Ninja Crispy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ninja Crispy sales on Amazon US totaled 73,350 units in July 2026 (▼ 44.1% vs. the prior month), generating an estimated $9,633,852 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.0% of unit volume and 69.6% of revenue, while a typical listing is priced at $153.51. The keyword itself pulled 13,397 Amazon queries over the same period (▼ 11.3% MoM).
Zooming out to the 12-month window ending July 2026, the ninja crispy Top 50 moved 1,128,250 units and $141,085,009 in cumulative sales — an average of 94,021 units and $11,757,084 per month. Monthly throughput topped out at 175,450 units in November 2025 and dipped to 48,750 in May 2026, leaving the latest reading 9.1% higher than August 2025.
Ninja Crispy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
73.3K
▼ 44.1% MoM
Monthly Revenue 2026/07
$9.6M
▼ 47.0% MoM
Top 10 Market Share 2026/07
75.0%
Ninja Crispy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ninja crispy listing on Amazon US in July 2026 is ASIN B0C33CHG99 (Brand: Cosori), which sold 20,000 units at $89.99 apiece — equal to 27.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 55,000 units and $6,705,370 in July 2026 — 75.0% of unit volume and 69.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ninja Crispy' on Amazon
July 2026
Is 75.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C33CHG99
Cosori TurboBlaze Air Fryer, 9-in-1, 6 Qt, PFAS-Free Ceramic Coating | 90°–450°F, 5 Level Fan Speeds, 9 in 1 Air Fry, Roast, Bake, Broil, Dry, Frozen, Proof, Reheat, Keep Warm, Safety lock, 1725W
20K
▲ 0.0%vs. prior month
$1.9M
latest month
12-month trend
B0CSZ7WBYW
Ninja Air Fryer Pro, 5 Qt, 4-in-1, Grey, AF141 | Air fry, roast, reheat, dehydrate, 1750W, 400F max, Fits 4 lbs fries, Nonstick basket, Dishwasher-safe
10K
▲ 11.1%vs. prior month
$1M
latest month
12-month trend
B0DJFBDFZK
Ninja Crispi Glass Air Fryer, 4-in-1, Stone, FN101ST | Max crisp, bake, air fry, recrisp, 450F max, 4 Qt and 6 Cup containers, PFAS-free glass
5K
▼ 44.4%vs. prior month
$825.8K
latest month
12-month trend
B0DDDD8WD6
Ninja Crispi Glass Air Fryer, 4-in-1, Grey, FN101GY | Max crisp, bake, air fry, recrisp, 450F max, 4 Qt and 6 Cup containers, PFAS-free glass
5K
▼ 16.7%vs. prior month
$808K
latest month
12-month trend
B0D5NKX2HF
Nutrichef 5.8 Quart Air Fryer | 8-1 Preset Cook Modes | Transparent Fry Bowl for Best Cooking Results | Cook Shrimp, Steak, Fries, Wings, Chicken & More | Precise Temperature Control & Time | Grey
3K
▼ 25.0%vs. prior month
$255K
latest month
12-month trend
B0B358VDZJ
Ninja Belgian Waffle Maker Pro, 5 Shade Settings, Black/Silver, BW1001 | Vertical design, NeverStick coating, Precision-pour cup, Recipe guide, Dishwasher-safe parts
3K
▼ 50.0%vs. prior month
$254.5K
latest month
12-month trend
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Best Ninja Crispy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ninja is the best-performing ninja crispy brand in July 2026, moving 32,000 units across 8 ASINs for 58.2% of Top 10 volume. Cosori follows with 20,000 units (36.4%), ahead of NutriChef on 3,000 units (5.5%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $76.49 to $149.74, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ninja
8 ASINs in Top 10
58.2%
Units
32K
Revenue
$4.5M
Avg. price
$149.74
B0CSZ7WBYW
$89.99·★4.7·8.5K revsNinja Air Fryer Pro, 5 Qt, 4-in-1, Grey, AF141 | Air fry, roast, reheat, dehydrate, 1750W, 400F max, Fits 4 lbs fries, Nonstick basket, Dishwasher-safe
Units sold10KB0DJFBDFZK
$159.00·★4.5·7.2K revsNinja Crispi Glass Air Fryer, 4-in-1, Stone, FN101ST | Max crisp, bake, air fry, recrisp, 450F max, 4 Qt and 6 Cup containers, PFAS-free glass
Units sold5KB0DDDD8WD6
$149.99·★4.5·7.2K revsNinja Crispi Glass Air Fryer, 4-in-1, Grey, FN101GY | Max crisp, bake, air fry, recrisp, 450F max, 4 Qt and 6 Cup containers, PFAS-free glass
Units sold5KB0B358VDZJ
$99.99·★4.6·3.5K revsNinja Belgian Waffle Maker Pro, 5 Shade Settings, Black/Silver, BW1001 | Vertical design, NeverStick coating, Precision-pour cup, Recipe guide, Dishwasher-safe parts
Units sold3KB0CS3V8M9H
$119.99·★4.7·2.1K revsNinja Air Fryer XL with MaxCrisp, 6.5 Qt, 6-in-1, Grey, AF181 | Max crisp, air fry, roast, bake, reheat, dehydrate, 1750W, 450F max, Fits 9 lbs wings
Units sold3KB07FDJMC9Q
$119.99·★4.7·59.4K revsNinja Air Fryer, 4 Qt Capacity, 4-in-1 Crisp, Roast, Reheat, and Dehydrate, Dishwasher Safe Parts, 105°F-400°F, 1550 Watt, Grey, AF101
Units sold2KB0DJFB6ZKM
$159.00·★4.5·7.2K revsNinja Crispi Glass Air Fryer, 4-in-1, Green, FN101SG | Max crisp, bake, air fry, recrisp, 450F max, 4 Qt and 6 Cup containers, PFAS-free glass
Units sold2KB0FLG6D6Z3
$299.95·★4.6·1.3K revsNinja Crispi Pro Glass Air Fryer, 6-in-1, Cyberspace, AS101CY | Max crisp, air fry, bake, roast, recrisp, dehydrate, 1800W, 450F max, 6Qt, 2.5Qt containers
Units sold2K
Cosori
1 ASIN in Top 10
36.4%
Units
20K
Revenue
$1.9M
Avg. price
$89.99
B0C33CHG99
$89.99·★4.8·21.5K revsCosori TurboBlaze Air Fryer, 9-in-1, 6 Qt, PFAS-Free Ceramic Coating | 90°–450°F, 5 Level Fan Speeds, 9 in 1 Air Fry, Roast, Bake, Broil, Dry, Frozen, Proof, Reheat, Keep Warm, Safety lock, 1725W
Units sold20K
NutriChef
1 ASIN in Top 10
5.5%
Units
3K
Revenue
$255K
Avg. price
$76.49
B0D5NKX2HF
$76.49·★4.5·3.1K revsNutrichef 5.8 Quart Air Fryer | 8-1 Preset Cook Modes | Transparent Fry Bowl for Best Cooking Results | Cook Shrimp, Steak, Fries, Wings, Chicken & More | Precise Temperature Control & Time | Grey
Units sold3K
Trending Ninja Crispy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0D5NKX2HF booked 3K units at $76.49, with ▼ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D5NKX2HF
Nutrichef 5.8 Quart Air Fryer | 8-1 Preset Cook Modes | Transparent Fry Bowl for Best Cooking Results | Cook Shrimp, Steak, Fries, Wings, Chicken & More | Precise Temperature Control & Time | Grey
Price
$76.49
Rating
4.5
Reviews
3.1K
Latest month sales
B0CS3V8M9H
Ninja Air Fryer XL with MaxCrisp, 6.5 Qt, 6-in-1, Grey, AF181 | Max crisp, air fry, roast, bake, reheat, dehydrate, 1750W, 450F max, Fits 9 lbs wings
Price
$119.99
Rating
4.7
Reviews
2.1K
Latest month sales
B0DJFB6ZKM
Ninja Crispi Glass Air Fryer, 4-in-1, Green, FN101SG | Max crisp, bake, air fry, recrisp, 450F max, 4 Qt and 6 Cup containers, PFAS-free glass
Unlock to view ASIN details and product titles
Price
$159.00
Rating
4.5
Reviews
7.2K
Latest month sales
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