Neck Scarf Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Neck Scarf sales on Amazon US totaled 111,500 units in July 2026 (▲ 0.2% vs. the prior month), generating an estimated $1,125,047 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.2% of unit volume and 52.3% of revenue, while a typical listing is priced at $10.69. The keyword itself pulled 18,407 Amazon queries over the same period (▼ 7.9% MoM).
Zooming out to the 12-month window ending July 2026, the neck scarf Top 50 moved 1,014,150 units and $10,689,682 in cumulative sales — an average of 84,513 units and $890,807 per month. Monthly throughput topped out at 111,500 units in July 2026 and dipped to 60,300 in May 2026, leaving the latest reading 28.6% higher than August 2025.
Neck Scarf Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
111.5K
▲ 0.2% MoM
Monthly Revenue 2026/07
$1.1M
▼ 8.3% MoM
Top 10 Market Share 2026/07
59.2%
Neck Scarf Market Share & Sales Concentration on Amazon US — July 2026
The most-sold neck scarf listing on Amazon US in July 2026 is ASIN B0CRR2R22V (Brand: RIIQIICHY), which sold 10,000 units at $6.99 apiece — equal to 9.0% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 66,000 units and $588,890 in July 2026 — 59.2% of unit volume and 52.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Neck Scarf' on Amazon
July 2026
Is 59.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CRR2R22V
RIIQIICHY Head Scarf for Women Like Silk Scarf Hair Scarf Printed Square Scarf Bandanas for Women 35 Inches
10K
▲ 11.1%vs. prior month
$65.8K
latest month
12-month trend
B0DFYHDMT2
GUVIVI Retro Oval Sunglasses for Women 90s Cat Eye Shades UV protection
8K
▲ 0.0%vs. prior month
$112K
latest month
12-month trend
B0BJFJ3J3S
ROXUN Ski Mask Balaclava, Motorcycle Summer Cooling Breathable UV Protector
7K
▼ 12.5%vs. prior month
$48.2K
latest month
12-month trend
B08599Q5TS
Geyoga Neck Gaiter Cooling Face Bandana Mask for Men | 6 Pack, Summer Breathable Stretch Wicking, UPF 50, Sun Wind Dust UV Protection, Quick Dry & Washable, 100% Polyester
7K
▼ 22.2%vs. prior month
$62.9K
latest month
12-month trend
B0BV5Z143H
RIIQIICHY Women Head Hair Scarf Like Satin Silk Scarf Sleeping Hair Wrapping Night 27.5"
7K
▲ 16.7%vs. prior month
$45.6K
latest month
12-month trend
B07QKL1WRL
Cooling Towels 4 Pack, 40x12 Inch Cooling Towel for Neck & Face, Sports | Cooling Neck Towel: Ideal for hiking, gardening, road trips, sports events, dog walks and hot weather activities.
7K
▲ 40.0%vs. prior month
$75.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Neck Scarf Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
RIIQIICHY is the best-performing neck scarf brand in July 2026, moving 17,000 units across 2 ASINs for 25.8% of Top 10 volume. GUVIVI follows with 8,000 units (12.1%), ahead of Fuinloth on 8,000 units (12.1%).
Volume is spread across 8 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.46 to $14.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
RIIQIICHY
2 ASINs in Top 10
25.8%
Units
17K
Revenue
$111.4K
Avg. price
$6.46
B0CRR2R22V
$6.99·★4.6·2.4K revsRIIQIICHY Head Scarf for Women Like Silk Scarf Hair Scarf Printed Square Scarf Bandanas for Women 35 Inches
Units sold10KB0BV5Z143H
$5.93·★4.6·2.2K revsRIIQIICHY Women Head Hair Scarf Like Satin Silk Scarf Sleeping Hair Wrapping Night 27.5"
Units sold7K
GUVIVI
1 ASIN in Top 10
12.1%
Units
8K
Revenue
$112K
Avg. price
$14.99
B0DFYHDMT2
$14.99·★4.4·931 revsGUVIVI Retro Oval Sunglasses for Women 90s Cat Eye Shades UV protection
Units sold8K
Fuinloth
2 ASINs in Top 10
12.1%
Units
8K
Revenue
$77.5K
Avg. price
$8.69
B0F5QKMSL3
$11.99·★4.6·1.3K revsFuinloth Neck Gaiter, 6 Pack Cooling UV Protection Bandana Face Mask Gator | Breathable Sweat Wicking, UPF 50, Sun Wind Dust Shield, Quick Dry & Washable, 95% Polyester 5% Spandex
Units sold5KB086Z2WR6Y
$5.39·★4.5·48K revsFuinloth Balaclava Ski Mask, Motorcycle Summer Thin Cooling UV Protection
Units sold3K
Trending Neck Scarf Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B086Z2WR6Y booked 3K units at $5.39, with ▲ 0.0% MoM change. On the growth side, B0F2F2VF1H leads positive momentum with ▲ 100.0% MoM growth on 6K units, with B0DD5VFV75 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B086Z2WR6Y
Fuinloth Balaclava Ski Mask, Motorcycle Summer Thin Cooling UV Protection
Price
$5.39
Rating
4.5
Reviews
48K
Latest month sales
B0F2F2VF1H
Sumolux Head Hair Scarf for Women Like Satin Silk Scarf Bandana
Price
$6.98
Rating
4.4
Reviews
569
Latest month sales
B0DD5VFV75
ROXUN Balaclava Ski Mask, 5 Pack Neck Gaiter Motorcycle Summer Cooling
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.6
Reviews
1.6K
Latest month sales
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