Nutramigen Formula Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nutramigen Formula sales on Amazon US totaled 105,600 units in July 2026 (▼ 6.1% vs. the prior month), generating an estimated $5,293,671 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.4% of unit volume and 53.2% of revenue, while a typical listing is priced at $67.59. The keyword itself pulled 20,315 Amazon queries over the same period (▼ 10.4% MoM).
Zooming out to the 12-month window ending July 2026, the nutramigen formula Top 50 moved 1,104,150 units and $59,240,912 in cumulative sales — an average of 92,013 units and $4,936,743 per month. Monthly throughput topped out at 112,500 units in June 2026 and dipped to 72,650 in May 2026, leaving the latest reading 19.8% higher than August 2025.
Nutramigen Formula Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
105.6K
▼ 6.1% MoM
Monthly Revenue 2026/07
$5.3M
▼ 20.2% MoM
Top 10 Market Share 2026/07
64.4%
Nutramigen Formula Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nutramigen formula listing on Amazon US in July 2026 is ASIN B09DTGC3MC (Brand: Similac), which sold 20,000 units at $9.88 apiece — equal to 18.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 68,000 units and $2,818,260 in July 2026 — 64.4% of unit volume and 53.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nutramigen Formula' on Amazon
July 2026
Is 64.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09DTGC3MC
Similac 360 Total Care Ready-to-Feed Baby Formula | 5 HMO Prebiotic Blend, Infant Formula to Support Baby’s Immune System, Brain Development & Digestive Health, 2-fl-oz, 12 pack
20K
▲ 100.0%vs. prior month
$197.6K
latest month
12-month trend
B0DCLL5XLB
Bubs Whole Goat Milk Infant Formula for 0-12 Months, Non-GMO Milk, 20 oz | Goat Milk-Based Powder with Iron, DHA, ARA, Prebiotics & Essential Nutrients to Support Gentle Digestion
10K
▲ 0.0%vs. prior month
$299.4K
latest month
12-month trend
B09F5X1JVR
Similac 360 Total Care Baby Formula Powder, Exclusive 5 Prebiotic Blend | Infant Formula Designed to Support Baby’s Immune System, Brain Development & Digestive Health, in 36 oz Value-Size Can, 3 pk
8K
▼ 20.0%vs. prior month
$1.4M
latest month
12-month trend
B08B2QD558
Happy Baby Clearly Crafted, Stage 2, Fruit & Veggie Variety Pack, 4oz (10) | USDA Organic & Vegan Baby Food, Full Serving of Veggies, Gluten-free, Clear Pouch Shows Real Ingredients Inside, Non-GMO
8K
▼ 20.0%vs. prior month
$189.5K
latest month
12-month trend
B0B2KTYW3F
Dr. Brown's Formula Mixing Pitcher, Black, 1-Pack
6K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B0CLXZJK1M
Kabrita Goat Milk Infant Formula Powder, Gentle Digestion, Non-GMO, 28 oz | Gentle Alternative to Cow's Milk, with Iron, DHA, ARA & Prebiotics, for Infants 0–12 Months
4K
▲ 0.0%vs. prior month
$183K
latest month
12-month trend
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Best Nutramigen Formula Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Similac is the best-performing nutramigen formula brand in July 2026, moving 31,000 units across 3 ASINs for 45.6% of Top 10 volume. Bubs follows with 13,000 units (19.1%), ahead of Happy Baby on 8,000 units (11.8%).
With 7 brands splitting the Top 10 and 76.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $24.31 to $81.41, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Similac
3 ASINs in Top 10
45.6%
Units
31K
Revenue
$1.8M
Avg. price
$81.41
B09DTGC3MC
$9.88·★4.8·7.3K revsSimilac 360 Total Care Ready-to-Feed Baby Formula | 5 HMO Prebiotic Blend, Infant Formula to Support Baby’s Immune System, Brain Development & Digestive Health, 2-fl-oz, 12 pack
Units sold20KB09F5X1JVR
$170.84·★4.8·1.4K revsSimilac 360 Total Care Baby Formula Powder, Exclusive 5 Prebiotic Blend | Infant Formula Designed to Support Baby’s Immune System, Brain Development & Digestive Health, in 36 oz Value-Size Can, 3 pk
Units sold8KB000ARWL4G
$63.52·★4.7·6.2K revsSimilac Alimentum With 2'-FL HMO, Hypoallergenic Ready-to-Feed Baby Formula | Infant formula for babies with food allergies & colic due to protein sensitivity, in 8-fl-oz can, 24 pack
Units sold3K
Bubs
2 ASINs in Top 10
19.1%
Units
13K
Revenue
$370.8K
Avg. price
$31.49
B0DCLL5XLB
$32.69·★4.6·2.3K revsBubs Whole Goat Milk Infant Formula for 0-12 Months, Non-GMO Milk, 20 oz | Goat Milk-Based Powder with Iron, DHA, ARA, Prebiotics & Essential Nutrients to Support Gentle Digestion
Units sold10KB0DCLC2LT8
$30.29·★4.6·2.3K revsBubs Whole Goat Milk Toddler Nutritional Drink for 12-36 Months, 20 oz | Goat Milk-Based Powder with Iron, DHA, ARA, Prebiotics & Essential Nutrients to Support Gentle Digestion, with Non-GMO Milk
Units sold3K
Happy Baby
1 ASIN in Top 10
11.8%
Units
8K
Revenue
$189.5K
Avg. price
$24.31
B08B2QD558
$24.31·★4.7·3.9K revsHappy Baby Clearly Crafted, Stage 2, Fruit & Veggie Variety Pack, 4oz (10) | USDA Organic & Vegan Baby Food, Full Serving of Veggies, Gluten-free, Clear Pouch Shows Real Ingredients Inside, Non-GMO
Units sold8K
Trending Nutramigen Formula Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0711YMPBB booked 3K units at $29.95, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0711YMPBB
Gelmix Infant Thickener for Breast Milk & Formula, 4.4 oz Jar
Price
$29.95
Rating
4.4
Reviews
2.6K
Latest month sales
B000ARWL4G
Similac Alimentum With 2'-FL HMO, Hypoallergenic Ready-to-Feed Baby Formula | Infant formula for babies with food allergies & colic due to protein sensitivity, in 8-fl-oz can, 24 pack
Price
$63.52
Rating
4.7
Reviews
6.2K
Latest month sales
B0DCLC2LT8
Bubs Whole Goat Milk Toddler Nutritional Drink for 12-36 Months, 20 oz | Goat Milk-Based Powder with Iron, DHA, ARA, Prebiotics & Essential Nutrients to Support Gentle Digestion, with Non-GMO Milk
Unlock to view ASIN details and product titles
Price
$30.29
Rating
4.6
Reviews
2.3K
Latest month sales
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