Coach Bag Charm Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Coach Bag Charm sales on Amazon US totaled 20,000 units in July 2026 (▼ 14.9% vs. the prior month), generating an estimated $197,848 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.0% of unit volume and 47.8% of revenue, while a typical listing is priced at $14.18. The keyword itself pulled 19,452 Amazon queries over the same period (▼ 17.1% MoM).
Zooming out to the 12-month window ending July 2026, the coach bag charm Top 50 moved 223,800 units and $2,172,770 in cumulative sales — an average of 18,650 units and $181,064 per month. Monthly throughput topped out at 30,250 units in December 2025 and dipped to 12,450 in May 2026, leaving the latest reading 15.3% higher than August 2025.
Coach Bag Charm Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
20K
▼ 14.9% MoM
Monthly Revenue 2026/07
$197.8K
▼ 6.3% MoM
Top 10 Market Share 2026/07
63.0%
Coach Bag Charm Market Share & Sales Concentration on Amazon US — July 2026
The most-sold coach bag charm listing on Amazon US in July 2026 is ASIN B0DFWNWCQ6 (Brand: Miokkley), which sold 3,000 units at $7.99 apiece — equal to 15.0% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 12,600 units and $94,564 in July 2026 — 63.0% of unit volume and 47.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Coach Bag Charm' on Amazon
July 2026
Is 63.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DFWNWCQ6
Miokkley Cute Bunny Plush Keychain for Backpack, 3.5" Inch Mini Rabbit Keychain Purse Charm Pendant Gift for Women
3K
▲ 50.0%vs. prior month
$21.2K
latest month
12-month trend
B0DSPTKVDX
TINKRSTUFF Cherry Bag Charm Cute Cherry Purse Charms Strawberry Keychain Best Gifts
2K
▲ 0.0%vs. prior month
$12K
latest month
12-month trend
B0FCYTMG3K
Gegraterwa Purse Chain Pearl Bag Chains Purse Charms with Gold Straps Bag Charms for Handbags(1)
2K
▼ 33.3%vs. prior month
$12K
latest month
12-month trend
B0DPYLT3YF
Cherry Bag Charm Keychain, Cherry Purse Charm for Women Handbags
1K
▲ 25.0%vs. prior month
$10K
latest month
12-month trend
B0DSL7MHJT
OVRUNS Cherry Bag Charm Cute Accessories Sparkling Purse Charms for Women | Sparkling resin cherry charm with metal, glossy, perfect for bag charms, keychains,keyring and backpacks
1K
▲ 0.0%vs. prior month
$9.1K
latest month
12-month trend
B0C6K457T6
LAEKOU Jelly Balloon Dog Keychain for Women, Cute Bag Charms Key Chain
900
▲ 0.0%vs. prior month
$6.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Coach Bag Charm Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Miokkley is the best-performing coach bag charm brand in July 2026, moving 3,000 units across 1 ASIN for 23.8% of Top 10 volume. TINKRSTUFF follows with 2,000 units (15.9%), ahead of Gegraterwa on 2,000 units (15.9%).
Volume is spread across 10 brands, with the top three holding 55.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $7.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Miokkley
1 ASIN in Top 10
23.8%
Units
3K
Revenue
$21.2K
Avg. price
$7.99
B0DFWNWCQ6
$7.99·★4.7·1.3K revsMiokkley Cute Bunny Plush Keychain for Backpack, 3.5" Inch Mini Rabbit Keychain Purse Charm Pendant Gift for Women
Units sold3K
TINKRSTUFF
1 ASIN in Top 10
15.9%
Units
2K
Revenue
$12K
Avg. price
$5.99
B0DSPTKVDX
$5.99·★4.7·689 revsTINKRSTUFF Cherry Bag Charm Cute Cherry Purse Charms Strawberry Keychain Best Gifts
Units sold2K
Gegraterwa
1 ASIN in Top 10
15.9%
Units
2K
Revenue
$12K
Avg. price
$5.99
B0FCYTMG3K
$5.99·★4.6·353 revsGegraterwa Purse Chain Pearl Bag Chains Purse Charms with Gold Straps Bag Charms for Handbags(1)
Units sold2K
Trending Coach Bag Charm Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FRYXKNQ5 booked 700 units at $5.99, with ▲ 16.7% MoM change. On the growth side, B0FXW7S4C7 leads positive momentum with ▲ 100.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FRYXKNQ5
Cross Keychain Heart Butterfly Bag Charm Key Chain Accessories for Women Car Key Ring Bag Purse
Price
$5.99
Rating
4.8
Reviews
106
Latest month sales
B0GR9Q6CKK
Bag Charm for Women Purse Charms for Handbags
Price
$13.99
Rating
4.3
Reviews
461
Latest month sales
B0FXW7S4C7
Heart Bow Keychain for Women Cute Key Chain Bag Charms Accessories Car Purse Backpack Valentines Jewelry Gifts
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.4
Reviews
81
Latest month sales
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