Plum Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Fresh Produce (Brands May Vary) is the best-performing plum brand in July 2026, moving 700,000 units across 7 ASINs for 70.0% of Top 10 volume. Fresh Kampo follows with 100,000 units (10.0%), ahead of Wonderful on 100,000 units (10.0%).

With 4 brands splitting the Top 10 and 90.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.55 to $3.99, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07FZJH2KC leads positive momentum with ▲ 1900.0% MoM growth on 2K units, with B0050PRL6Q close behind at ▲ 328.6% MoM on 30K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.