Lego City Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lego City sales on Amazon US totaled 126,600 units in July 2026 (▼ 6.7% vs. the prior month), generating an estimated $2,982,465 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.7% of unit volume and 50.2% of revenue, while a typical listing is priced at $28.25. The keyword itself pulled 82,143 Amazon queries over the same period (▲ 28.4% MoM).
Zooming out to the 12-month window ending July 2026, the lego city Top 50 moved 2,046,100 units and $53,810,019 in cumulative sales — an average of 170,508 units and $4,484,168 per month. Monthly throughput topped out at 428,900 units in November 2025 and dipped to 64,100 in May 2026, leaving the latest reading 11.0% higher than August 2025.
Lego City Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
126.6K
▼ 6.7% MoM
Monthly Revenue 2026/07
$3M
▼ 20.1% MoM
Top 10 Market Share 2026/07
57.7%
Lego City Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lego city listing on Amazon US in July 2026 is ASIN B00NHQF6MG (Brand: LEGO), which sold 10,000 units at $33.49 apiece — equal to 7.9% of every unit tracked in this report.
The Top 10 ASINs account for 73,000 units and $1,497,740 in July 2026 — 57.7% of unit volume and 50.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lego City' on Amazon
July 2026
Is 57.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00NHQF6MG
LEGO Classic Large Creative Brick Box 10698 | Building Toys for Boys & Girls, Ages 4-99, Develops Fine Motor Skills, W/ Storage Bin, 790 Pieces, Gift for Birthdays
10K
▲ 0.0%vs. prior month
$334.9K
latest month
12-month trend
B0FMS84RFJ
LEGO Speed Champions Time Machine from Back to The Future Building Toy for Kids - Pretend Play & Display Car Toy W/ 2 Build Modes for Boys & Girls, Ages 9+ - Gift for Birthdays - 77256
10K
▲ 0.0%vs. prior month
$223.9K
latest month
12-month trend
B0CGY4J7QT
LEGO Creator 3 in 1 Flatbed Truck with Helicopter Toy, Transforms from Flatbed Truck Toy to Propeller Plane to Hot Rod and SUV Cars, Gift Idea for Boys and Girls Ages 7 Years Old and Up, 31146
8K
▲ 700.0%vs. prior month
$159.8K
latest month
12-month trend
B0BLJ4FDT4
LEGO Creator 3 in 1 Space Shuttle Toys - Space Toys Building Set for Boys & Girls, Ages 6+ - Option to Build 2 Spaceships or Astronaut - Educational Gift for Kids Birthday & Holidays - 31134
8K
▲ 60.0%vs. prior month
$79.9K
latest month
12-month trend
B0CGYN1GJ5
LEGO City Blue Monster Truck Off-Road Toy Playset with a Driver Minifigure, Imaginative Toys for Kids, Fun Gift for Boys and Girls Aged 5 Plus, Mini Monster Truck, 60402
8K
▲ 0.0%vs. prior month
$116.2K
latest month
12-month trend
B00NHQFA1I
LEGO Classic Medium Creative Brick Box 10696
7K
▼ 22.2%vs. prior month
$174.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Lego City Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CGY4J7QT booked 8K units at $19.97, with ▲ 700.0% MoM change. On the growth side, B0DJ1BH9T1 leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0DRW654CT close behind at ▲ 150.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CGY4J7QT
LEGO Creator 3 in 1 Flatbed Truck with Helicopter Toy, Transforms from Flatbed Truck Toy to Propeller Plane to Hot Rod and SUV Cars, Gift Idea for Boys and Girls Ages 7 Years Old and Up, 31146
Price
$19.97
Rating
4.8
Reviews
6.5K
Latest month sales
B0DJ1BH9T1
LEGO City Off-Road 4x4 Mountain Truck Toy - Building Toy Set for Kids, Boys and Girls, Ages 6+ - Fun Gift Idea for Birthdays and Holidays - with Adventurer Minifigure and Accessories - 60447
Price
$15.99
Rating
4.8
Reviews
1.2K
Latest month sales
B0DRW654CT
LEGO Creator 3 in 1 Haunted Mansion Building Toy for Kids - Halloween Building Blocks & Learning Toy for Girls & Boys, Ages 9+ - Build a Haunted House, Train, or Ship - Gift for Birthdays - 31167
Unlock to view ASIN details and product titles
Price
$76.48
Rating
4.8
Reviews
601
Latest month sales
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