Nail Polish Thinner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nail Polish Thinner sales on Amazon US totaled 297,400 units in July 2026 (▼ 4.8% vs. the prior month), generating an estimated $2,495,314 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.5% of unit volume and 45.6% of revenue, while a typical listing is priced at $9.35. The keyword itself pulled 26,397 Amazon queries over the same period (▲ 6.8% MoM).
Zooming out to the 12-month window ending July 2026, the nail polish thinner Top 50 moved 3,012,000 units and $24,671,457 in cumulative sales — an average of 251,000 units and $2,055,955 per month. Monthly throughput topped out at 312,500 units in June 2026 and dipped to 152,800 in May 2026, leaving the latest reading 21.5% higher than August 2025.
Nail Polish Thinner Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
297.4K
▼ 4.8% MoM
Monthly Revenue 2026/07
$2.5M
▼ 6.3% MoM
Top 10 Market Share 2026/07
53.5%
Nail Polish Thinner Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nail polish thinner listing on Amazon US in July 2026 is ASIN B0046MK34G (Brand: Sally Hansen), which sold 40,000 units at $4.97 apiece — equal to 13.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 159,000 units and $1,136,710 in July 2026 — 53.5% of unit volume and 45.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nail Polish Thinner' on Amazon
July 2026
Is 53.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0046MK34G
Sally Hansen Instant Cuticle Remover™, Nail Treatment, Fast Drying, Contains Aloe and Chamomile
40K
▼ 20.0%vs. prior month
$198.8K
latest month
12-month trend
B0CN289PXP
Nail File and Buffer Set, 4 Way Nail Buffers Shine Kit Professional Nail Files for Natural Nails Manicure Filer Filing Polishing Buff Nail Care Smoother Buffing Fingernail 100/120/240/600/3000 Grit
20K
▲ 100.0%vs. prior month
$119.8K
latest month
12-month trend
B0D8TB8J8T
JODSONE 15ML Gel Nail Polish Remover No Need Soaking or Wrapping Gel Remover for Nails 3-5 Minutes Easy And Quick
20K
▲ 0.0%vs. prior month
$112.6K
latest month
12-month trend
B005HGWGVS
Onyx Professional Hard as Hoof Nail Strengthening Cream, Island Coconut 1oz | Made in USA, Nail Growth and Conditioning Cuticle Cream Stops Splits, Chips, Cracks & Strengthens Nails
20K
▲ 0.0%vs. prior month
$205.8K
latest month
12-month trend
B0046MLZLG
Sally Hansen Advanced Hard as Nails™, Clear Nail Strengthener, Includes Retinol and Nylon, Nourishing
10K
▲ 0.0%vs. prior month
$33.8K
latest month
12-month trend
B0CLXGPLQL
4 Way Nail Buffer Block (4 Pcs), Nail Shine Buffers Blocks Files for Natural and Acrylic Nails Smoother Buffing Block Polisher Fingernail File Buffer 120/240/600/3000 Grit for Buffing Shinning
10K
▲ 0.0%vs. prior month
$49.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Nail Polish Thinner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sally Hansen is the best-performing nail polish thinner brand in July 2026, moving 50,000 units across 2 ASINs for 31.4% of Top 10 volume. AhaTopia follows with 20,000 units (12.6%), ahead of JODSONE on 20,000 units (12.6%).
Volume is spread across 9 brands, with the top three holding 56.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.17 to $5.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sally Hansen
2 ASINs in Top 10
31.4%
Units
50K
Revenue
$232.6K
Avg. price
$4.17
B0046MK34G
$4.97·★4.6·58.8K revsSally Hansen Instant Cuticle Remover™, Nail Treatment, Fast Drying, Contains Aloe and Chamomile
Units sold40KB0046MLZLG
$3.38·★4.6·27.3K revsSally Hansen Advanced Hard as Nails™, Clear Nail Strengthener, Includes Retinol and Nylon, Nourishing
Units sold10K
AhaTopia
1 ASIN in Top 10
12.6%
Units
20K
Revenue
$119.8K
Avg. price
$5.99
B0CN289PXP
$5.99·★4.7·3.3K revsNail File and Buffer Set, 4 Way Nail Buffers Shine Kit Professional Nail Files for Natural Nails Manicure Filer Filing Polishing Buff Nail Care Smoother Buffing Fingernail 100/120/240/600/3000 Grit
Units sold20K
JODSONE
1 ASIN in Top 10
12.6%
Units
20K
Revenue
$112.6K
Avg. price
$5.99
B0D8TB8J8T
$5.99·★4.1·7.2K revsJODSONE 15ML Gel Nail Polish Remover No Need Soaking or Wrapping Gel Remover for Nails 3-5 Minutes Easy And Quick
Units sold20K
Trending Nail Polish Thinner Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0G1XGM6WM leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0CN289PXP close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G1XGM6WM
Maximum Strength Nail Fungi Treatment | Fast Acting Liquid Drops for Finger & Toe Nails, Restore and Repair Damaged, Discolored Nails.
Price
$17.90
Rating
4.0
Reviews
271
Latest month sales
B0CN289PXP
Nail File and Buffer Set, 4 Way Nail Buffers Shine Kit Professional Nail Files for Natural Nails Manicure Filer Filing Polishing Buff Nail Care Smoother Buffing Fingernail 100/120/240/600/3000 Grit
Price
$5.99
Rating
4.7
Reviews
3.3K
Latest month sales
B000VUT39S
Orly Bonder | Nail Polish Base Coat | Rubberized Basecoat for Long-Lasting Manicures & Pedicures | Non-Toxic | 0.6 fl oz
Unlock to view ASIN details and product titles
Price
$8.09
Rating
4.6
Reviews
5K
Latest month sales
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