Nature Made Multi For Her Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nature Made Multi For Her sales on Amazon US totaled 673,000 units in July 2026 (▼ 15.7% vs. the prior month), generating an estimated $14,622,010 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.0% of unit volume and 47.3% of revenue, while a typical listing is priced at $23.12. The keyword itself pulled 38,615 Amazon queries over the same period (▲ 34.1% MoM).
Zooming out to the 12-month window ending July 2026, the nature made multi for her Top 50 moved 7,844,600 units and $167,992,320 in cumulative sales — an average of 653,717 units and $13,999,360 per month. Monthly throughput topped out at 798,000 units in June 2026 and dipped to 391,000 in May 2026, leaving the latest reading 2.7% higher than August 2025.
Nature Made Multi For Her Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
673K
▼ 15.7% MoM
Monthly Revenue 2026/07
$14.6M
▼ 15.7% MoM
Top 10 Market Share 2026/07
49.0%
Nature Made Multi For Her Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nature made multi for her listing on Amazon US in July 2026 is ASIN B09SR2KX9D (Brand: Nature Made), which sold 50,000 units at $12.58 apiece — equal to 7.4% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 330,000 units and $6,919,100 in July 2026 — 49.0% of unit volume and 47.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nature Made Multi For Her' on Amazon
July 2026
Is 49.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09SR2KX9D
Nature Made Vitamin D3 K2 Supplement, 30 Softgels | Vitamin D 5000 IU (125 mcg) for Immune, Bone, Teeth and Muscle Health Support, 30 Day Supply
50K
▼ 28.6%vs. prior month
$634.5K
latest month
12-month trend
B09KCCVL9V
Centrum Silver Women's Multivitamin for Women 50 and Over, 200 Tablets | Contains Vitamin D3, B Vitamins, Calcium, and Antioxidants, Non-GMO Ingredients, Supports Memory and Cognition, GLP-1 Support
40K
▲ 33.3%vs. prior month
$732.4K
latest month
12-month trend
B00DS5BGDY
Nature Made Vitamin B12 1000 mcg, Energy Metabolism Support, 150 Softgels | B12 Vitamins 1000 mcg, Energy Metabolism Support Supplement for Women and Men, Gluten Free, 150 Day Supply
40K
▼ 20.0%vs. prior month
$630.8K
latest month
12-month trend
B00FOTMGTU
THORNE Basic Nutrients 2/Day, Vitamin & Mineral Formula, 60 Capsules | Comprehensive Daily Multi-Vitamin with Optimal Bioavailability, Gluten, Dairy & Soy-Free, NSF Contents Certified
40K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B07BXVFC32
Nature Made Prenatal Vitamins for Women with Folic Acid + DHA, 110 Softgels | Prenatal Vitamin and Mineral Supplement for Daily Nutritional Support, With Folic Acid and 19 Other Nutrients, 110 Day Supply
40K
▼ 20.0%vs. prior month
$791.6K
latest month
12-month trend
B07H8LBDTG
OLLY Women's Multivitamin, Supports Overall Wellness,* Biotin - 130 Count | Women's Wellness, A Multitasking Blend of Vitamins, Biotin & Folic Acid, Gluten Free, No Synthetic Colors or Flavors
30K
▲ 0.0%vs. prior month
$483.3K
latest month
12-month trend
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Best Nature Made Multi For Her Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nature Made is the best-performing nature made multi for her brand in July 2026, moving 130,000 units across 3 ASINs for 39.4% of Top 10 volume. OLLY follows with 50,000 units (15.2%), ahead of Centrum on 40,000 units (12.1%).
With 7 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.43 to $16.61, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nature Made
3 ASINs in Top 10
39.4%
Units
130K
Revenue
$2.1M
Avg. price
$16.61
B09SR2KX9D
$12.58·★4.7·10.9K revsNature Made Vitamin D3 K2 Supplement, 30 Softgels | Vitamin D 5000 IU (125 mcg) for Immune, Bone, Teeth and Muscle Health Support, 30 Day Supply
Units sold50KB00DS5BGDY
$17.48·★4.7·45.6K revsNature Made Vitamin B12 1000 mcg, Energy Metabolism Support, 150 Softgels | B12 Vitamins 1000 mcg, Energy Metabolism Support Supplement for Women and Men, Gluten Free, 150 Day Supply
Units sold40KB07BXVFC32
$19.77·★4.7·41.7K revsNature Made Prenatal Vitamins for Women with Folic Acid + DHA, 110 Softgels | Prenatal Vitamin and Mineral Supplement for Daily Nutritional Support, With Folic Acid and 19 Other Nutrients, 110 Day Supply
Units sold40K
OLLY
2 ASINs in Top 10
15.2%
Units
50K
Revenue
$718.1K
Avg. price
$14.43
B07H8LBDTG
$15.97·★4.6·47.7K revsOLLY Women's Multivitamin, Supports Overall Wellness,* Biotin - 130 Count | Women's Wellness, A Multitasking Blend of Vitamins, Biotin & Folic Acid, Gluten Free, No Synthetic Colors or Flavors
Units sold30KB014G4AY1A
$12.88·★4.6·47.7K revsOLLY Women's Multivitamin, Supports Overall Wellness,* Biotin - 90 Count | Women's Wellness, A Multitasking Blend of Vitamins, Biotin & Folic Acid, Gluten Free, No Synthetic Colors or Flavors
Units sold20K
Centrum
1 ASIN in Top 10
12.1%
Units
40K
Revenue
$732.4K
Avg. price
$14.68
B09KCCVL9V
$14.68·★4.8·35.2K revsCentrum Silver Women's Multivitamin for Women 50 and Over, 200 Tablets | Contains Vitamin D3, B Vitamins, Calcium, and Antioxidants, Non-GMO Ingredients, Supports Memory and Cognition, GLP-1 Support
Units sold40K
Trending Nature Made Multi For Her Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B014G4AY1A booked 20K units at $12.88, with ▲ 0.0% MoM change. On the growth side, B086RQVNDV leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0DJG2C9F5 close behind at ▲ 60.0% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B014G4AY1A
OLLY Women's Multivitamin, Supports Overall Wellness,* Biotin - 90 Count | Women's Wellness, A Multitasking Blend of Vitamins, Biotin & Folic Acid, Gluten Free, No Synthetic Colors or Flavors
Price
$12.88
Rating
4.6
Reviews
47.7K
Latest month sales
B086RQVNDV
Nature Made Magnesium Glycinate 200 mg per Serving, 180 Capsules | High Absorption Magnesium Supplement for Muscle, Heart and Bone Support, Magnesium Bisglycinate Capsules, 90 Day Supply
Price
$31.99
Rating
4.6
Reviews
22K
Latest month sales
B0DJG2C9F5
Nature's Bounty Optimal Solutions Hair, Skin & Nail Collagen Pectin Gummies | 100mg Collagen and 2,500mcg Biotin Per Serving, No Stick Gummy, Tropical Citrus Flavor, 200 Count, 100 Total Servings
Unlock to view ASIN details and product titles
Price
$29.98
Rating
4.7
Reviews
1.6K
Latest month sales
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