No 7 Products Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
No 7 Products sales on Amazon US totaled 382,500 units in July 2026 (▼ 31.7% vs. the prior month), generating an estimated $7,623,047 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 80.0% of unit volume and 78.7% of revenue, while a typical listing is priced at $20.46. The keyword itself pulled 18,828 Amazon queries over the same period (▲ 9.4% MoM).
Zooming out to the 12-month window ending July 2026, the no 7 products Top 50 moved 5,098,250 units and $99,099,575 in cumulative sales — an average of 424,854 units and $8,258,298 per month. Monthly throughput topped out at 559,700 units in June 2026 and dipped to 224,000 in May 2026, leaving the latest reading 1.1% higher than August 2025.
No 7 Products Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
382.5K
▼ 31.7% MoM
Monthly Revenue 2026/07
$7.6M
▼ 37.3% MoM
Top 10 Market Share 2026/07
80.0%
No 7 Products Market Share & Sales Concentration on Amazon US — July 2026
The most-sold no 7 products listing on Amazon US in July 2026 is ASIN B071914GGL (Brand: The Ordinary), which sold 100,000 units at $13.50 apiece — equal to 26.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 306,000 units and $6,002,900 in July 2026 — 80.0% of unit volume and 78.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'No 7 Products' on Amazon
July 2026
Is 80.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B071914GGL
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
100K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B0107QPFBU
Aquaphor Advanced Therapy Healing Ointment, Skin Protectant, 7 OZ | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
50K
▼ 16.7%vs. prior month
$609.5K
latest month
12-month trend
B0BBSP2JNQ
SimplyVital Face Moisturizer Retinol Collagen Hyaluronic Acid Cream 1.7 oz | Anti-Aging, Moisturizer Face Cream for Women & Men, Visibly Firming, Hydrating Neck Care, Day & Night Skin Care, Silky Feel
50K
▼ 16.7%vs. prior month
$1.1M
latest month
12-month trend
B00XTTFI6K
Seven Minerals Aloe Vera Gel with Freshly Cut Pure Organic Aloe - Big 12oz - Texas Grown, HighestQuality, Vegan, Unscented, Non-Sticky - After Sun, Skin & Face Moisturizer, Hair Mask
20K
▲ 0.0%vs. prior month
$381.6K
latest month
12-month trend
B01MECSGOU
Seventh Generation Free & Clear Dishwasher Detergent Packs, 72 Count | Powers away life's toughest messes, made with biobased ingredients. Free & Clear formula with 0% dyes & fragrances.
20K
▼ 50.0%vs. prior month
$460.4K
latest month
12-month trend
B07VR1NDSQ
Olaplex °7 Bonding Hair Oil | High Shine, 450°F Heat Protectant
20K
▼ 71.4%vs. prior month
$640K
latest month
12-month trend
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Best No 7 Products Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
The Ordinary is the best-performing no 7 products brand in July 2026, moving 100,000 units across 1 ASIN for 32.7% of Top 10 volume. Aquaphor follows with 50,000 units (16.3%), ahead of SimplyVital on 50,000 units (16.3%).
With 9 brands splitting the Top 10 and 65.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.19 to $19.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
The Ordinary
1 ASIN in Top 10
32.7%
Units
100K
Revenue
$1.4M
Avg. price
$13.50
B071914GGL
$13.50·★4.7·61.3K revsThe Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
Units sold100K
Aquaphor
1 ASIN in Top 10
16.3%
Units
50K
Revenue
$609.5K
Avg. price
$12.19
B0107QPFBU
$12.19·★4.8·44.9K revsAquaphor Advanced Therapy Healing Ointment, Skin Protectant, 7 OZ | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
Units sold50K
SimplyVital
1 ASIN in Top 10
16.3%
Units
50K
Revenue
$1.1M
Avg. price
$19.98
B0BBSP2JNQ
$19.98·★4.4·37.1K revsSimplyVital Face Moisturizer Retinol Collagen Hyaluronic Acid Cream 1.7 oz | Anti-Aging, Moisturizer Face Cream for Women & Men, Visibly Firming, Hydrating Neck Care, Day & Night Skin Care, Silky Feel
Units sold50K
Trending No 7 Products Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07NPYG4CY leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07NPYG4CY
Plexaderm Night Time Collagen Serum - Overnight Skin Renewal Formula, 15mL | Overnight collagen serum that supports skin renewal while you sleep, for smoother, more youthful-looking skin. 15mL.
Price
$19.95
Rating
3.8
Reviews
6.8K
Latest month sales
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