Dentek Night Guard Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dentek Night Guard sales on Amazon US totaled 208,300 units in July 2026 (▲ 1.0% vs. the prior month), generating an estimated $3,737,341 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 84.5% of unit volume and 78.1% of revenue, while a typical listing is priced at $28.85. The keyword itself pulled 19,918 Amazon queries over the same period (▲ 9.6% MoM).
Zooming out to the 12-month window ending July 2026, the dentek night guard Top 50 moved 2,069,450 units and $39,388,305 in cumulative sales — an average of 172,454 units and $3,282,359 per month. Monthly throughput topped out at 208,300 units in July 2026 and dipped to 113,200 in May 2026, leaving the latest reading 38.3% higher than August 2025.
Dentek Night Guard Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
208.3K
▲ 1.0% MoM
Monthly Revenue 2026/07
$3.7M
▼ 8.5% MoM
Top 10 Market Share 2026/07
84.5%
Dentek Night Guard Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dentek night guard listing on Amazon US in July 2026 is ASIN B00X4L6T20 (Brand: efferdent), which sold 70,000 units at $5.97 apiece — equal to 33.6% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 176,000 units and $2,919,900 in July 2026 — 84.5% of unit volume and 78.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dentek Night Guard' on Amazon
July 2026
Is 84.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00X4L6T20
Efferdent Denture Cleaner Tablets, Minty Fresh & Clean, 126 Count | Retainer Cleaner, Use Daily To Clean Dental Appliances, Full Plate Dentures, Aligners & Mouth Guards
70K
▲ 0.0%vs. prior month
$417.9K
latest month
12-month trend
B008YEMVSI
DenTek Professional-Fit Dental Guard, Mouth Guard for Grinding Teeth at Night, 1 Count
40K
▲ 0.0%vs. prior month
$631.2K
latest month
12-month trend
B07PM8FXMX
Plackers Grind No More Night Guard, Ready-to-Wear, 16 Count | Dental protection, Disposable, No boiling or molding, Fits upper or lower teeth, BPA free
20K
▲ 100.0%vs. prior month
$310.8K
latest month
12-month trend
B0DSF75WVR
Dental Ultrasonic Retainer Cleaner Machine: 45kHz Dental Cleaning Pod with Digital Timer & 200ML, Deep Cleaning for Dentures, Mouth Guards, Aligners, Night Guards, Braces, Toothbrush Heads & Jewelry
10K
▲ 0.0%vs. prior month
$339.9K
latest month
12-month trend
B004TD23W2
Plackers Grind No More Night Guard, Ready-to-Wear, 10 Count | Dental protection, Disposable, No boiling or molding, Fits upper or lower teeth, BPA free
8K
▲ 0.0%vs. prior month
$104.9K
latest month
12-month trend
B0F18Q1VHQ
Upgraded Ultrasonic Retainer Cleaner Machine, 45kHz Ultrasonic Dentures Cleaner for Night Guards, Braces, Aligner, Toothbrush, Jewelry and More, 200ML Capacity, White
7K
▼ 22.2%vs. prior month
$238.8K
latest month
12-month trend
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Best Dentek Night Guard Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
efferdent is the best-performing dentek night guard brand in July 2026, moving 70,000 units across 1 ASIN for 39.8% of Top 10 volume. DenTek follows with 45,000 units (25.6%), ahead of Plackers on 28,000 units (15.9%).
With 8 brands splitting the Top 10 and 81.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.97 to $19.38, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
efferdent
1 ASIN in Top 10
39.8%
Units
70K
Revenue
$417.9K
Avg. price
$5.97
B00X4L6T20
$5.97·★4.8·22K revsEfferdent Denture Cleaner Tablets, Minty Fresh & Clean, 126 Count | Retainer Cleaner, Use Daily To Clean Dental Appliances, Full Plate Dentures, Aligners & Mouth Guards
Units sold70K
DenTek
2 ASINs in Top 10
25.6%
Units
45K
Revenue
$755.5K
Avg. price
$19.38
B008YEMVSI
$15.78·★3.8·24.1K revsDenTek Professional-Fit Dental Guard, Mouth Guard for Grinding Teeth at Night, 1 Count
Units sold40KB002WTCK4Q
$22.99·★3.9·9.4K revsDenTek Comfort-Fit Dental Guard, 1 Storage Case & Pack of 2 Guards | FDA-Cleared Mouth Guard, For Grinding Teeth at Night, Ready to Wear & Adjustable, Non-Bulky Bite Pads, Slim Protection
Units sold5K
Plackers
2 ASINs in Top 10
15.9%
Units
28K
Revenue
$415.7K
Avg. price
$13.29
B07PM8FXMX
$13.99·★4.2·17.5K revsPlackers Grind No More Night Guard, Ready-to-Wear, 16 Count | Dental protection, Disposable, No boiling or molding, Fits upper or lower teeth, BPA free
Units sold20KB004TD23W2
$12.59·★4.0·17.7K revsPlackers Grind No More Night Guard, Ready-to-Wear, 10 Count | Dental protection, Disposable, No boiling or molding, Fits upper or lower teeth, BPA free
Units sold8K
Trending Dentek Night Guard Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07TWJLJHG leads positive momentum with ▲ 1900.0% MoM growth on 1K units, with B0BZB7LCSM close behind at ▲ 400.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07TWJLJHG
HONEYBULL Anti Grinding Night Guards, Moldable, 6 Pack Thin & Thick | Custom Moldable Fit, BPA-Free Material, Overnight Comfort, Storage Case Included
Price
$14.99
Rating
4.0
Reviews
14.5K
Latest month sales
B0BZB7LCSM
Night Guard for Women, TMJ Mouth Guard for Grinding Teeth at Night & Jaw Clenching - Moldable Dental Night Guard for Teeth Grinding Mouth Guard for Sleep, 4 x Nightguard 2 x Sizes
Price
$15.95
Rating
4.1
Reviews
791
Latest month sales
B07PM8FXMX
Plackers Grind No More Night Guard, Ready-to-Wear, 16 Count | Dental protection, Disposable, No boiling or molding, Fits upper or lower teeth, BPA free
Unlock to view ASIN details and product titles
Price
$13.99
Rating
4.2
Reviews
17.5K
Latest month sales
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