Swaddle Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Swaddle sales on Amazon US totaled 69,700 units in July 2026 (▲ 1.9% vs. the prior month), generating an estimated $1,840,098 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.9% of unit volume and 41.5% of revenue, while a typical listing is priced at $28.35. The keyword itself pulled 48,459 Amazon queries over the same period (▼ 18.5% MoM).
Zooming out to the 12-month window ending July 2026, the swaddle Top 50 moved 702,450 units and $18,155,675 in cumulative sales — an average of 58,538 units and $1,512,973 per month. Monthly throughput topped out at 69,700 units in July 2026 and dipped to 35,100 in May 2026, leaving the latest reading 26.0% higher than August 2025.
Swaddle Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
69.7K
▲ 1.9% MoM
Monthly Revenue 2026/07
$1.8M
▲ 0.5% MoM
Top 10 Market Share 2026/07
45.9%
Swaddle Market Share & Sales Concentration on Amazon US — July 2026
The most-sold swaddle listing on Amazon US in July 2026 is ASIN B0CL9SJ88Z (Brand: LYRICHOM BABY), which sold 7,000 units at $15.19 apiece — equal to 10.0% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 32,000 units and $763,070 in July 2026 — 45.9% of unit volume and 41.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Swaddle' on Amazon
July 2026
Is 45.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CL9SJ88Z
Muslin Swaddle Blankets for Newborn, 3 Pack Breathable Soft Receiving Blanket, Large 38 x 40 inches Swaddle Wrap Burping Clothes, Essentials Infant Shower Items, Toddler Gift (Bright Colors)
7K
▲ 0.0%vs. prior month
$126.9K
latest month
12-month trend
B0081GJ038
Love to Dream Swaddle Up, Baby Sleep Sack | 1.0 TOG, 8-13 lbs, Gray | Arms Up Swaddle Helps Baby Self-Soothe and Sleep Longer, Secure Fit Helps Calm Startle Reflex, Newborn Essentials 68–75F
4K
vs. prior month
$139.8K
latest month
12-month trend
B0C6J2C9N6
Galabloomer Galabloomer Newborn Receiving Blanket Headband Set Baby Flower Swaddle
4K
▼ 20.0%vs. prior month
$48K
latest month
12-month trend
B0DS2VB3JH
Muslin Swaddle Blankets for Newborn, 2 Pack Breathable Soft Receiving Blanket, Large 41 x 41 inches Swaddle Wrap Burping Clothes, Essentials Infant Shower Items. (Beige & Coffee)
3K
▲ 50.0%vs. prior month
$32.6K
latest month
12-month trend
B0FYQ5HFBB
Momcozy Swaddles for Newborns, Quiet Fastener Swaddle for Infant 0-3 Months | New-Parent-Friendly Sleep Sack, Reduce Startle Reflex, Newborn Boys Girls Registry Essentials, 2-Pack, Bloom
3K
▼ 25.0%vs. prior month
$114.5K
latest month
12-month trend
B08MDYFTS1
KeaBabies 3-Pack Organic Baby Swaddles for Newborns, Infant (Nordic, 0-3M) | Baby Girls, Boys, Soft Organic Cotton, Newborn Swaddle Sleep Sack, Nursery Swaddling Blankets
3K
▲ 50.0%vs. prior month
$68.1K
latest month
12-month trend
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Best Swaddle Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LYRICHOM BABY is the best-performing swaddle brand in July 2026, moving 7,000 units across 1 ASIN for 21.9% of Top 10 volume. Love to Dream follows with 6,000 units (18.8%), ahead of Galabloomer on 4,000 units (12.5%).
Volume is spread across 9 brands, with the top three holding 53.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $11.99 to $38.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LYRICHOM BABY
1 ASIN in Top 10
21.9%
Units
7K
Revenue
$126.9K
Avg. price
$15.19
B0CL9SJ88Z
$15.19·★4.8·3.5K revsMuslin Swaddle Blankets for Newborn, 3 Pack Breathable Soft Receiving Blanket, Large 38 x 40 inches Swaddle Wrap Burping Clothes, Essentials Infant Shower Items, Toddler Gift (Bright Colors)
Units sold7K
Love to Dream
2 ASINs in Top 10
18.8%
Units
6K
Revenue
$225.7K
Avg. price
$38.95
B0081GJ038
$34.95·★4.6·29.9K revsLove to Dream Swaddle Up, Baby Sleep Sack | 1.0 TOG, 8-13 lbs, Gray | Arms Up Swaddle Helps Baby Self-Soothe and Sleep Longer, Secure Fit Helps Calm Startle Reflex, Newborn Essentials 68–75F
Units sold4KB0081GIZ52
$42.95·★4.7·10.6K revsLove to Dream Swaddle Up 2-in-1 Transition Bag | 1.0 TOG, 13-19 lbs, Gray | Sleep Sack with Patented Zip-Off Wings for Arms-Free Transition | Snug Fit & Easy Diaper Changes | Moderate Temps 68-75 F
Units sold2K
Galabloomer
1 ASIN in Top 10
12.5%
Units
4K
Revenue
$48K
Avg. price
$11.99
B0C6J2C9N6
$11.99·★4.8·13K revsGalabloomer Galabloomer Newborn Receiving Blanket Headband Set Baby Flower Swaddle
Units sold4K
Trending Swaddle Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0081GJ038 booked 4K units at $34.95. On the growth side, B0FS29FFXF leads positive momentum with ▲ 233.3% MoM growth on 1K units, with B0DS2VB3JH close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0081GJ038
Love to Dream Swaddle Up, Baby Sleep Sack | 1.0 TOG, 8-13 lbs, Gray | Arms Up Swaddle Helps Baby Self-Soothe and Sleep Longer, Secure Fit Helps Calm Startle Reflex, Newborn Essentials 68–75F
Price
$34.95
Rating
4.6
Reviews
29.9K
Latest month sales
B0FS29FFXF
Newborn Swaddle Blanket Wrap 0-3 Months (3-Pack) - Adjustable Infant Sleep Sack, 100% Cotton Anti-Startle Soothing Sack, Soft Breathable Nursery Bedding - Dusty Rose + Pearl + Mauve
Price
$11.99
Rating
4.5
Reviews
132
Latest month sales
B0DS2VB3JH
Muslin Swaddle Blankets for Newborn, 2 Pack Breathable Soft Receiving Blanket, Large 41 x 41 inches Swaddle Wrap Burping Clothes, Essentials Infant Shower Items. (Beige & Coffee)
Unlock to view ASIN details and product titles
Price
$11.13
Rating
4.6
Reviews
747
Latest month sales
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