Nootropic Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nootropic sales on Amazon US totaled 222,900 units in July 2026 (▼ 8.3% vs. the prior month), generating an estimated $8,654,885 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.5% of unit volume and 53.3% of revenue, while a typical listing is priced at $37.60. The keyword itself pulled 16,051 Amazon queries over the same period (▲ 6.9% MoM).
Zooming out to the 12-month window ending July 2026, the nootropic Top 50 moved 2,860,800 units and $109,914,797 in cumulative sales — an average of 238,400 units and $9,159,566 per month. Monthly throughput topped out at 272,700 units in November 2025 and dipped to 152,900 in May 2026, leaving the latest reading 7.0% lower than August 2025.
Nootropic Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
222.9K
▼ 8.3% MoM
Monthly Revenue 2026/07
$8.7M
▼ 8.1% MoM
Top 10 Market Share 2026/07
48.5%
Nootropic Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nootropic listing on Amazon US in July 2026 is ASIN B07PBZRDJN (Brand: NEURIVA), which sold 20,000 units at $39.97 apiece — equal to 9.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 108,000 units and $4,616,600 in July 2026 — 48.5% of unit volume and 53.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nootropic' on Amazon
July 2026
Is 48.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07PBZRDJN
NEURIVA Plus Brain Supplements for Memory and Focus, Clinically Tested Nootropics Neurofactor and Phosphatidylserine, with Vitamin B12, Vitamin B6 and Folic Acid, 30 Count Capsules
20K
▲ 0.0%vs. prior month
$792K
latest month
12-month trend
B0CD32WPZV
Neuro Energy & Focus Gum, Peppermint, 90 Count | 40mg Natural Caffeine Gum, 60mg L-Theanine, Vitamin B6 + B12, Sugar Free, Vegan, Clean Nootropic Energy & Focus Supplement
10K
▲ 0.0%vs. prior month
$308.7K
latest month
12-month trend
B0FSG4V4H8
Ultra Focus Pouches (Variety Pack, 3 Cans) Nicotine and Caffeine Free | Nootropic, Enfinity Paraxanthine, Vitamin B6 + B12, L-Theanine, Alpha-GPC, Ginseng, Plant-Based Energy Pouches
10K
▲ 0.0%vs. prior month
$373.7K
latest month
12-month trend
B078PRNLKW
RediMind Natural Cognitive Support and Brain Supplement, Vegan, Gluten-Free | Sharpens Memory, Focus, Concentration, and Recall While Promoting Mental Clarity and Cognitive Function, 30-Day Supply
10K
▲ 0.0%vs. prior month
$399.5K
latest month
12-month trend
B078SZX3ML
Real Mushrooms Lions Mane Mushroom Cognition (120 Capsules) Lions Mane Mushroom Powder Extract Capsules | Brain Supplement, Brain Vitamins, Focus Supplement
10K
▲ 0.0%vs. prior month
$349.5K
latest month
12-month trend
B07PM8X5CG
Organic Lion's Mane Mushroom 1,000mg, Memory + Focus Support, 120 Capsules | Supplement for Brain, Gut, and Heart Health, Grown in USA, Nerve Healthy (NGF) + Immune System Support, 3rd-Party Tested
10K
▲ 0.0%vs. prior month
$201.8K
latest month
12-month trend
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Best Nootropic Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
NEURIVA is the best-performing nootropic brand in July 2026, moving 38,000 units across 3 ASINs for 35.2% of Top 10 volume. Neuro follows with 10,000 units (9.3%), ahead of Ultra Pouches on 10,000 units (9.3%).
Volume is spread across 8 brands, with the top three holding 53.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $30.99 to $55.04, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
NEURIVA
3 ASINs in Top 10
35.2%
Units
38K
Revenue
$1.7M
Avg. price
$55.04
B07PBZRDJN
$39.97·★4.3·34.3K revsNEURIVA Plus Brain Supplements for Memory and Focus, Clinically Tested Nootropics Neurofactor and Phosphatidylserine, with Vitamin B12, Vitamin B6 and Folic Acid, 30 Count Capsules
Units sold20KB0BXTN1V7F
$65.15·★4.4·8K revsNEURIVA Ultra Brain Supplements for Memory and Focus, Phosphatidylserine, Cognivive, Neurofactor, Folic Acid, Vitamin B12 & Vitamin B6, 60 Count Capsules
Units sold10KB0DWGHDFN4
$60.00·★4.4·3.2K revsNEURIVA Memory 3D Brain Supplements for Memory and Focus, Vitamin B12 & B6, Folic Acid, 50 Count Capsules
Units sold8K
Neuro
1 ASIN in Top 10
9.3%
Units
10K
Revenue
$308.7K
Avg. price
$30.99
B0CD32WPZV
$30.99·★4.2·17.8K revsNeuro Energy & Focus Gum, Peppermint, 90 Count | 40mg Natural Caffeine Gum, 60mg L-Theanine, Vitamin B6 + B12, Sugar Free, Vegan, Clean Nootropic Energy & Focus Supplement
Units sold10K
Ultra Pouches
1 ASIN in Top 10
9.3%
Units
10K
Revenue
$373.7K
Avg. price
$38.00
B0FSG4V4H8
$38.00·★3.4·688 revsUltra Focus Pouches (Variety Pack, 3 Cans) Nicotine and Caffeine Free | Nootropic, Enfinity Paraxanthine, Vitamin B6 + B12, L-Theanine, Alpha-GPC, Ginseng, Plant-Based Energy Pouches
Units sold10K
Trending Nootropic Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DWGHDFN4 booked 8K units at $60.00, with ▲ 0.0% MoM change. On the growth side, B088GQDV76 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0DP81Q4PH close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DWGHDFN4
NEURIVA Memory 3D Brain Supplements for Memory and Focus, Vitamin B12 & B6, Folic Acid, 50 Count Capsules
Price
$60.00
Rating
4.4
Reviews
3.2K
Latest month sales
B088GQDV76
Nootropics Depot Tongkat Ali Extract Capsules | 200mg | 60 Count | 2% Eurycomanone By HPTLC | Eurycoma longifolia Root Extract
Price
$21.99
Rating
4.2
Reviews
1K
Latest month sales
B0DP81Q4PH
ONNIT Alpha Brain Nootropic Brain Supplement for Focus & Memory, 60 Count | IGEN Non-GMO Tested; L-Theanine, Alpha GPC & Vitamin B6; brain supplement for memory, focus & mental clarity, men & women
Unlock to view ASIN details and product titles
Price
$57.95
Rating
4.1
Reviews
73K
Latest month sales
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