New Balance Running Shoes For Men Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
New Balance Running Shoes For Men sales on Amazon US totaled 10,650 units in July 2026 (▼ 15.1% vs. the prior month), generating an estimated $631,969 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.8% of unit volume and 45.2% of revenue, while a typical listing is priced at $67.78. The keyword itself pulled 18,540 Amazon queries over the same period (▼ 4.1% MoM).
Zooming out to the 12-month window ending July 2026, the new balance running shoes for men Top 50 moved 114,000 units and $6,627,915 in cumulative sales — an average of 9,500 units and $552,326 per month. Monthly throughput topped out at 12,550 units in June 2026 and dipped to 6,500 in May 2026, leaving the latest reading 15.8% higher than August 2025.
New Balance Running Shoes For Men Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
10.7K
▼ 15.1% MoM
Monthly Revenue 2026/07
$632K
▼ 12.0% MoM
Top 10 Market Share 2026/07
48.8%
New Balance Running Shoes For Men Market Share & Sales Concentration on Amazon US — July 2026
The most-sold new balance running shoes for men listing on Amazon US in July 2026 is ASIN B0CKM9F15Z (Brand: adidas), which sold 1,000 units at $49.00 apiece — equal to 9.4% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 5,200 units and $285,375 in July 2026 — 48.8% of unit volume and 45.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'New Balance Running Shoes For Men' on Amazon
July 2026









Is 48.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown

B0CKM9F15Z
adidas Men's Lite Racer Adapt 7.0 Running Shoes
1K
▲ 0.0%vs. prior month
$41.7K
latest month
12-month trend

B07B3VQ8DY
New Balance Men's 608 V5
800
▼ 20.0%vs. prior month
$47.3K
latest month
12-month trend

B09XBTK1M3
Under Armour Men's Charged Assert 10 Shoes
800
▼ 20.0%vs. prior month
$44.6K
latest month
12-month trend

B07B41529L
New Balance Men's 608 V5
500
▼ 37.5%vs. prior month
$29.6K
latest month
12-month trend

B087TC4NBL
Under Armour Men's Charged Assert 9 Running Shoe
500
▲ 0.0%vs. prior month
$26.5K
latest month
12-month trend

B07B41R48Y
New Balance Men's 608 V5 Casual Comfort Cross Trainer, Black/Black, 10.5 Wide
400
▼ 33.3%vs. prior month
$23.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best New Balance Running Shoes For Men Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
New Balance is the best-performing new balance running shoes for men brand in July 2026, moving 2,900 units across 7 ASINs for 55.8% of Top 10 volume. Under Armour follows with 1,300 units (25.0%), ahead of adidas on 1,000 units (19.2%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $49.00 to $58.26, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
New Balance
7 ASINs in Top 10
55.8%
Units
2.9K
Revenue
$172.7K
Avg. price
$58.26

B07B3VQ8DY
$59.99·★4.6·76.3K revsNew Balance Men's 608 V5
Units sold800
B07B41529L
$59.95·★4.6·76.3K revsNew Balance Men's 608 V5
Units sold500
B07B41R48Y
$55.99·★4.4·955 revsNew Balance Men's 608 V5 Casual Comfort Cross Trainer, Black/Black, 10.5 Wide
Units sold400
B07B3VM8CV
$55.99·★4.4·671 revsNew Balance Men's 608 V5 Casual Comfort Cross Trainer, Black/Black, 13 Wide
Units sold300
B07B3W5F7J
$59.95·★4.5·737 revsNew Balance Men's 608 V5 Casual Comfort Cross Trainer, Black/Black, 12 Wide
Units sold300
B07B416XXD
$55.99·★4.6·76.3K revsNew Balance Men's 608 V5
Units sold300
B07B41D635
$59.95·★4.3·814 revsNew Balance Men's 608 V5 Casual Comfort Cross Trainer, Black/Black, 13 X-Wide
Units sold300
Under Armour
2 ASINs in Top 10
25.0%
Units
1.3K
Revenue
$71K
Avg. price
$54.97

B09XBTK1M3
$54.99·★4.5·24.7K revsUnder Armour Men's Charged Assert 10 Shoes
Units sold800
B087TC4NBL
$54.95·★4.6·57.3K revsUnder Armour Men's Charged Assert 9 Running Shoe
Units sold500
adidas
1 ASIN in Top 10
19.2%
Units
1K
Revenue
$41.7K
Avg. price
$49.00

B0CKM9F15Z
$49.00·★4.4·8.4K revsadidas Men's Lite Racer Adapt 7.0 Running Shoes
Units sold1K
Trending New Balance Running Shoes For Men Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07B41D635 booked 300 units at $59.95, with ▲ 0.0% MoM change. On the growth side, B0CMQM78Z4 leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B09XRGJMLR close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B07B41D635
New Balance Men's 608 V5 Casual Comfort Cross Trainer, Black/Black, 13 X-Wide
Price
$59.95
Rating
4.3
Reviews
814
Latest month sales

B0CMQM78Z4
New Balance Men's 480 V1 Sneakers
Price
$99.95
Rating
4.5
Reviews
3.4K
Latest month sales

B09XRGJMLR
New Balance Men's Fresh Foam Arishi V4 Running Shoe
Unlock to view ASIN details and product titles
Price
$84.95
Rating
4.3
Reviews
9.4K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this new balance running shoes for men report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card