health and Mental Stimulation, For Adult Dogs
Units sold30K
Trending Nutro Dog Food Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B01MTCOI2A leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0FWQHLMBR close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01MTCOI2A
Nutro Natural Choice Senior Small Breed Dry Dog Food, Chicken, 5 lb | Chicken first ingredient, beet pulp prebiotic, omega-3 & omega-6, Vitamin E & Selenium antioxidants, supports bones, skin
Price
$14.78
Rating
4.7
Reviews
6.7K
Latest month sales
B0FWQHLMBR
Nutrish Small Breed Dry Dog Food with Chicken, 5 lb. Bag (Rachael Ray) | Suitable for Small Adult Dogs, Veterinarian Reviewed Formula, Made with No Artificial Flavors
Price
$9.97
Rating
4.7
Reviews
813
Latest month sales
B0FWPGVSNQ
Nutrish Dry Dog Food, Beef, Pea & Brown Rice, 13 lb. Bag (Rachael Ray) | Complete & Balanced Nutrition for Adult Dogs, No Artificial Flavors, Veterinarian Reviewed Formula
Unlock to view ASIN details and product titles
Price
$17.84
Rating
4.6
Reviews
83
Latest month sales
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