Native Hand Soap Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Native Hand Soap sales on Amazon US totaled 442,000 units in July 2026 (▼ 18.9% vs. the prior month), generating an estimated $4,223,950 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.6% of unit volume and 45.4% of revenue, while a typical listing is priced at $12.05. The keyword itself pulled 27,310 Amazon queries over the same period (▲ 51.4% MoM).
Zooming out to the 12-month window ending July 2026, the native hand soap Top 50 moved 4,131,050 units and $43,432,511 in cumulative sales — an average of 344,254 units and $3,619,376 per month. Monthly throughput topped out at 532,400 units in June 2026 and dipped to 220,600 in May 2026, leaving the latest reading 42.0% higher than August 2025.
Native Hand Soap Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
442K
▼ 18.9% MoM
Monthly Revenue 2026/07
$4.2M
▼ 26.3% MoM
Top 10 Market Share 2026/07
56.6%
Native Hand Soap Market Share & Sales Concentration on Amazon US — July 2026
The most-sold native hand soap listing on Amazon US in July 2026 is ASIN B00262227E (Brand: Mrs. MEYER'S), which sold 40,000 units at $4.98 apiece — equal to 9.0% of every unit tracked in this report.
The Top 10 ASINs account for 250,000 units and $1,917,400 in July 2026 — 56.6% of unit volume and 45.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Native Hand Soap' on Amazon
July 2026
Is 56.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00262227E
Mrs. Meyer's Clean Day, Hand Soap Refill, Lavender Scent, 33 Fl Oz
40K
▼ 50.0%vs. prior month
$203.2K
latest month
12-month trend
B07MFMWFYL
MRS. MEYER'S CLEAN DAY Hand Soap Refill, Rain Water Scent, 33 Fl Oz Bottle
40K
▼ 20.0%vs. prior month
$228.4K
latest month
12-month trend
B08BPY986S
Amazon Basics Original Fresh Liquid Hand Soap with Moisturizers, 7.5 Fl Oz (Pack of 6)
40K
▲ 0.0%vs. prior month
$223.6K
latest month
12-month trend
B07TJG79HP
MRS. MEYER'S CLEAN DAY Liquid Hand Soap, Rain Water, 12.5 fl oz, 3 Pack | Moisturizing Liquid Hand Soap, Softens and Cleans Hands, Cruelty Free, Made with Essential Oils, Olive Oil, and Aloe Vera
30K
▲ 50.0%vs. prior month
$378.3K
latest month
12-month trend
B0020VJTDG
MRS. MEYER'S CLEAN DAY Liquid Hand Soap Refill, Basil, 33 fl oz | Moisturizing Liquid Hand Soap, Softens and Cleans Hands, Cruelty Free, Made with Essential Oils, Olive Oil, and Aloe Vera
20K
▼ 33.3%vs. prior month
$98.8K
latest month
12-month trend
B00NU9MJYS
MRS. MEYER'S CLEAN DAY Liquid Hand Soap, Lemon Verbena, 12.5 fl oz, 3 Pack | Moisturizing Liquid Hand Soap, Softens and Cleans Hands, Cruelty Free, Made with Essential Oils, Olive Oil, and Aloe Vera
20K
▼ 50.0%vs. prior month
$181.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Native Hand Soap Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mrs. MEYER'S is the best-performing native hand soap brand in July 2026, moving 170,000 units across 7 ASINs for 68.0% of Top 10 volume. Amazon Basics follows with 40,000 units (16.0%), ahead of Method on 20,000 units (8.0%).
With 4 brands splitting the Top 10 and 92.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.15 to $10.44, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mrs. MEYER'S
7 ASINs in Top 10
68.0%
Units
170K
Revenue
$1.2M
Avg. price
$8.03
B00262227E
$4.98·★4.7·53.2K revsMrs. Meyer's Clean Day, Hand Soap Refill, Lavender Scent, 33 Fl Oz
Units sold40KB07MFMWFYL
$4.98·★4.7·53.2K revsMRS. MEYER'S CLEAN DAY Hand Soap Refill, Rain Water Scent, 33 Fl Oz Bottle
Units sold40KB07TJG79HP
$12.50·★4.8·68.9K revsMRS. MEYER'S CLEAN DAY Liquid Hand Soap, Rain Water, 12.5 fl oz, 3 Pack | Moisturizing Liquid Hand Soap, Softens and Cleans Hands, Cruelty Free, Made with Essential Oils, Olive Oil, and Aloe Vera
Units sold30KB0020VJTDG
$7.68·★4.7·42.8K revsMRS. MEYER'S CLEAN DAY Liquid Hand Soap Refill, Basil, 33 fl oz | Moisturizing Liquid Hand Soap, Softens and Cleans Hands, Cruelty Free, Made with Essential Oils, Olive Oil, and Aloe Vera
Units sold20KB00NU9MJYS
$14.91·★4.7·23.9K revsMRS. MEYER'S CLEAN DAY Liquid Hand Soap, Lemon Verbena, 12.5 fl oz, 3 Pack | Moisturizing Liquid Hand Soap, Softens and Cleans Hands, Cruelty Free, Made with Essential Oils, Olive Oil, and Aloe Vera
Units sold20KB07MG5YJLT
$2.08·★4.8·21.2K revsMrs. Meyer's Clean Day, Hand Soap, Rain Water Scent, 12.5 Fl Oz
Units sold10KB01N1N6FMZ
$9.09·★4.8·68.9K revsMRS. MEYER'S CLEAN DAY Liquid Hand Soap, Lavender, 12.5 fl oz, 3 Pack | Moisturizing Liquid Hand Soap, Softens and Cleans Hands, Cruelty Free, Made with Essential Oils, Olive Oil, and Aloe Vera
Units sold10K
Amazon Basics
1 ASIN in Top 10
16.0%
Units
40K
Revenue
$223.6K
Avg. price
$6.15
B08BPY986S
$6.15·★4.6·45.7K revsAmazon Basics Original Fresh Liquid Hand Soap with Moisturizers, 7.5 Fl Oz (Pack of 6)
Units sold40K
Method
1 ASIN in Top 10
8.0%
Units
20K
Revenue
$208.8K
Avg. price
$10.44
B08KKVY2QQ
$10.44·★4.7·15.7K revsmethod Foaming Hand Wash, Sea Minerals, 10 fl oz, 3 pack | Hydrates & Softens Skin, Designed for Gentle Everyday Cleansing, With Notes of Bergamot, Lemon and Rosemary
Units sold20K
Trending Native Hand Soap Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07MG5YJLT booked 10K units at $2.08, with ▲ 0.0% MoM change. On the growth side, B0BJCC7Y4L leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B0FPHW4BVN close behind at ▲ 100.0% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07MG5YJLT
Mrs. Meyer's Clean Day, Hand Soap, Rain Water Scent, 12.5 Fl Oz
Price
$2.08
Rating
4.8
Reviews
21.2K
Latest month sales
B0BJCC7Y4L
MRS. MEYER'S CLEAN DAY Hand Soap, Fall Leaves Scent, 12.5 Fl Oz Bottle
Price
$4.89
Rating
4.4
Reviews
2.6K
Latest month sales
B0FPHW4BVN
Native Liquid Hand Soap, Toasted Vanilla & Honey Scent, Non-Drying Formula for Soft, Smooth Hands, Made with Plant-Based Cleansers, Sulfate & Paraben Free, 13 oz Bottle
Unlock to view ASIN details and product titles
Price
$6.27
Rating
4.4
Reviews
2K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this native hand soap report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card