Ninja Pressure Cooker Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ninja Pressure Cooker sales on Amazon US totaled 52,500 units in July 2026 (▼ 62.1% vs. the prior month), generating an estimated $5,893,467 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.5% of unit volume and 67.1% of revenue, while a typical listing is priced at $130.21. The keyword itself pulled 18,882 Amazon queries over the same period (▲ 10.5% MoM).
Zooming out to the 12-month window ending July 2026, the ninja pressure cooker Top 50 moved 873,500 units and $96,579,369 in cumulative sales — an average of 72,792 units and $8,048,281 per month. Monthly throughput topped out at 157,350 units in November 2025 and dipped to 33,200 in May 2026, leaving the latest reading 24.6% higher than August 2025.
Ninja Pressure Cooker Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
52.5K
▼ 62.1% MoM
Monthly Revenue 2026/07
$5.9M
▼ 58.4% MoM
Top 10 Market Share 2026/07
70.5%
Ninja Pressure Cooker Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ninja pressure cooker listing on Amazon US in July 2026 is ASIN B01NBKTPTS (Brand: Instant Pot), which sold 10,000 units at $147.49 apiece — equal to 19.0% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 37,000 units and $3,953,950 in July 2026 — 70.5% of unit volume and 67.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ninja Pressure Cooker' on Amazon
July 2026
Is 70.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01NBKTPTS
Instant Pot Duo Plus 6 Qt 9-in-1 Electric Pressure Cooker, Stainless Steel | multicooker, 6 quart, slow cook, rice, steam, sauté, yogurt, sterilizer, keep warm, app with guided recipes, family meals
10K
▼ 80.0%vs. prior month
$1.2M
latest month
12-month trend
B06Y1YD5W7
Instant Pot Duo 7-in-1 Mini Electric Pressure Cooker, Slow Rice Cooker, Steamer, Sauté, Yogurt Maker, Warmer & Sterilizer, Includes Free App with over 1900 Recipes, Stainless Steel, 3 Quart
7K
▼ 30.0%vs. prior month
$582.5K
latest month
12-month trend
B00FLYWNYQ
Instant Pot Duo 6 Qt 7-in-1 Electric Pressure Cooker, Stainless Steel | multicooker, 6 quart, slow cook, rice, steam, sauté, yogurt, sterilizer, keep warm, app with guided recipes, family meals
6K
▼ 70.0%vs. prior month
$644.6K
latest month
12-month trend
B0BD4PRBVZ
Cosori Rice Cooker 10 Cup, Fuzzy Logic, Ceramic Coating Inner Pot,18-in-1 | 24H Keep Warm & Delay Timer, Stainless Steel Steamer Basket, Non-stick Ceramic Coating, Sauté, Slow Cook, Black
6K
▲ 20.0%vs. prior month
$549.6K
latest month
12-month trend
B0BFX95J5P
Cosori Pressure Cooker 6QT, 9-in-1, Ceramic Coating Pot, 12 Safety Features | Rice Cooker, Slow Cook, Sous Vide, Saute, Stainless Steel, 1100W, Silver
2K
▼ 33.3%vs. prior month
$162.5K
latest month
12-month trend
B0C3RVX2PK
Ninja PossibleCooker™ PLUS 12-in-1, 8.5-qt, Black, MC1010 | 12-in-1 replaces 12 appliances, Sous Vide & Proof, glass lid, nonstick oven-safe pot to 500°F, cooker-to-oven-to-table.
2K
▲ 0.0%vs. prior month
$260K
latest month
12-month trend
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Best Ninja Pressure Cooker Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Instant Pot is the best-performing ninja pressure cooker brand in July 2026, moving 27,000 units across 7 ASINs for 73.0% of Top 10 volume. Cosori follows with 8,000 units (21.6%), ahead of Ninja on 2,000 units (5.4%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $83.63 to $129.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Instant Pot
7 ASINs in Top 10
73.0%
Units
27K
Revenue
$3M
Avg. price
$122.06
B01NBKTPTS
$147.49·★4.6·48.9K revsInstant Pot Duo Plus 6 Qt 9-in-1 Electric Pressure Cooker, Stainless Steel | multicooker, 6 quart, slow cook, rice, steam, sauté, yogurt, sterilizer, keep warm, app with guided recipes, family meals
Units sold10KB06Y1YD5W7
$89.99·★4.7·173.6K revsInstant Pot Duo 7-in-1 Mini Electric Pressure Cooker, Slow Rice Cooker, Steamer, Sauté, Yogurt Maker, Warmer & Sterilizer, Includes Free App with over 1900 Recipes, Stainless Steel, 3 Quart
Units sold7KB00FLYWNYQ
$106.97·★4.7·173.6K revsInstant Pot Duo 6 Qt 7-in-1 Electric Pressure Cooker, Stainless Steel | multicooker, 6 quart, slow cook, rice, steam, sauté, yogurt, sterilizer, keep warm, app with guided recipes, family meals
Units sold6KB08PPZWNCV
$199.99·★4.5·14.1K revsInstant Pot Pro 8 Qt 10-in-1 Electric Pressure Cooker, Black | multicooker, 8 quart, slow cook, rice, steam, sauté, yogurt, keep warm, sous vide, app with guided recipes, family meals
Units sold1KB0F9B923NC
$89.99·★4.5·6.7K revsInstant Pot Rio Mini 4 Qt 7-in-1 Electric Pressure Cooker, Black | multicooker, 4 quart, slow cook, rice, steam, sauté, yogurt, keep warm, family meals
Units sold1KB0F9BD5M2K
$89.99·★4.5·6.7K revsInstant Pot Rio Mini 4 Qt 7-in-1 Electric Pressure Cooker, Rosewater Pink | multicooker, 4 quart, slow cook, rice, steam, sauté, yogurt, keep warm, family meals
Units sold1KB09MZTSSR2
$129.99·★4.4·5.2K revsInstant Pot Duo Plus 8 Qt 9-in-1 Electric Pressure Cooker, WhisperQuiet | multicooker, 8 quart, stainless steel, rice, steam, sauté, yogurt, sterilizer, keep warm, app with guided recipes
Units sold1K
Cosori
2 ASINs in Top 10
21.6%
Units
8K
Revenue
$712.1K
Avg. price
$83.63
B0BD4PRBVZ
$89.97·★4.8·5.8K revsCosori Rice Cooker 10 Cup, Fuzzy Logic, Ceramic Coating Inner Pot,18-in-1 | 24H Keep Warm & Delay Timer, Stainless Steel Steamer Basket, Non-stick Ceramic Coating, Sauté, Slow Cook, Black
Units sold6KB0BFX95J5P
$77.29·★4.8·7.4K revsCosori Pressure Cooker 6QT, 9-in-1, Ceramic Coating Pot, 12 Safety Features | Rice Cooker, Slow Cook, Sous Vide, Saute, Stainless Steel, 1100W, Silver
Units sold2K
Ninja
1 ASIN in Top 10
5.4%
Units
2K
Revenue
$260K
Avg. price
$129.99
B0C3RVX2PK
$129.99·★4.6·6.6K revsNinja PossibleCooker™ PLUS 12-in-1, 8.5-qt, Black, MC1010 | 12-in-1 replaces 12 appliances, Sous Vide & Proof, glass lid, nonstick oven-safe pot to 500°F, cooker-to-oven-to-table.
Units sold2K
Trending Ninja Pressure Cooker Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0C3RVX2PK booked 2K units at $129.99, with ▲ 0.0% MoM change. On the growth side, B09MCSVWPS leads positive momentum with ▲ 500.0% MoM growth on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C3RVX2PK
Ninja PossibleCooker™ PLUS 12-in-1, 8.5-qt, Black, MC1010 | 12-in-1 replaces 12 appliances, Sous Vide & Proof, glass lid, nonstick oven-safe pot to 500°F, cooker-to-oven-to-table.
Price
$129.99
Rating
4.6
Reviews
6.6K
Latest month sales
B09MZTSSR2
Instant Pot Duo Plus 8 Qt 9-in-1 Electric Pressure Cooker, WhisperQuiet | multicooker, 8 quart, stainless steel, rice, steam, sauté, yogurt, sterilizer, keep warm, app with guided recipes
Price
$129.99
Rating
4.4
Reviews
5.2K
Latest month sales
B09MCSVWPS
KINGBULL 8QT Electric Pressure Cooker, 12-in-1 Stainless Steel Multi Cooker with Nonstick Inner Pot, Slow Cooker, Rice Cooker, Steamer, Sauté, Yogurt Maker, Warmer, Delay Start
Unlock to view ASIN details and product titles
Price
$99.90
Rating
4.5
Reviews
187
Latest month sales
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