Nivea Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nivea sales on Amazon US totaled 270,000 units in July 2026 (▼ 17.2% vs. the prior month), generating an estimated $2,802,320 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 37.0% of unit volume and 33.2% of revenue, while a typical listing is priced at $11.95. The keyword itself pulled 46,973 Amazon queries over the same period (▼ 7.9% MoM).
Zooming out to the 12-month window ending July 2026, the nivea Top 50 moved 3,320,550 units and $33,963,164 in cumulative sales — an average of 276,713 units and $2,830,264 per month. Monthly throughput topped out at 350,700 units in November 2025 and dipped to 177,600 in May 2026, leaving the latest reading 11.2% higher than August 2025.
Nivea Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
270K
▼ 17.2% MoM
Monthly Revenue 2026/07
$2.8M
▼ 20.8% MoM
Top 10 Market Share 2026/07
37.0%
Nivea Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nivea listing on Amazon US in July 2026 is ASIN B003CJP13W (Brand: NIVEA), which sold 10,000 units at $15.19 apiece — equal to 3.7% of every unit tracked in this report.
The Top 10 ASINs account for 100,000 units and $931,100 in July 2026 — 37.0% of unit volume and 33.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nivea' on Amazon
July 2026
Is 37.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B003CJP13W
NIVEA Skin Firming & Toning Body Gel Cream with Q10, Hyaluronic Acid and Vitamin C, Clinically Tested Skin Firming & Toning Cream, 72-Hour Moisture, 6.7 Oz Tube
10K
▲ 0.0%vs. prior month
$122.1K
latest month
12-month trend
B005OKYNW2
NIVEA MEN Maximum Hydration Face Wash, Provitamin B5 and Aloe Vera, 5 FL OZ | Hydrating Face Wash for Men, Provitamin B5 and Aloe Vera, Refreshes and Cleanses without Drying, Dermatologically Tested
10K
▲ 0.0%vs. prior month
$68.8K
latest month
12-month trend
B00DEX61A8
NIVEA MEN Maximum Hydration Lotion, 48-Hour Body Moisturizer, 16.9 FL OZ | Aloe Vera Body Lotion for Men, 3-in-1 Lotion for Body, Hands and Face, Fast Absorbing, Non Sticky
10K
▲ 0.0%vs. prior month
$76.3K
latest month
12-month trend
B00DG8EZKO
NIVEA Intense Healing Body Lotion, 72-Hour Moisturizing Lotion,16.9 FL OZ | Moisturizing Lotion with Glycerin, Provitamin B5 and Niacinamide, For Very Dry, Itchy Skin Relief, Dermatologically Tested
10K
▲ 11.1%vs. prior month
$67.7K
latest month
12-month trend
B00DG8F04Y
NIVEA Essentially Enriched Body Lotion, Very Dry Skin, Almond Oil, 16.9 Oz
10K
▲ 0.0%vs. prior month
$67.7K
latest month
12-month trend
B00KTLXB4C
NIVEA Cocoa Butter Body Lotion for Dry Skin with Hyaluronic Acid, 16.9 Oz
10K
▲ 0.0%vs. prior month
$67.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Nivea Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
NIVEA is the best-performing nivea brand in July 2026, moving 60,000 units across 6 ASINs for 60.0% of Top 10 volume. NIVEA MEN follows with 40,000 units (40.0%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.15 to $9.80, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
NIVEA
6 ASINs in Top 10
60.0%
Units
60K
Revenue
$536.6K
Avg. price
$9.15
B003CJP13W
$15.19·★4.3·30.2K revsNIVEA Skin Firming & Toning Body Gel Cream with Q10, Hyaluronic Acid and Vitamin C, Clinically Tested Skin Firming & Toning Cream, 72-Hour Moisture, 6.7 Oz Tube
Units sold10KB00DG8EZKO
$6.73·★4.7·30.4K revsNIVEA Intense Healing Body Lotion, 72-Hour Moisturizing Lotion,16.9 FL OZ | Moisturizing Lotion with Glycerin, Provitamin B5 and Niacinamide, For Very Dry, Itchy Skin Relief, Dermatologically Tested
Units sold10KB00DG8F04Y
$6.73·★4.6·23.1K revsNIVEA Essentially Enriched Body Lotion, Very Dry Skin, Almond Oil, 16.9 Oz
Units sold10KB00KTLXB4C
$6.73·★4.8·5.1K revsNIVEA Cocoa Butter Body Lotion for Dry Skin with Hyaluronic Acid, 16.9 Oz
Units sold10KB01H6OYPU8
$7.26·★4.7·28.8K revsNIVEA Cocoa Butter Body Cream with Hyaluronic Acid, 16 OZ | Cocoa Butter Body Cream with Hyaluronic Acid and Deep Nourishing Serum, For Radiant and Smooth Skin, 72-Hour Body Moisturizer
Units sold10KB076G2XGY3
$12.27·★4.6·25.7K revsNIVEA Essentially Enriched Body Lotion, Value Pack, 2 x 16.9 FL OZ | Hydrating Body Lotion with Hyaluronic Acid, Almond Oil and Deep Nourishing Serum, For Dry to Very Dry Skin,72-Hour Moisture
Units sold10K
NIVEA MEN
4 ASINs in Top 10
40.0%
Units
40K
Revenue
$394.5K
Avg. price
$9.80
B005OKYNW2
$6.97·★4.6·12.1K revsNIVEA MEN Maximum Hydration Face Wash, Provitamin B5 and Aloe Vera, 5 FL OZ | Hydrating Face Wash for Men, Provitamin B5 and Aloe Vera, Refreshes and Cleanses without Drying, Dermatologically Tested
Units sold10KB00DEX61A8
$7.26·★4.7·25.1K revsNIVEA MEN Maximum Hydration Lotion, 48-Hour Body Moisturizer, 16.9 FL OZ | Aloe Vera Body Lotion for Men, 3-in-1 Lotion for Body, Hands and Face, Fast Absorbing, Non Sticky
Units sold10KB00O4QAF9C
$10.68·★4.7·23.9K revsNIVEA MEN Sensitive Shave Gel, No Drying Alcohol, Mulitpack, 3 x 7 OZ | Shaving Gel for Men with Sensitive Skin, Enriched with VitaminPro Complex, No Drying Alcohol, Dermatologically Tested
Units sold10KB00OQ1ZKO0
$14.31·★4.6·31.2K revsNIVEA MEN Maximum Hydration 3-in-1 Body Wash, Multipack, 3 x 16.9 FL OZ | 3-in-1 Moisturizing Body Wash, Hair and Face Wash for Men, Aloe Vera Enriched, Paraben Free, Vegan, Dermatologically Tested
Units sold10K
Trending Nivea Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00DG8EZKO booked 10K units at $6.73, with ▲ 11.1% MoM change. On the growth side, B0CDNS17PB leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B00DWGZM0C close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00DG8EZKO
NIVEA Intense Healing Body Lotion, 72-Hour Moisturizing Lotion,16.9 FL OZ | Moisturizing Lotion with Glycerin, Provitamin B5 and Niacinamide, For Very Dry, Itchy Skin Relief, Dermatologically Tested
Price
$6.73
Rating
4.7
Reviews
30.4K
Latest month sales
B0CDNS17PB
NIVEA Skin Firming Melanin Beauty Body Lotion with Q10 and Argan Oil, 16.9 Oz
Price
$10.27
Rating
4.6
Reviews
2K
Latest month sales
B00DWGZM0C
NIVEA MEN Sensitive Shave Foam with Vitamin E, Soothing Chamomile and Witch Hazel Extracts, 6 Pack of 7 Oz Cans | Shaving Foam for Men with Sensitive Skin, VitaminPro Complex, Cooling Sensation, Smooth Razor Glide, Dermatologically Tested
Unlock to view ASIN details and product titles
Price
$20.47
Rating
4.7
Reviews
5.9K
Latest month sales
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