New Balance Running Shoes For Men Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

New Balance Running Shoes For Men sales on Amazon US totaled 10,650 units in July 2026 (▼ 15.1% vs. the prior month), generating an estimated $631,969 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.8% of unit volume and 45.2% of revenue, while a typical listing is priced at $67.78. The keyword itself pulled 18,540 Amazon queries over the same period (▼ 4.1% MoM).

Zooming out to the 12-month window ending July 2026, the new balance running shoes for men Top 50 moved 114,000 units and $6,627,915 in cumulative sales — an average of 9,500 units and $552,326 per month. Monthly throughput topped out at 12,550 units in June 2026 and dipped to 6,500 in May 2026, leaving the latest reading 15.8% higher than August 2025.

114KTotal units sold · Last 12 months
$6.6MTotal revenue · Last 12 months
18.5K▼ 4.1% MoM
Monthly search volume
$67.78Avg. price · July 2026

New Balance Running Shoes For Men Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales9.2K
Revenue$567.6K

2025/09

Sales8.2K
Revenue$510.4K

2025/10

Sales10.3K
Revenue$604.1K

2025/11

Sales11.1K
Revenue$618.6K

2025/12

Sales10.9K
Revenue$623.5K

2026/01

Sales6.7K
Revenue$390.3K

2026/02

Sales7.7K
Revenue$447.9K

2026/03

Sales9.7K
Revenue$557.9K

2026/04

Sales10.7K
Revenue$610.4K

2026/05

Sales6.5K
Revenue$347.2K

2026/06

Sales12.6K
Revenue$718.1K
10.7K

2026/07

Sales10.7K
Revenue$632K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

10.7K

▼ 15.1% MoM

Monthly Revenue 2026/07

$632K

▼ 12.0% MoM

Top 10 Market Share 2026/07

48.8%

See the Top 10 ASINs driving 48.8% of sales

New Balance Running Shoes For Men Market Share & Sales Concentration on Amazon US — July 2026

The most-sold new balance running shoes for men listing on Amazon US in July 2026 is ASIN B0CKM9F15Z (Brand: adidas), which sold 1,000 units at $49.00 apiece — equal to 9.4% of every unit tracked in this report and 25% ahead of the No. 2 listing.

The Top 10 ASINs account for 5,200 units and $285,375 in July 2026 — 48.8% of unit volume and 45.2% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'New Balance Running Shoes For Men' on Amazon

July 2026
ASINSIGHT Logo
48.8% Volume Share 5.2K units sold
45.2% Revenue Share $285.4K estimated
Free Beta

Is 48.8% Top 10 share highly concentrated?

Ask AI to evaluate competition, market structure, and entry opportunities using ASINSIGHT’s tracked Amazon sales, ranking, and keyword data.

Compare the Top 10How competitive is this market?Is there room for new sellers?
Analyze this market with AI

Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data

Top 5 Volume Share breakdown

B0CKM9F15Z 9.4%
B07B3VQ8DY 7.5%
B09XBTK1M3 7.5%
B07B41529L 4.7%
B087TC4NBL 4.7%
Others 66.2%
#1
adidas Men's Lite Racer Adapt 7.0 Running Shoes

B0CKM9F15Z

adidas Men's Lite Racer Adapt 7.0 Running Shoes

$49.00·★ 4.4·8.4K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$41.7K

latest month

Monthly Trend

12-month trend

#2
New Balance Men's 608 V5

B07B3VQ8DY

New Balance Men's 608 V5

$59.99·★ 4.6·76.3K reviews
Monthly Sales

800

▼ 20.0%

vs. prior month

Revenue

$47.3K

latest month

Monthly Trend

12-month trend

#3
Under Armour Men's Charged Assert 10 Shoes

B09XBTK1M3

Under Armour Men's Charged Assert 10 Shoes

$54.99·★ 4.5·24.7K reviews
Monthly Sales

800

▼ 20.0%

vs. prior month

Revenue

$44.6K

latest month

Monthly Trend

12-month trend

#4
New Balance Men's 608 V5

B07B41529L

New Balance Men's 608 V5

$59.95·★ 4.6·76.3K reviews
Monthly Sales

500

▼ 37.5%

vs. prior month

Revenue

$29.6K

latest month

Monthly Trend

12-month trend

#5
Under Armour Men's Charged Assert 9 Running Shoe

B087TC4NBL

Under Armour Men's Charged Assert 9 Running Shoe

$54.95·★ 4.6·57.3K reviews
Monthly Sales

500

▲ 0.0%

vs. prior month

Revenue

$26.5K

latest month

Monthly Trend

12-month trend

#6
New Balance Men's 608 V5 Casual Comfort Cross Trainer, Black/Black, 10.5 Wide

B07B41R48Y

New Balance Men's 608 V5 Casual Comfort Cross Trainer, Black/Black, 10.5 Wide

$55.99·★ 4.4·955 reviews
Monthly Sales

400

▼ 33.3%

vs. prior month

Revenue

$23.7K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best New Balance Running Shoes For Men Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

New Balance is the best-performing new balance running shoes for men brand in July 2026, moving 2,900 units across 7 ASINs for 55.8% of Top 10 volume. Under Armour follows with 1,300 units (25.0%), ahead of adidas on 1,000 units (19.2%).

With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $49.00 to $58.26, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

55.8%
25.0%
19.2%
New Balance
Under Armour
adidas
1

New Balance

7 ASINs in Top 10

55.8%

Units

2.9K

Revenue

$172.7K

Avg. price

$58.26

  • New Balance Men's 608 V5

    B07B3VQ8DY

    $59.99·★4.6·76.3K revs

    New Balance Men's 608 V5

    Units sold800
  • New Balance Men's 608 V5

    B07B41529L

    $59.95·★4.6·76.3K revs

    New Balance Men's 608 V5

    Units sold500
  • New Balance Men's 608 V5 Casual Comfort Cross Trainer, Black/Black, 10.5 Wide

    B07B41R48Y

    $55.99·★4.4·955 revs

    New Balance Men's 608 V5 Casual Comfort Cross Trainer, Black/Black, 10.5 Wide

    Units sold400
  • New Balance Men's 608 V5 Casual Comfort Cross Trainer, Black/Black, 13 Wide

    B07B3VM8CV

    $55.99·★4.4·671 revs

    New Balance Men's 608 V5 Casual Comfort Cross Trainer, Black/Black, 13 Wide

    Units sold300
  • New Balance Men's 608 V5 Casual Comfort Cross Trainer, Black/Black, 12 Wide

    B07B3W5F7J

    $59.95·★4.5·737 revs

    New Balance Men's 608 V5 Casual Comfort Cross Trainer, Black/Black, 12 Wide

    Units sold300
  • New Balance Men's 608 V5

    B07B416XXD

    $55.99·★4.6·76.3K revs

    New Balance Men's 608 V5

    Units sold300
  • New Balance Men's 608 V5 Casual Comfort Cross Trainer, Black/Black, 13 X-Wide

    B07B41D635

    $59.95·★4.3·814 revs

    New Balance Men's 608 V5 Casual Comfort Cross Trainer, Black/Black, 13 X-Wide

    Units sold300
2

Under Armour

2 ASINs in Top 10

25.0%

Units

1.3K

Revenue

$71K

Avg. price

$54.97

  • Under Armour Men's Charged Assert 10 Shoes

    B09XBTK1M3

    $54.99·★4.5·24.7K revs

    Under Armour Men's Charged Assert 10 Shoes

    Units sold800
  • Under Armour Men's Charged Assert 9 Running Shoe

    B087TC4NBL

    $54.95·★4.6·57.3K revs

    Under Armour Men's Charged Assert 9 Running Shoe

    Units sold500
3

adidas

1 ASIN in Top 10

19.2%

Units

1K

Revenue

$41.7K

Avg. price

$49.00

  • adidas Men's Lite Racer Adapt 7.0 Running Shoes

    B0CKM9F15Z

    $49.00·★4.4·8.4K revs

    adidas Men's Lite Racer Adapt 7.0 Running Shoes

    Units sold1K

One Amazon dataset. Two ways to use it.

Every number in this new balance running shoes for men report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.

Web AppExplore & Monitor

Explore the full data

Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.

  • Organic vs. ad traffic shifts per product
  • Hourly rank and search-volume tracking
  • Competitor ASINs and historical trends
Explore the full data

Starts with a free ASINSIGHT account

MCPAsk & AnalyzeFree Beta

Analyze the data your way

Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.

  • Combine product, keyword, sales & ranking data freely
  • Follow up in your own words, no fixed reports
  • Works in ChatGPT, Claude & Cursor
Analyze with ASINSIGHT MCP

20,000 credits/mo free, no credit card

ASINSIGHT logo

Empower Amazon Sellers With Keyword Expertise Boost Product Keyword Rankings.

Copyright © 2026 ASINSIGHT All rights reserved.

|