Napkins Vanity Fair Everyday Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Napkins Vanity Fair Everyday sales on Amazon US totaled 508,300 units in July 2026 (▼ 5.3% vs. the prior month), generating an estimated $4,814,727 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 91.3% of unit volume and 86.4% of revenue, while a typical listing is priced at $16.21. The keyword itself pulled 17,174 Amazon queries over the same period (▲ 2.3% MoM).
Zooming out to the 12-month window ending July 2026, the napkins vanity fair everyday Top 50 moved 5,020,800 units and $47,963,602 in cumulative sales — an average of 418,400 units and $3,996,967 per month. Monthly throughput topped out at 536,800 units in June 2026 and dipped to 296,000 in May 2026, leaving the latest reading 53.1% higher than August 2025.
Napkins Vanity Fair Everyday Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
508.3K
▼ 5.3% MoM
Monthly Revenue 2026/07
$4.8M
▼ 4.5% MoM
Top 10 Market Share 2026/07
91.3%
Napkins Vanity Fair Everyday Market Share & Sales Concentration on Amazon US — July 2026
The most-sold napkins vanity fair everyday listing on Amazon US in July 2026 is ASIN B000VCFB0G (Brand: Bounty), which sold 100,000 units at $3.19 apiece — equal to 19.7% of every unit tracked in this report.
The Top 10 ASINs account for 464,000 units and $4,159,120 in July 2026 — 91.3% of unit volume and 86.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Napkins Vanity Fair Everyday' on Amazon
July 2026
Is 91.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000VCFB0G
Bounty Paper Napkins, White, 200 Count, Packaging may vary
100K
▲ 0.0%vs. prior month
$283K
latest month
12-month trend
B0DQYPYVB6
Bounty Select-A-Size Paper Towels, White, 8 Triple Rolls = 24 Regular Roll
100K
▲ 0.0%vs. prior month
$2.2M
latest month
12-month trend
B0DQYR6X8R
Bounty Select-A-Size Paper Towels, White, 2 Triple Rolls = 6 Regular Rolls
100K
▲ 0.0%vs. prior month
$697K
latest month
12-month trend
B00I4F1NLI
Bounty Paper Napkins, White, 400 Count
50K
▲ 0.0%vs. prior month
$287K
latest month
12-month trend
B0DPLRQBK4
Amazon Basics Everyday Paper Napkins, 400 Count
40K
▼ 20.0%vs. prior month
$242.4K
latest month
12-month trend
B0014E89WM
Vanity Fair Everyday Paper Napkins, 100 Count, Disposable | 2-ply paper dinner napkins for everyday; soft and smooth feel; absorbent dinner size for mealtime, easy cleanup
30K
▲ 0.0%vs. prior month
$63.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Napkins Vanity Fair Everyday Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bounty is the best-performing napkins vanity fair everyday brand in July 2026, moving 350,000 units across 4 ASINs for 75.4% of Top 10 volume. Vanity Fair follows with 74,000 units (15.9%), ahead of Amazon Basics on 40,000 units (8.6%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.99 to $9.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bounty
4 ASINs in Top 10
75.4%
Units
350K
Revenue
$3.5M
Avg. price
$9.00
B000VCFB0G
$3.19·★4.8·41.4K revsBounty Paper Napkins, White, 200 Count, Packaging may vary
Units sold100KB0DQYPYVB6
$19.96·★4.8·22.6K revsBounty Select-A-Size Paper Towels, White, 8 Triple Rolls = 24 Regular Roll
Units sold100KB0DQYR6X8R
$6.97·★4.8·22.6K revsBounty Select-A-Size Paper Towels, White, 2 Triple Rolls = 6 Regular Rolls
Units sold100KB00I4F1NLI
$5.89·★4.8·41.4K revsBounty Paper Napkins, White, 400 Count
Units sold50K
Vanity Fair
5 ASINs in Top 10
15.9%
Units
74K
Revenue
$443.7K
Avg. price
$8.31
B0014E89WM
$2.88·★4.8·24.1K revsVanity Fair Everyday Paper Napkins, 100 Count, Disposable | 2-ply paper dinner napkins for everyday; soft and smooth feel; absorbent dinner size for mealtime, easy cleanup
Units sold30KB00MW3HBA0
$2.79·★4.8·24.1K revsVanity Fair Everyday Paper Napkins, 200 Count, Disposable Napkins | Smooth 2-ply white paper napkins for family meals, snacking, picnics, parties, and easy cleanup
Units sold20KB0FNNDBY9X
$10.49·★4.8·24.1K revsVanity Fair Everyday Paper Napkins, 400 Count White Dinner Napkins
Units sold10KB075V9Q5X8
$3.16·★4.8·15.8K revsVanity Fair Napkins, Extra Absorbent Premium Paper Napkins, 80 Count | Soft and strong disposable paper napkins for everyday use, home essentials for convenience and hosting; disposable napkins
Units sold8KB078GDLCT5
$22.24·★4.8·10.4K revsVanity Fair Entertain Paper Napkins, Disposable Dinner Napkins, 320 Count | Fancy paper napkins for dinner parties, place settings, and buffet service
Units sold6K
Amazon Basics
1 ASIN in Top 10
8.6%
Units
40K
Revenue
$242.4K
Avg. price
$4.99
B0DPLRQBK4
$4.99·★4.5·2.8K revsAmazon Basics Everyday Paper Napkins, 400 Count
Units sold40K
Trending Napkins Vanity Fair Everyday Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CRDSFC2N leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B08L9N499C close behind at ▲ 50.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CRDSFC2N
Horaldaily 100 Spring Summer Disposable Paper Decorative Guest Napkins, Hummingbird Butterfly Flowers Watercolor Hand Towel for Party Lunch Dinner Kitchen Bathroom
Price
$9.99
Rating
4.6
Reviews
108
Latest month sales
B08L9N499C
Everyday Paper Napkins (500 Pack), Disposable Paper Napkins, White Bulk Napkins for Meals, Parties & Crafts, Made in USA, Servilletas, Stock Your Home
Price
$14.99
Rating
4.4
Reviews
2.7K
Latest month sales
B07QYZYN7X
100 PK Gold Napkins - 4 Assorted Designs - 3-Ply Cocktail Napkins Folded 5 x 5 Inches Bar Napkins Disposable Party Napkins Paper Napkins Dinner for Wedding Baby Shower Birthday Graduation 2023
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.8
Reviews
2.4K
Latest month sales
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