Ninjago Lego Sets Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ninjago Lego Sets sales on Amazon US totaled 32,600 units in July 2026 (▲ 15.2% vs. the prior month), generating an estimated $953,946 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.3% of unit volume and 40.7% of revenue, while a typical listing is priced at $47.02. The keyword itself pulled 53,554 Amazon queries over the same period (▲ 27.1% MoM).
Zooming out to the 12-month window ending July 2026, the ninjago lego sets Top 50 moved 456,250 units and $12,014,053 in cumulative sales — an average of 38,021 units and $1,001,171 per month. Monthly throughput topped out at 78,500 units in December 2025 and dipped to 18,950 in May 2026, leaving the latest reading 43.0% higher than August 2025.
Ninjago Lego Sets Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
32.6K
▲ 15.2% MoM
Monthly Revenue 2026/07
$953.9K
▲ 10.9% MoM
Top 10 Market Share 2026/07
58.3%
Ninjago Lego Sets Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ninjago lego sets listing on Amazon US in July 2026 is ASIN B0DRW5WSFG (Brand: LEGO), which sold 4,000 units at $9.97 apiece — equal to 12.3% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 19,000 units and $388,500 in July 2026 — 58.3% of unit volume and 40.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ninjago Lego Sets' on Amazon
July 2026
Is 58.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0DRW5WSFG
LEGO NINJAGO Kai's Motorcycle Speed Race Building Toy for Kids - Pretend Play Motorcycle Toy with 2 Minifigures - Building Blocks for Boys & Girls, Ages 6+ - Gift Idea for Birthdays - 71838
4K
▲ 33.3%vs. prior month
$36.5K
latest month
12-month trend
B0DJ1BH9T1
LEGO City Off-Road 4x4 Mountain Truck Toy - Building Toy Set for Kids, Boys and Girls, Ages 6+ - Fun Gift Idea for Birthdays and Holidays - with Adventurer Minifigure and Accessories - 60447
3K
▲ 200.0%vs. prior month
$47.9K
latest month
12-month trend
B0DJ17HYMR
LEGO NINJAGO Lloyd's Green Forest Dragon Toy - Pretend Play Building Toy for Boys and Girls, Ages 6+ - Birthday Gift for Kids - Dragon Figurine with 2 Minifigures for Kids - 71829
3K
▲ 50.0%vs. prior month
$59.9K
latest month
12-month trend
B0FMS6W31S
LEGO NINJAGO Ninja Character Display 15th Anniversary Building Toy for Kids, Ages 14+ - Ninja Playset W/Elemental Master of Lightning + 7 Minifigures - Gift Idea for Teen Boys & Girls - 71866
3K
▲ 0.0%vs. prior month
$132.4K
latest month
12-month trend
B0FMS7W6RC
LEGO Marvel Mech Battle: Spider-Man vs. Doc Ock Building Toys for Kids - Super Hero & Villain Poseable Mech Toys W/3 Marvel Minifigures for Kids & Fans, Ages 6+ - Gift Idea for Birthdays - 76338
1K
▲ 0.0%vs. prior month
$24K
latest month
12-month trend
B0FMS64GXJ
LEGO NINJAGO Kai’s Dragon Mech Battle Pack Building Toy for Boys, Girls, & Kids, Ages 6+ - Poseable Dragon Figure & 3 Character Minifigures for Pretend Play - Gift Idea for Birthdays - 71851
1K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Ninjago Lego Sets Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0G2T2HZQT leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0B6PHMTPK close behind at ▲ 300.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G2T2HZQT
LEGO NINJAGO The Twin Titan Mechs 71870 | Building Toys for Boys & Girls, Ages 12+, Posable Mech Action Figures, 3 Minifigures, 1,707 pieces, Gift for Birthdays
Price
$139.99
Rating
4.4
Reviews
9
Latest month sales
B0B6PHMTPK
LEGO Ninjago Keychain Light - Lloyd (KE150H) | Extra Large 3 Inch Tall Figure, Backpack Charm
Price
$16.99
Rating
4.8
Reviews
233
Latest month sales
B0FMSBJ5HR
LEGO NINJAGO Ninja Vehicle Tree House Battle Building Toy for Boys, Girls, & Kids, Ages 7+ - Ninja Playset W/5 Minifigures, Motorcycle & Helicopter Toys - Gift Idea for Birthdays - 71857
Unlock to view ASIN details and product titles
Price
$79.91
Rating
4.7
Reviews
73
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this ninjago lego sets report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card