Nuora Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nuora sales on Amazon US totaled 440,600 units in July 2026 (▼ 10.2% vs. the prior month), generating an estimated $12,316,090 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 81.7% of unit volume and 78.0% of revenue, while a typical listing is priced at $26.72. The keyword itself pulled 64,094 Amazon queries over the same period (▼ 0.6% MoM).
Zooming out to the 12-month window ending July 2026, the nuora Top 50 moved 5,121,300 units and $139,356,438 in cumulative sales — an average of 426,775 units and $11,613,036 per month. Monthly throughput topped out at 504,300 units in March 2026 and dipped to 282,050 in May 2026, leaving the latest reading 8.0% higher than August 2025.
Nuora Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
440.6K
▼ 10.2% MoM
Monthly Revenue 2026/07
$12.3M
▼ 9.9% MoM
Top 10 Market Share 2026/07
81.7%
Nuora Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nuora listing on Amazon US in July 2026 is ASIN B0D5FZGY8W (Brand: O Positiv), which sold 100,000 units at $28.97 apiece — equal to 22.7% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 360,000 units and $9,603,100 in July 2026 — 81.7% of unit volume and 78.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nuora' on Amazon
July 2026
Is 81.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D5FZGY8W
URO Vaginal Probiotics for Odor, Flora & pH Balance – 30-Day Supply
100K
▲ 0.0%vs. prior month
$2.9M
latest month
12-month trend
B079H53D2B
Physician's CHOICE Probiotics 60 Billion CFU - 10 Strains + Organic Prebiotics - Immune, Digestive & Gut Health - Supports Occasional Constipation, Diarrhea, Gas & Bloating - for Women & Men - 30ct
80K
▼ 20.0%vs. prior month
$1.9M
latest month
12-month trend
B0FZC2FVKW
Resilia Oil Of Oregano Softgels with Black Seed Oil - 60 Softgels | Non-GMO, Gluten-Free and Soy-Free
70K
▼ 12.5%vs. prior month
$2.1M
latest month
12-month trend
B0BSMJJX3K
Lemme Purr Vaginal Probiotic Gummies for Women, 30-Day Supply | Balanced pH, Healthy Odor, Yeast Balance & Flora Support + Vitamin C for Immune Health - Tasty Pineapple
30K
▲ 0.0%vs. prior month
$899.1K
latest month
12-month trend
B07GPFB6FJ
Amazon Brand - Solimo Prebiotic & Probiotic Gummies, 2 Billion CFU, Blue Raspberry, 50 Count (2 per Serving)
20K
▲ 0.0%vs. prior month
$172.6K
latest month
12-month trend
B0CR4DNM6M
Vital Source Nutrition Vaginal Probiotic Gummies for Women - pH Balance and Immune Defense, Support Healthy Odor and Vaginal Flora - Vegan, Gluten-Free - Hawaiian Pineapple - 60 Gummies - 30 Servings
20K
▲ 0.0%vs. prior month
$599.8K
latest month
12-month trend
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Best Nuora Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
O Positiv is the best-performing nuora brand in July 2026, moving 100,000 units across 1 ASIN for 27.8% of Top 10 volume. Physician's CHOICE follows with 80,000 units (22.2%), ahead of Resilia Oil Of Oregano on 70,000 units (19.4%).
With 10 brands splitting the Top 10 and 69.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $21.35 to $29.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
O Positiv
1 ASIN in Top 10
27.8%
Units
100K
Revenue
$2.9M
Avg. price
$28.97
B0D5FZGY8W
$28.97·★4.6·37.6K revsURO Vaginal Probiotics for Odor, Flora & pH Balance – 30-Day Supply
Units sold100K
Physician's CHOICE
1 ASIN in Top 10
22.2%
Units
80K
Revenue
$1.9M
Avg. price
$21.35
B079H53D2B
$21.35·★4.6·144.2K revsPhysician's CHOICE Probiotics 60 Billion CFU - 10 Strains + Organic Prebiotics - Immune, Digestive & Gut Health - Supports Occasional Constipation, Diarrhea, Gas & Bloating - for Women & Men - 30ct
Units sold80K
Resilia Oil Of Oregano
1 ASIN in Top 10
19.4%
Units
70K
Revenue
$2.1M
Avg. price
$29.99
B0FZC2FVKW
$29.99·★4.3·13.3K revsResilia Oil Of Oregano Softgels with Black Seed Oil - 60 Softgels | Non-GMO, Gluten-Free and Soy-Free
Units sold70K
Trending Nuora Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B092CS29NR booked 10K units at $14.99, with ▲ 0.0% MoM change. On the growth side, B0FPF9XBHY leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0FBKPFGYS close behind at ▲ 75.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B092CS29NR
OLLY Happy Hoo-Ha Capsule, Vaginal Probiotics for Women - 25 Count
Price
$14.99
Rating
4.4
Reviews
9.1K
Latest month sales
B0FPF9XBHY
Vitalibre Pineapple + Probiotic, 300 mg, 25 Billion CFUs, 13 Strains, Natural Vitamin C, Powerful Antioxidants, for Immunity, Vaginal, Gut Health, 30 Vegan Capsules, Non GMO
Price
$9.99
Rating
4.1
Reviews
75
Latest month sales
B0FBKPFGYS
Clean Nutra Wormwood Black Walnut Pumpkin Seed Clove Oil Celery Garlic Grape Papaya Neem Diatomaceous Earth Womens Probiotic Gut Health Cleanse Detox Oregano Olive Turmeric Supplement Vegan Capsules
Unlock to view ASIN details and product titles
Price
$29.95
Rating
4.5
Reviews
985
Latest month sales
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