Non Toxic Dish Soap Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Non Toxic Dish Soap sales on Amazon US totaled 463,050 units in July 2026 (▼ 15.4% vs. the prior month), generating an estimated $5,465,684 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.8% of unit volume and 59.8% of revenue, while a typical listing is priced at $11.85. The keyword itself pulled 20,374 Amazon queries over the same period (▲ 5.7% MoM).
Zooming out to the 12-month window ending July 2026, the non toxic dish soap Top 50 moved 4,764,250 units and $62,886,247 in cumulative sales — an average of 397,021 units and $5,240,521 per month. Monthly throughput topped out at 547,400 units in June 2026 and dipped to 248,000 in May 2026, leaving the latest reading 32.6% higher than August 2025.
Non Toxic Dish Soap Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
463.1K
▼ 15.4% MoM
Monthly Revenue 2026/07
$5.5M
▼ 22.8% MoM
Top 10 Market Share 2026/07
64.8%
Non Toxic Dish Soap Market Share & Sales Concentration on Amazon US — July 2026
The most-sold non toxic dish soap listing on Amazon US in July 2026 is ASIN B0BBPNPZTC (Brand: Dawn), which sold 80,000 units at $5.67 apiece — equal to 17.3% of every unit tracked in this report and 1.6× the volume of the No. 2 listing.
The Top 10 ASINs account for 300,000 units and $3,270,200 in July 2026 — 64.8% of unit volume and 59.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Non Toxic Dish Soap' on Amazon
July 2026
Is 64.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BBPNPZTC
Dawn Dishwashing Liquid, Original Scent, 38 fl oz
80K
▲ 0.0%vs. prior month
$324K
latest month
12-month trend
B07YD3KQ5S
Dawn Powerwash Spray, Dish Soap, Dishwashing Liquid, Fresh, 1 Starter Kit + 3 Refills, 4x16 Fl Oz
50K
▼ 50.0%vs. prior month
$875K
latest month
12-month trend
B0BDJ9M1TN
BLUELAND 100% Plastic-Free Dishwasher Detergent Tablets, 60ct, Free & Clear | Eco-Friendly Dishwashing Pods, Cuts Grease & Stuck on Food, Rinses Clean for Streak-Free Shine, Fully Dissolves, Septic Safe
50K
▼ 16.7%vs. prior month
$1.2M
latest month
12-month trend
B0BJYKVLRN
Palmolive Ultra Dishwashing Liquid Dish Soap, Pure + Clear Fragrance Free - 32.5 Fluid Ounce (Packaging may vary) | Hypoallergenic, Cuts Grease, Dishwashing Detergent, Leaves Dishes Sparkling Clean, Tough on Grease, Soft on Hands
40K
▼ 20.0%vs. prior month
$106.8K
latest month
12-month trend
B09B1XSBY8
Amazon Basics Dish Soap, Fresh Scent, 50 fl oz, Pack of 1, Packaging May Vary
20K
▲ 0.0%vs. prior month
$124.6K
latest month
12-month trend
B0B1P5L7L9
Molly's Suds Dishwasher Pods | Clean Dishwasher Detergent, Cuts Grease & Rinses Clean (Residue-Free) for Sparkling Dishes | 60 Auto-Release Tabs (Unscented)
20K
▲ 0.0%vs. prior month
$399.8K
latest month
12-month trend
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Best Non Toxic Dish Soap Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dawn is the best-performing non toxic dish soap brand in July 2026, moving 140,000 units across 3 ASINs for 46.7% of Top 10 volume. BLUELAND follows with 50,000 units (16.7%), ahead of Palmolive on 40,000 units (13.3%).
With 7 brands splitting the Top 10 and 76.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.99 to $19.35, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dawn
3 ASINs in Top 10
46.7%
Units
140K
Revenue
$1.2M
Avg. price
$9.37
B0BBPNPZTC
$5.67·★4.8·123.2K revsDawn Dishwashing Liquid, Original Scent, 38 fl oz
Units sold80KB07YD3KQ5S
$17.50·★4.8·142.4K revsDawn Powerwash Spray, Dish Soap, Dishwashing Liquid, Fresh, 1 Starter Kit + 3 Refills, 4x16 Fl Oz
Units sold50KB09NF3V9MR
$4.94·★4.8·5.8K revsDawn Powerwash Free & Clear Light Pear Dish Spray, Dish Soap Starter Kit, 16 Fl Oz
Units sold10K
BLUELAND
1 ASIN in Top 10
16.7%
Units
50K
Revenue
$1.2M
Avg. price
$19.35
B0BDJ9M1TN
$19.35·★4.3·10.1K revsBLUELAND 100% Plastic-Free Dishwasher Detergent Tablets, 60ct, Free & Clear | Eco-Friendly Dishwashing Pods, Cuts Grease & Stuck on Food, Rinses Clean for Streak-Free Shine, Fully Dissolves, Septic Safe
Units sold50K
Palmolive
1 ASIN in Top 10
13.3%
Units
40K
Revenue
$106.8K
Avg. price
$3.99
B0BJYKVLRN
$3.99·★4.7·6.1K revsPalmolive Ultra Dishwashing Liquid Dish Soap, Pure + Clear Fragrance Free - 32.5 Fluid Ounce (Packaging may vary) | Hypoallergenic, Cuts Grease, Dishwashing Detergent, Leaves Dishes Sparkling Clean, Tough on Grease, Soft on Hands
Units sold40K
Trending Non Toxic Dish Soap Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09NF3V9MR booked 10K units at $4.94, with ▲ 0.0% MoM change. On the growth side, B0CC6HSNRD leads positive momentum with ▲ 200.0% MoM growth on 6K units, with B007AHO6UG close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09NF3V9MR
Dawn Powerwash Free & Clear Light Pear Dish Spray, Dish Soap Starter Kit, 16 Fl Oz
Price
$4.94
Rating
4.8
Reviews
5.8K
Latest month sales
B0CC6HSNRD
Mrs. MEYER'S CLEAN DAY Liquid Dish Soap Refill, Rain Water, 48 fl. oz
Price
$11.79
Rating
4.8
Reviews
1.2K
Latest month sales
B007AHO6UG
Method Dish Soap, Lime + Sea Salt, Tough on Grease, 18 Fl Oz (Pack of 1)
Unlock to view ASIN details and product titles
Price
$2.78
Rating
4.7
Reviews
7.7K
Latest month sales
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