North Face Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

North Face sales on Amazon US totaled 52,400 units in July 2026 (▲ 211.9% vs. the prior month), generating an estimated $4,611,062 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 76.3% of unit volume and 76.2% of revenue, while a typical listing is priced at $83.54. The keyword itself pulled 45,353 Amazon queries over the same period (▼ 27.5% MoM).

Zooming out to the 12-month window ending July 2026, the north face Top 50 moved 255,150 units and $21,340,569 in cumulative sales — an average of 21,263 units and $1,778,381 per month. Monthly throughput topped out at 83,950 units in August 2025 and dipped to 5,150 in May 2026, leaving the latest reading 37.6% lower than August 2025.

255.2KTotal units sold · Last 12 months
$21.3MTotal revenue · Last 12 months
45.4K▼ 27.5% MoM
Monthly search volume
$83.54Avg. price · July 2026

North Face Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales84K
Revenue$6.9M

2025/09

Sales17.1K
Revenue$1.5M

2025/10

Sales11.4K
Revenue$961.9K

2025/11

Sales15.8K
Revenue$1.3M

2025/12

Sales21.8K
Revenue$1.7M

2026/01

Sales8.4K
Revenue$699.5K

2026/02

Sales8.7K
Revenue$739.5K

2026/03

Sales7K
Revenue$591.7K

2026/04

Sales6.6K
Revenue$581.7K

2026/05

Sales5.2K
Revenue$436.5K

2026/06

Sales16.8K
Revenue$1.4M
52.4K

2026/07

Sales52.4K
Revenue$4.6M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

52.4K

▲ 211.9% MoM

Monthly Revenue 2026/07

$4.6M

▲ 222.9% MoM

Top 10 Market Share 2026/07

76.3%

See the Top 10 ASINs driving 76.3% of sales

North Face Market Share & Sales Concentration on Amazon US — July 2026

The most-sold north face listing on Amazon US in July 2026 is ASIN B0CN9RF531 (Brand: The North Face), which sold 7,000 units at $90.00 apiece — equal to 13.4% of every unit tracked in this report.

The Top 10 ASINs account for 40,000 units and $3,514,680 in July 2026 — 76.3% of unit volume and 76.2% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'North Face' on Amazon

July 2026
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76.3% Volume Share 40K units sold
76.2% Revenue Share $3.5M estimated
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Top 5 Volume Share breakdown

B0CN9RF531 13.4%
B0CN9SD8JF 13.4%
B0CN9TGT14 11.5%
B0CDCMMTY4 11.5%
B0CN9SC61B 9.5%
Others 40.8%
#1
The North Face Women's Jester Everyday Backpack, Blk-NPF, OSFA | Commuter Travel Bag, Laptop Sleeve, Water-Repellent

B0CN9RF531

The North Face Women's Jester Everyday Backpack, Blk-NPF, OSFA | Commuter Travel Bag, Laptop Sleeve, Water-Repellent

$90.00· 4.7·15.5K reviews
Monthly Sales

7K

▲ 250.0%

vs. prior month

Revenue

$553.4K

latest month

Monthly Trend

12-month trend

#2
The North Face Borealis Commuter Laptop Backpack, Blk/Blk-NPF, OSFA | Water Repellent, Laptop Sleeve, Large Main Compartment

B0CN9SD8JF

The North Face Borealis Commuter Laptop Backpack, Blk/Blk-NPF, OSFA | Water Repellent, Laptop Sleeve, Large Main Compartment

$115.00· 4.7·14.7K reviews
Monthly Sales

7K

▲ 250.0%

vs. prior month

Revenue

$719.3K

latest month

Monthly Trend

12-month trend

#3
The North Face Jester Everyday Laptop Backpack, TNF Black-NPF, One Size

B0CN9TGT14

The North Face Jester Everyday Laptop Backpack, TNF Black-NPF, One Size

$71.48· 4.6·2.4K reviews
Monthly Sales

6K

▲ 500.0%

vs. prior month

Revenue

$432.4K

latest month

Monthly Trend

12-month trend

#4
The North Face Women's Jester Luxe Everyday Laptop Backpack, TNF Black/Burnt Coral Metallic, One Size

B0CDCMMTY4

The North Face Women's Jester Luxe Everyday Laptop Backpack, TNF Black/Burnt Coral Metallic, One Size

$100.00· 4.7·1.5K reviews
Monthly Sales

6K

▲ 500.0%

vs. prior month

Revenue

$596.1K

latest month

Monthly Trend

12-month trend

#5
The North Face Women's Jester Everyday Backpack, Pnk Moss, One Size

B0CN9SC61B

The North Face Women's Jester Everyday Backpack, Pnk Moss, One Size

$88.20· 4.7·15.5K reviews
Monthly Sales

5K

▲ 400.0%

vs. prior month

Revenue

$400.6K

latest month

Monthly Trend

12-month trend

#6
The North Face Vault Everyday Laptop Backpack, TNF Black-NPF, One Size

B0CN9TLR5K

The North Face Vault Everyday Laptop Backpack, TNF Black-NPF, One Size

$70.00· 4.7·4.3K reviews
Monthly Sales

2K

▲ 100.0%

vs. prior month

Revenue

$139.1K

latest month

Monthly Trend

12-month trend

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