Dawn Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dawn sales on Amazon US totaled 767,900 units in July 2026 (▲ 3.8% vs. the prior month), generating an estimated $6,704,706 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.3% of unit volume and 59.0% of revenue, while a typical listing is priced at $15.09. The keyword itself pulled 116,366 Amazon queries over the same period (▲ 7.3% MoM).
Zooming out to the 12-month window ending July 2026, the dawn Top 50 moved 6,188,800 units and $59,638,606 in cumulative sales — an average of 515,733 units and $4,969,884 per month. Monthly throughput topped out at 767,900 units in July 2026 and dipped to 391,450 in December 2025, leaving the latest reading 76.4% higher than August 2025.
Dawn Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
767.9K
▲ 3.8% MoM
Monthly Revenue 2026/07
$6.7M
▼ 4.4% MoM
Top 10 Market Share 2026/07
70.3%
Dawn Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dawn listing on Amazon US in July 2026 is ASIN B09NF7RLYH (Brand: Dawn), which sold 100,000 units at $3.94 apiece — equal to 13.0% of every unit tracked in this report.
The Top 10 ASINs account for 540,000 units and $3,953,500 in July 2026 — 70.3% of unit volume and 59.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dawn' on Amazon
July 2026
Is 70.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09NF7RLYH
Dawn EZ-Squeeze Ultra Dish Soap, Dishwashing Liquid, Original, Dish Soap Refill, 22 fl oz
100K
▲ 0.0%vs. prior month
$278K
latest month
12-month trend
B0FX5X647R
Dawn Ultra Dish Soap Refill Jug, Large Size Original Blue Liquid Dishwashing Detergent, Powerful Dish Soap for Grease, 51.5 oz
100K
▲ 0.0%vs. prior month
$685K
latest month
12-month trend
B0BBPNPZTC
Dawn Dishwashing Liquid, Original Scent, 38 fl oz
80K
▲ 0.0%vs. prior month
$324K
latest month
12-month trend
B01HJM6AY6
Dawn Platinum Powerwash Dish Spray, Dish Soap, Fresh Scent, 16 Fl Oz
50K
▲ 66.7%vs. prior month
$245.5K
latest month
12-month trend
B07YD3KQ5S
Dawn Powerwash Spray, Dish Soap, Dishwashing Liquid, Fresh, 1 Starter Kit + 3 Refills, 4x16 Fl Oz
50K
▼ 50.0%vs. prior month
$875K
latest month
12-month trend
B0G35JJHW2
Dawn Ultra Dish Soap Refill Jug Large Size Original Blue Liquid Dishwashing Detergent, Powerful Dish Soap for Grease, 51.5oz (Pack of 2)
50K
▲ 150.0%vs. prior month
$763K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Dawn Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DF7ZSQLN leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B07C7RDQZX close behind at ▲ 300.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DF7ZSQLN
Dawn Powerwash Spray, Dish Soap, Dishwashing Liquid, Pumpkin Spice, 1 Starter Kit, 16 Fl Oz
Price
$5.94
Rating
4.6
Reviews
845
Latest month sales
B07C7RDQZX
Dawn Ultra Puff Glassware and Dish Cleaning Brush
Price
$4.46
Rating
4.7
Reviews
4.7K
Latest month sales
B0G59PBJPL
Dawn Platinum Plus Lemon Scent Dish Spray, 16 Fl Oz
Unlock to view ASIN details and product titles
Price
$3.94
Rating
4.8
Reviews
865
Latest month sales
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