Cuticle Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cuticle Oil sales on Amazon US totaled 150,600 units in July 2026 (▼ 12.3% vs. the prior month), generating an estimated $1,187,349 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.7% of unit volume and 59.1% of revenue, while a typical listing is priced at $9.66. The keyword itself pulled 458,688 Amazon queries over the same period (▲ 5.8% MoM).
Zooming out to the 12-month window ending July 2026, the cuticle oil Top 50 moved 1,746,050 units and $13,924,663 in cumulative sales — an average of 145,504 units and $1,160,389 per month. Monthly throughput topped out at 171,800 units in June 2026 and dipped to 86,400 in May 2026, leaving the latest reading 11.3% higher than August 2025.
Cuticle Oil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
150.6K
▼ 12.3% MoM
Monthly Revenue 2026/07
$1.2M
▼ 11.4% MoM
Top 10 Market Share 2026/07
67.7%
Cuticle Oil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cuticle oil listing on Amazon US in July 2026 is ASIN B0046MK34G (Brand: Sally Hansen), which sold 40,000 units at $4.97 apiece — equal to 26.6% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 102,000 units and $701,450 in July 2026 — 67.7% of unit volume and 59.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cuticle Oil' on Amazon
July 2026
Is 67.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0046MK34G
Sally Hansen Instant Cuticle Remover™, Nail Treatment, Fast Drying, Contains Aloe and Chamomile
40K
▼ 20.0%vs. prior month
$198.8K
latest month
12-month trend
B00F644LTQ
Cuccio Naturale Milk & Honey Revitalizing Cuticle Oil, Lightweight Fast-Absorbing Hydrating Nail & Cuticle Conditioner, Cold-Pressed Oils + Vitamin E, 2.30 Fl Oz
10K
▲ 0.0%vs. prior month
$96.1K
latest month
12-month trend
B0CF28XMSY
MORGLES Nail File and Buffer Blocks with Nail Care Kit | 13 Pcs Manicure Kit for Women, with Milk and Honey Cuticle Oil, Cuticle Trimmer Set
10K
▲ 0.0%vs. prior month
$89.9K
latest month
12-month trend
B0CS2Z7M9Z
SAVILAND Natural Cuticle Oil Pen 6Pcs Vitamin E for Damaged Thin Nails | Revitalizing Cuticle Softener, Overnight Repair, Nail Strengthener, Plant-Based Jojoba & Olive Oil, Mess-Free Pen Applicator
8K
▼ 20.0%vs. prior month
$53.8K
latest month
12-month trend
B000AADF20
Sally Hansen Nail Treatment Vitamin E Nail & Cuticle Oil™ | Enriched with Natural Essential Oils & Vitamin E | Deeply Nourishes & Conditions Dry Nails & Cuticles
7K
▼ 30.0%vs. prior month
$47.2K
latest month
12-month trend
B08YMJ4X4B
C CARE Sweet Almond Cuticle Oil for Nails, 2.5 oz – Overnight Cuticle Repair Oil for Dry Cuticles, Nail Strengthener & Moisturizer, Includes Dropper & Brush
7K
▲ 0.0%vs. prior month
$52.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cuticle Oil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sally Hansen is the best-performing cuticle oil brand in July 2026, moving 52,000 units across 3 ASINs for 51.0% of Top 10 volume. Cuccio follows with 10,000 units (9.8%), ahead of MORGLES on 10,000 units (9.8%).
With 8 brands splitting the Top 10 and 70.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.07 to $8.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sally Hansen
3 ASINs in Top 10
51.0%
Units
52K
Revenue
$282.9K
Avg. price
$6.07
B0046MK34G
$4.97·★4.6·58.7K revsSally Hansen Instant Cuticle Remover™, Nail Treatment, Fast Drying, Contains Aloe and Chamomile
Units sold40KB000AADF20
$6.74·★4.6·20.5K revsSally Hansen Nail Treatment Vitamin E Nail & Cuticle Oil™ | Enriched with Natural Essential Oils & Vitamin E | Deeply Nourishes & Conditions Dry Nails & Cuticles
Units sold7KB0FWFMF4J1
$6.49·★4.6·20.5K revsSally Hansen Vitamin E Nail & Cuticle Treatment Pen | Hydrates and Conditions Dry Nails | Nourishing Formula with Apricot Oil | Smooth, Healthy-Looking Nails | Easy, Mess-Free Nail Care on the Go
Units sold5K
Cuccio
1 ASIN in Top 10
9.8%
Units
10K
Revenue
$96.1K
Avg. price
$8.84
B00F644LTQ
$8.84·★4.7·125.4K revsCuccio Naturale Milk & Honey Revitalizing Cuticle Oil, Lightweight Fast-Absorbing Hydrating Nail & Cuticle Conditioner, Cold-Pressed Oils + Vitamin E, 2.30 Fl Oz
Units sold10K
MORGLES
1 ASIN in Top 10
9.8%
Units
10K
Revenue
$89.9K
Avg. price
$8.99
B0CF28XMSY
$8.99·★4.7·2K revsMORGLES Nail File and Buffer Blocks with Nail Care Kit | 13 Pcs Manicure Kit for Women, with Milk and Honey Cuticle Oil, Cuticle Trimmer Set
Units sold10K
Trending Cuticle Oil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B084FHV47R booked 4K units at $4.97, with ▲ 33.3% MoM change. On the growth side, B0CRR6C4D1 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0018Z5R8G close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B084FHV47R
Cuticle Oil Pen with Vitamin E – Nail & Cuticle Moisturizing Oil – Mess-Free Brush Pen for Dry Cuticles & Nails – Manicure & Pedicure Nail Care
Price
$4.97
Rating
4.5
Reviews
9.6K
Latest month sales
B0CRR6C4D1
Yoken Organic Jojoba Oil 4oz with dropper, Pure for Nails, Face & Skin Care | 100% Pure Natural Cold Pressed Facial Moisturizer Multi-purpose Base Carrier Oil Cuticle Oil Unrefined Hexane Free For Hair
Price
$8.99
Rating
4.8
Reviews
1.1K
Latest month sales
B0018Z5R8G
Badger Organic Cuticle Cream, Shea Butter, .75 oz Tin | Deep Hydration for Dry Cracked Cuticles & Hangnails, Non-Greasy, Strong Healthy Nails, Cuticle balm, Cuticle oil
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.6
Reviews
4.1K
Latest month sales
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