My Melody Backpack Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
My Melody Backpack sales on Amazon US totaled 17,850 units in July 2026 (▲ 360.8% vs. the prior month), generating an estimated $586,775 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.7% of unit volume and 43.8% of revenue, while a typical listing is priced at $31.47. The keyword itself pulled 19,515 Amazon queries over the same period (▲ 0.7% MoM).
Zooming out to the 12-month window ending July 2026, the my melody backpack Top 50 moved 59,550 units and $1,937,543 in cumulative sales — an average of 4,963 units and $161,462 per month. Monthly throughput topped out at 17,850 units in July 2026 and dipped to 850 in May 2026, leaving the latest reading 15.9% higher than August 2025.
My Melody Backpack Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
17.9K
▲ 360.8% MoM
Monthly Revenue 2026/07
$586.8K
▲ 411.8% MoM
Top 10 Market Share 2026/07
43.7%
My Melody Backpack Market Share & Sales Concentration on Amazon US — July 2026
The most-sold my melody backpack listing on Amazon US in July 2026 is ASIN B0DTK3N78Q (Brand: KIEAL), which sold 1,000 units at $39.99 apiece — equal to 5.6% of every unit tracked in this report.
The Top 10 ASINs account for 7,800 units and $257,047 in July 2026 — 43.7% of unit volume and 43.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'My Melody Backpack' on Amazon
July 2026
Is 43.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DTK3N78Q
KIEAL 16.5/19IN School Backpack for Girls with 24Pcs Accessories, Anti-Theft Kids Backpack for Students, New Semester Presents with Pins and Card Holder
1K
▲ 400.0%vs. prior month
$38.5K
latest month
12-month trend
B0D22B5VH1
Alrisg Lovely Girls Backpack School Bag for Students Kids Book Bag with Multiple Pockets Splash-proof Children's Backpack（17inch Pink）
1K
▲ 100.0%vs. prior month
$29.1K
latest month
12-month trend
B0GQH2M61W
Kawaii ita Backpack - Cute Backpack Coquette Aesthetic Back Pack Y2K Daypack with Clear Pockets with Clear Pockets (Pink)
900
▲ 800.0%vs. prior month
$26.6K
latest month
12-month trend
B09B2C2YXT
SANRIO Hello Kitty Backpack with Lunch Bag 5 Pc Set of 16" School Bag, Tattoos, More
800
▲ 700.0%vs. prior month
$24K
latest month
12-month trend
B0D22BKZM6
Alrisg Lovely Girls Backpack School Bag for Students Kids Book Bag with Multiple Pockets Splash-proof Children's Backpack（17inch Purple）
800
▲ 166.7%vs. prior month
$23.2K
latest month
12-month trend
B0GDCQWM9B
MOONBABY Kids Backpack for Girls Ages 6-12 with Sweet Heart Pocket, 17" Lightweight Elementary Middle School Bookbag, Bowknot Lace Ballet Style
800
▲ 166.7%vs. prior month
$17.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best My Melody Backpack Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Alrisg is the best-performing my melody backpack brand in July 2026, moving 1,800 units across 2 ASINs for 23.1% of Top 10 volume. juju GOODS follows with 1,300 units (16.7%), ahead of KIEAL on 1,000 units (12.8%).
Volume is spread across 8 brands, with the top three holding 52.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $27.99 to $49.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Alrisg
2 ASINs in Top 10
23.1%
Units
1.8K
Revenue
$52.3K
Avg. price
$27.99
B0D22B5VH1
$27.99·★4.7·597 revsAlrisg Lovely Girls Backpack School Bag for Students Kids Book Bag with Multiple Pockets Splash-proof Children's Backpack（17inch Pink）
Units sold1KB0D22BKZM6
$27.99·★4.7·597 revsAlrisg Lovely Girls Backpack School Bag for Students Kids Book Bag with Multiple Pockets Splash-proof Children's Backpack（17inch Purple）
Units sold800
juju GOODS
2 ASINs in Top 10
16.7%
Units
1.3K
Revenue
$65K
Avg. price
$49.97
B0DKFTBKHL
$49.97·★4.3·396 revsjuju GOODS Juju Blue Kawaii Backpack - Cute Backpacks For Girls - Cute Backpack Kawaii Stuff - Backpacks For School Girls
Units sold700B0F12K9YG8
$49.97·★4.2·173 revsjuju GOODS Juju Pink Kawaii Backpack - Cute Kawaii Stuff Mochila Kawaii - Cute Backpacks For Girls - Backpacks For School Girls
Units sold600
KIEAL
1 ASIN in Top 10
12.8%
Units
1K
Revenue
$38.5K
Avg. price
$39.99
B0DTK3N78Q
$39.99·★4.5·227 revsKIEAL 16.5/19IN School Backpack for Girls with 24Pcs Accessories, Anti-Theft Kids Backpack for Students, New Semester Presents with Pins and Card Holder
Units sold1K
Trending My Melody Backpack Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FRXXXQW1 leads positive momentum with ▲ 1100.0% MoM growth on 600 units, with B0F7XFW6J4 close behind at ▲ 900.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FRXXXQW1
Kids Backpack for Girls, Cartoon School Bag for Elementary Middle School Students, Kawaii Children's Book Bag
Price
$24.99
Rating
4.6
Reviews
68
Latest month sales
B0F7XFW6J4
Fimibuke Backpack for Girls, 3 PCS Bookbag Set with Lunch Box & Pencil Case
Price
$37.99
Rating
4.6
Reviews
180
Latest month sales
B0GQH2M61W
Kawaii ita Backpack - Cute Backpack Coquette Aesthetic Back Pack Y2K Daypack with Clear Pockets with Clear Pockets (Pink)
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.4
Reviews
66
Latest month sales
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