Night Guard Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Night Guard sales on Amazon US totaled 234,500 units in July 2026 (▼ 3.4% vs. the prior month), generating an estimated $5,806,718 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 81.0% of unit volume and 71.8% of revenue, while a typical listing is priced at $31.72. The keyword itself pulled 49,418 Amazon queries over the same period (▲ 15.9% MoM).
Zooming out to the 12-month window ending July 2026, the night guard Top 50 moved 2,498,850 units and $59,391,846 in cumulative sales — an average of 208,238 units and $4,949,320 per month. Monthly throughput topped out at 242,650 units in June 2026 and dipped to 125,850 in May 2026, leaving the latest reading 5.0% higher than August 2025.
Night Guard Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
234.5K
▼ 3.4% MoM
Monthly Revenue 2026/07
$5.8M
▼ 8.0% MoM
Top 10 Market Share 2026/07
81.0%
Night Guard Market Share & Sales Concentration on Amazon US — July 2026
The most-sold night guard listing on Amazon US in July 2026 is ASIN B075WWYBJ7 (Brand: M3 Naturals), which sold 60,000 units at $19.39 apiece — equal to 25.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 190,000 units and $4,171,820 in July 2026 — 81.0% of unit volume and 71.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Night Guard' on Amazon
July 2026
Is 81.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B075WWYBJ7
Retainer Cleaner Tablets, Denture Cleaner, Mint, 4 Month Supply by M3 | Compatible with Retainer Cleaner Machine & Ultrasonic Retainer Cleaner, Helps Remove Tough Stains, Buildup, Odors & Plaque
60K
▼ 14.3%vs. prior month
$1.3M
latest month
12-month trend
B008YEMVSI
DenTek Professional-Fit Dental Guard, Mouth Guard for Grinding Teeth at Night, 1 Count
40K
▲ 0.0%vs. prior month
$631.2K
latest month
12-month trend
B07GGDRPNF
Retainer Brite - Retainer Cleaner Tablets for Invisalign, Mouth Guard Cleaner, Night Guard Cleaning and More. Cleaning Tablets for Ultrasonic Cleaners. 120 Tablets - 4 Month Supply. Made in USA
30K
▲ 0.0%vs. prior month
$719.7K
latest month
12-month trend
B07PM8FXMX
Plackers Grind No More Night Guard, Ready-to-Wear, 16 Count | Dental protection, Disposable, No boiling or molding, Fits upper or lower teeth, BPA free
20K
▲ 100.0%vs. prior month
$310.8K
latest month
12-month trend
B0F18PRZY8
Upgraded Ultrasonic Retainer Cleaner Machine, 45kHz Ultrasonic Dentures Cleaner for Night Guards, Braces, Aligner, Toothbrush, Jewelry and More, 200ML Capacity, Black1
9K
▼ 10.0%vs. prior month
$307.5K
latest month
12-month trend
B004TD23W2
Plackers Grind No More Night Guard, Ready-to-Wear, 10 Count | Dental protection, Disposable, No boiling or molding, Fits upper or lower teeth, BPA free
8K
▲ 0.0%vs. prior month
$104.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Night Guard Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
M3 Naturals is the best-performing night guard brand in July 2026, moving 60,000 units across 1 ASIN for 31.6% of Top 10 volume. DenTek follows with 45,000 units (23.7%), ahead of Retainer Brite on 30,000 units (15.8%).
With 7 brands splitting the Top 10 and 71.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.39 to $23.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
M3 Naturals
1 ASIN in Top 10
31.6%
Units
60K
Revenue
$1.3M
Avg. price
$19.39
B075WWYBJ7
$19.39·★4.7·25.6K revsRetainer Cleaner Tablets, Denture Cleaner, Mint, 4 Month Supply by M3 | Compatible with Retainer Cleaner Machine & Ultrasonic Retainer Cleaner, Helps Remove Tough Stains, Buildup, Odors & Plaque
Units sold60K
DenTek
2 ASINs in Top 10
23.7%
Units
45K
Revenue
$755.5K
Avg. price
$20.13
B008YEMVSI
$15.78·★3.8·24K revsDenTek Professional-Fit Dental Guard, Mouth Guard for Grinding Teeth at Night, 1 Count
Units sold40KB002WTCK4Q
$24.49·★3.9·9.4K revsDenTek Comfort-Fit Dental Guard, 1 Storage Case & Pack of 2 Guards | FDA-Cleared Mouth Guard, For Grinding Teeth at Night, Ready to Wear & Adjustable, Non-Bulky Bite Pads, Slim Protection
Units sold5K
Retainer Brite
1 ASIN in Top 10
15.8%
Units
30K
Revenue
$719.7K
Avg. price
$23.99
B07GGDRPNF
$23.99·★4.7·22.6K revsRetainer Brite - Retainer Cleaner Tablets for Invisalign, Mouth Guard Cleaner, Night Guard Cleaning and More. Cleaning Tablets for Ultrasonic Cleaners. 120 Tablets - 4 Month Supply. Made in USA
Units sold30K
Trending Night Guard Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0G75LY1W4 booked 6K units at $49.99, with ▲ 50.0% MoM change. On the growth side, B07TWJLJHG leads positive momentum with ▲ 1900.0% MoM growth on 1K units, with B0BZB7LCSM close behind at ▲ 400.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G75LY1W4
QUIETLAB® Mouth Guard for Sleeping - Anti-Snoring Device, Custom Fit | FDA Cleared Snoring Relief - Medical Grade & BPA-Free Material - Custom Fit Mouthpiece - Anti-Snoring Device
Price
$49.99
Rating
2.6
Reviews
636
Latest month sales
B07TWJLJHG
HONEYBULL Anti Grinding Night Guards, Moldable, 6 Pack Thin & Thick | Custom Moldable Fit, BPA-Free Material, Overnight Comfort, Storage Case Included
Price
$14.99
Rating
4.0
Reviews
14.5K
Latest month sales
B0BZB7LCSM
Night Guard for Women, TMJ Mouth Guard for Grinding Teeth at Night & Jaw Clenching - Moldable Dental Night Guard for Teeth Grinding Mouth Guard for Sleep, 4 x Nightguard 2 x Sizes
Unlock to view ASIN details and product titles
Price
$15.95
Rating
4.1
Reviews
789
Latest month sales
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